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How to Create Your First Online Course | SELLING ONLINE COURSES

How to Create Your First Online Course | SELLING ONLINE COURSES

Welcome back. Are you ready to create your very first course,
but you’re not quite sure how to get started with all the tech that’s out there? Where do you host it? How do you create it? How do you put it together? If those are your questions then you’re going
to love this video. Today, I’m going to be sharing with you exactly
how to get started hosting your very first online course. There are four simple steps when you’re ready
to launch your very first online course to make sure that it’s successful. Step one is to make sure it will sell. A lot of people get started. They create a course, they go through this
entire process and do all of the work and then launch their course only to realize that
no one’s buying. I want to make sure that you don’t fall into
that same trap. So I want to help you with this first step. The way that I make sure that each and every
single one of my courses will sell before I actually create that course is to do what
I call pre-selling. Pre-Selling involves asking people if they
actually want the course that you’re creating, doing the co-creation process with them. Usually I do this with like a survey or asking
what they’d like to learn and then finally making sales and opening the cart and asking
for that sale before you actually create the course. This will save you a lot of time. It’ll save you a lot of frustration and it
will make sure that the course that you are creating is exactly what your ideal client
wants because they’ve had the opportunity to co-create with you. So that’s step one. Step two is – get lots of attention. When I say get lots of attention, I’m typically
referring to what I call a content blitz. A content blitz is where you’re talking about
nothing else but your specific topic, the topic that you’re going to be sharing inside
of your course. You’re talking about nothing else for a concentrated
period of time. Usually when I do a content blitz, it lasts
anywhere from seven to 14 days and I’m essentially hammering this topic. I’m talking about it on Instagram, on Youtube,
on Facebook, all of my social media platforms, also via email. It’s consuming everything. I’ll talk about it inside of my Facebook group. Everything that I’m talking about is all centered
on this one topic. As an example, I recently launched a YouTube
Strategies Masterclass where I talk a lot more about my YouTube process and how I create
content to help me sell my courses, how I get more subscribers, and how I get email
subscribers as well as YouTube subscribers. And when I first started creating this course
and this masterclass, the first thing that I did was I presold, obviously I did that
research and I actually made sales before I even went live on day one to create the
content. But the second thing that I did was step two,
which is get lots of attention and inside of my Facebook group, the only thing that
I was doing was talking about YouTube. I was asking questions about, you know, what
type of YouTube channels you subscribe to, fun questions like, when was the last time
you clicked on an ad? Other questions like what’s stopping you from
or preventing you from getting started with YouTube? So everything was YouTube, YouTube, YouTube,
whatever topic you’re talking about inside of your course, your content blitz should
be centered around that topic and I have a very specific strategy that I use for my content
blitz, but it really, really boils down to talking about your topic wherever you’re talking
about it. Wherever you are sharing with your audience
any of your broadcast channels, that’s what you should be talking about for that concentrated
period of time before you open the doors. Step three is tech testing and ads. Now this is a really large step and it’s one
of those steps that it’s unavoidable. You’ve got to make sure that you’ve got each
of these pieces together. So I say first thing is tech and that is making
sure that you actually have a cart where people can make a purchase. So I like using a cart software called ThriveCart. I’ll include the link in the description box
from my partner link, but ThriveCart as opposed to some of the other cart software out there
is a one time fee right now, so you can get ThriveCart, you can start setting up all of
your programs and products and all the things that you’re going to sell inside of ThriveCart,
and it’ll allow you to accept payments from credit cards. You can accept Paypal payments, you can accept
Apple pay and Google pay, which some of the other cart softwares don’t allow you to do. It will also allow you to set a minimum number
or a maximum number of spots for some of your courses. So for example, when I sold the YouTube Strategies
Masterclass, I had a maximum of 10 people that could get in at the lowest rate, and
then once those 10 were gone, then the next rate came into effect. And this is a really good thing to do, especially
when you’re first selling your course and you want to make sure that people have a reason
to jump in right away. You want to set some sort of urgency or scarcity. Now I’m getting a little bit into the marketing,
but before I get there, this is basically what I do. And I use ThriveCart in order to handle that. So you’ve got to have a cart software, you
need to have a landing page or landing page software. If you’re just getting started, I recommend
that you use ClickFunnels, but you can also build landing pages on WordPress. I like using Thrive Themes in order to build
my landing pages on WordPress. Or you can skip all of that and just have
the cart software and you can just take payments directly in the cart software and that can
be your landing page. So you’ve got a couple of options there. And then the final thing that you need is
you need a software to deliver the content. Now you can email your course when you’re
just getting started and make it like a simple email course. But email is easily forwarded from one person
to the next, so you want to lock it behind a gateway or a member area. The member area that I really like and the
