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How To Create Facebook Video Ads

How To Create Facebook Video Ads

In this video we’re going to show you
the step-by-step process to creating and setting up facebook video ads so stay
tuned here we go all right welcome back everybody and thank you for joining me
my name is Jordan Steen also known as Cereal Entrepreneur and at this channel
we talk all about starting a marketing agency building a brand really just
building any type of online business which if you’re interested in any of
those topics you’ll want to hit the subscribe button and the notification
bell right below this video in the bottom right hand corner so that when
you get updated with all of our future videos free trainings free content free
giveaways that we do every single week here at my channel now guys if you
aren’t aware yet video is obviously king ok video is taking over every single
platform because it’s easier to deliver a message it’s much more engaging it’s
cleaner it’s just an all-around better experience for the audiences that your
businesses are trying to reach now a lot of you are probably already aware of
Facebook and how to run ads and maybe you’re not which is why we wanted to
create this video for you on how to set up the facebook video ads but if you’re
not looking just for video ads maybe you’re looking for lead ads maybe you’re
looking for any other type of Facebook ad or just maybe you’re looking for
reasons on our ways to actually make your Facebook ads work make sure to stay
tuned to this entire video because we’re gonna give you tons and tons of
resources on Facebook ads and what to do so that way you can have better success
with your campaigns oh and if you don’t believe me just make sure to stay tuned
to the very end at least and we’ll give you one other training on how to
actually make your Facebook ads convert now again Facebook ads are a really
great way to capture audience’s attention but it’s also a great way to
figure out how much people are interested in your content it’s a great
way to actually tell a brand story or to deliver a message without even
necessarily needing words to deliver that message so let’s go ahead and hop
on over into Facebook business manager where we actually set up all of our
campaigns and we’ll show you how to set up one of these video ad campaigns and
give you some pointers along the way as well alright guys so once you get over
to business Facebook comm all you’re gonna do is hit this button right here
go down to all tools and then select ads manager some people actually suggest
uploading it from the page itself you can definitely do
that that’s really more if you’re doing an on page ad versus a ghost ad which
ghost ads obviously don’t exist on the page itself that’s written you would
actually want to go to the page just to upload the video but that’s really it
other than that you want to manage all of your ads in ads manager all right now
the cool thing is with video views they even made this new objective to help you
get views on your video what this objective does is targets people who are
likely to actually watch 10 seconds or more of a video since that would be the
ad objective or the optimization objective we’re gonna select later which
we’ll talk about but just because you’re trying to run a video ad doesn’t mean that you have to run the video views’ objective I just
want to make that very clear we could actually run two different ad objectives
on one video if we wanted we could run the video and you would want to actually
you would run the video views objective to get more views on the video people
typically don’t watch a video that only has four views on it right or
they’re less likely to watch it if it only has four views so you add the video
views objective to kind of add that authority to that video letting people
know that yes it’s a watchable video you will actually like it but alternatively
you could set up a traffic ad or you could set up a conversion ad say that
video that your that you’ve set on Facebook you want to actually take those
people and drive them to a popular blog article right you’re talking about a
specific topic and you have a whole blog article that you’ve written on it but
obviously we don’t want to talk about maybe a 15 20 minute conversation in a
Facebook app so we would create a video talking about that blog article and the
major points to draw people in and then tell them to click the button below to
drive them to that blog article in that case we would want to use the traffic
objective as well so just so you guys are aware just
because you’re running a video ad doesn’t mean you have to use the video
views campaign the video views campaign really just helps you get again more
views on the video it targets people who are likely to view the ad so you can see
you know we’ll just select the video views objective you’ll set up your name
and then we’re gonna click continue for the ad set section really the only
important things as far as video are concerned an you using video you you
know you’ll set up your audiences and do all of that but after you set up your
audiences you’ll need to select your placements so you’ll come in here and
here are my recommendations for Facebook placements for videos you’ll always want
to do feet that’s the best place to put video
ads in like just period okay best place to put them is in the feet so always do
that what you’ll want to consider is one to use in-stream video suggested videos
and you can even use this section of audience network for your videos down
here what I would recommend is if you’re going to use these five sections so this
section this section and then the audience network down here if you’re
going to use those you need to have a large and substantial ad budget meaning
if you only have a thousand dollars to spend I probably wouldn’t dedicate
anything to end stream video suggested or any of the audience network really
you’re looking at budgets of 10k plus before you even start to want to look at
instant articles in-stream videos all of these other suggestions just because
they typically get lower conversion and they’re put on for example the audience
network isn’t on Facebook site Facebook has partnerships with a bunch of other
web sites out there that they’re allowed to place advertisements on right so that
would be the audience network and so you wouldn’t necessarily want to be putting
a ton of videos on other platforms necessarily unless you have that budget
to cover that right so that’s really the only thing you’ll want to know there the
next thing is going to be your optimization for ad delivery like I
mentioned most of you are going to use the 10-second video views’ which means
that they will optimize the ad to get people who are going to watch 10 seconds
or more of your video at the lowest cost meaning they’re gonna go and try and
find people who want to watch these videos at the lowest cost but to do that
or to complete that objective they have to watch at least 10 seconds of that
video so you can do through play – through play is good for if you’re