one that I use is called Thinkific and I’ll also leave my partner link in the description
so that you can get started with Thinkific right away. They do have a free plan, they have a low
cost plan, they have something that you can get started with right now so that you have
no excuses to get your course out there. And the next piece is testing. So this is also part of step three which is
testing and that’s just make sure everything works. The last thing that you want is for someone
to actually come to the page or they can’t even get to the page because the link doesn’t
work or maybe they do go to the page and then they try to make the payment and for some
reason your cart software is not working or for some reason like something else is just
like anything could go wrong, especially when it comes to tech. So you want to test that entire process. I know with ThriveCart they’ll allow you to
put in test mode and they’ll give you a credit card number that you can test it with so you
can make sure that the process is working. Make sure that those emails are going out,
make sure that they’re getting tagged inside of your email service provider and that you
know exactly who is making the purchase. And then the next piece that you need for
step three is ads. And I will say that this is one place where
a lot of people get tripped up because they start seeing all of the success that other
people are having where someone might say, I made 70,000 or I made six figures with a
course launch, or I’ve made $1 million with my courses and they don’t quite realize the
expenses or the ads that are behind that course launch. So for example, very recently I sold over
$7,000 worth of courses and there was some expenses that came along with that that included
around $2,800 worth of expenses including my tech stack, including ads that I use to
bring people into those offers. So remember that those revenue numbers you
hear don’t exist in a vacuum. You’ve got to keep that in mind. And when you’re first starting out, the only
thing you should focus on is just getting that one sale. Now we can move into step four which is emails
and launching. So emails are super, super important and you’ve
got to have a great email service provider. The email service provider that I use and
recommend is called ConvertKit. I will also leave my partner link in the description
box for that. ConvertKit handles all of my broadcast emails. Whenever someone makes a purchase, I can tag
them inside of ConvertKit. That way. If I ever need to email to tell people, “hey,
there’s a flash sale”, or “there’s a promotion going on”, I can exclude the people who
have already purchased. And it makes it that much easier to segment
your list and really only speak to the people who you want to specifically talk to. I really like using ConvertKit for that. And then after that, it’s just time to launch. So once you’re ready to launch your course,
you actually already have people who said that they’re interested. You have your cart software set up, you turn
it on and you open the doors, and you allow people to come and make those first purchases. And as they come in, you set a date to start
recording your content, to start putting your course together. Those people come in live and they get a chance
to live launch with you. Essentially, they get a chance to be a part
of the creation of the course. You create the course, you close the doors
off and work with your clients inside of the course and make sure they’re getting great
results. And then once you’re done with that, it’s
time to automate. So those are my four simple steps to creating
your first online course. Now I know that there are probably a couple
things that you already have questions on. Please leave those questions in the comments
because I’ve got more videos coming on. The topic of creating online courses. I will say for myself, especially being an
introvert and being the type of person that likes pre-recorded videos, I really enjoy
working with clients behind my computer. And the thing that I’ve realized is that I
truly want a freedom lifestyle based business, meaning that my business is moving 90% in
the direction of selling online courses and on demand programs. And then 10% of that, well it’d be more like
80/20 so 80% will be courses and online programs. And then 20% is going to be like my retreat,
a one on one coaching programs and my group coaching program, my monthly incubator and
things like that. So if that sounds like you and you feel like
you really want a business that has some element of passive income, some element of income
that comes in, whether you’re awake or whether you’re sleep or whether you are hanging out
on the beach or whatever you’re doing and you really don’t feel like doing sales calls
or any of that stuff, then you’re going to love the videos that are coming up. I’m going to start creating those videos,
and so there will be a playlist inside of this video to help you get to that next level. Some upcoming videos I have are going to help
you get started with Thinkific, give you my process for each of these steps online course
process. Also my reviews and different tools that I
think you need in order to make sure you’ve got your course business going. So don’t forget to smash that like button
and subscribe and I’ll see you guys the next one. Okay. Bye.

5 thoughts on “How to Create Your First Online Course | SELLING ONLINE COURSES

  1. Thanks for letting us know about ThriveCart LaTisha! What were your priorities that led you to choose Thinkific? I've been looking at the popular platforms, and I can't decide which is best. And how do you determine the correct format for a course (video only or slides etc)?

  2. Re: Young Finances (2010) Could You Spend 1 Billion Dollars? You Can’t. Here’s Why. – You said you cannot buy investments etc, then the first thing you said you would buy is a $125 million mansion – that is an investment. Going by your rules – one can easily spend 1 billion on themselves in a day. Invite a primary producer to sell you a banana for 1 billion dollars. Buy it and then eat it – done 🙂

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