trying to you know figure out if somebody’s watching at least 15 seconds
if your video is shorter than 15 seconds it’s gonna get the most completed video
plays if the video is 15 seconds or shorter right but for longer videos
they’re going to optimize it for people most likely to play at least 15 seconds
so if it’s 15 seconds or less they’re just gonna optimize it to get as many
people watching as much of that video content as possible if it’s more than 15
seconds they’re gonna get it to where people are watching at least 15 seconds
of a video okay most people won’t use two-second continuous video views this
is where they watch at least two seconds and that counts as
and basically a completion of that objective right and you don’t typically
want to optimize for that type of campaign unless you’re running more of a
brand awareness video ad right if you’re selecting all of these like you’re
selecting in the audience Network you’re selecting in-stream videos and
suggestive videos and you have that branding budget you could use that that
objective then when you’re trying to get actual conversion and figure out people
that actually care about the ad and optimize for those people that are
watching the content you’re gonna want to use ten-second video views the next
thing we’re going to do is move to the ad itself so this part is super easy
you’re either going to create one or use an existing post so if you use an
existing post you need to go ahead and post it on your page right that’s the
difference between a ghost ad which is where you create it versus a on page ad
where you actually use an existing post the on page ad is one that people can
see on your page if you create the ad in facebook ads manager they’re not gonna
be able to see it on your page so you need to ask yourself do we want that
organic engagement number one because it’s gonna provide organic engagement
number two do we want this to be an ad that we actually put out to the public
that everyone can see all of the time because if not then you’re going to want
to create a ghost at once you created if you select to create a ghost ad it’s
gonna look simply like this you’re gonna come in you’ll see single video right
here you’ll select your page that you’re going to place it on you can do the
incident experience if you want but most people aren’t going to just for a simple
video ad basically once they click on the ad it’s gonna open up an entire page
experience where they can see kind of pretty much a landing page on Facebook
so you can choose to do that or not it’s kind of up to you for the purposes of
this video though since we’re just talking about video ads were just gonna
cover the video so you can see we’ve selected a video on here and it shows up
down here right pretty cool now all we have to do is submit all of the
information in this section right here so our text is going to be this caption
right here so whatever caption that you create needs to go up here people like
to say oh keep them short it really just depends on the video are you giving a
longer form video or is this going to be a shorter video not only that but what
is the actual objective of the video are we trying to get them just to click
something to leave a comment or are we trying to drive them to a landing page
of some kind right it’s gonna determine what you should write up here there is
no formula to writing captions guys this is all about finding ways to write
creative stuff that’s going to entice people to click next if you
don’t want to add a button like if you don’t need them to drive them anywhere
and you’re just getting them to watch a video then you don’t need this website
URL but if you’re trying to take them somewhere else off of Facebook you’re
gonna want to click add a website URL then you’re just gonna put in your
website so we’ll put in my site for example serial entrepreneur dot Academy
so the display link is optional but basically what you need to know is if
you have serial entrepreneur dot Academy up here I can’t go down here and put my
key calm right so look if I click off it’s actually not going to let me do
that when I click submission like click to submit this ad ok it’ll it’ll
actually show it right here just because it’s just the display but when I go to
submit it it’s actually going to deny me of that ad so you need to put something
that’s actually related to your URL that you’re using all right that’s gonna be
down there boom your headline needs to be super enticing you can see on mobile
there’s only so many characters that you can put so try to make your entire
headline fit like don’t you don’t want it to do the ellipses and then continue
on to where you can’t read it the only other thing I would say is just make it
enticing you know do some kind of question if you can or make a bold
statement do something like that the newsfeed description you’ll want to
add if you’re planning on running it on desktop which most of you are because
you’ll see right below the best or what top 5 online business opportunities
right there right click to learn more I can even add
a call to action to help this call to action right so click to learn more boom
learn more or click learn more to learn more you could even do that right and
then you can actually choose your button just make sure that your button actually
lines up with where you’re taking them if you’re taking them to a blog article
don’t put SHOP NOW that wouldn’t make sense right but that’s pretty much it
all you need to do from here is just click go well after you set up your
Facebook pixel and turn that on then you’re just going to click confirm but
this is our ad guys as you can see it looks like on mobile boom looks good on
mobile looks good on desktop as long as the video fits that’s pretty much your
biggest hurdle that you have to overcome and that you
decent copy now what you could do is create several versions of this one ad
using different copy and headlines different call to actions here different
buttons maybe maybe try a subscribe button something like that but basically
guys what you want to do is you just want to make sure that it’s something
that these people are going to want to click on your video is really what’s
going to do more of that then even the copy or the captions okay the captions
in the copy will help using emojis is totally fine as well but just know that
this little thumbnail image is really what’s going to help you do the best at
your campaign so speaking of thumbnails if you want to do that all you have to
do is click customize video and then you can see right here we can actually go
through and select one of the images that we want to use for our thumbnail so
I could actually make that our thumbnail if I want it and once that’s our
thumbnail boom you can come down here and that even looks really really cool
as well right so we could use that as an ad and this right here is super enticing
it’s going to get people to click just because of how cool of a view it is
that’s really all you have to understand for the videos of it it’s going to start
playing automatically but you want something super enticing so that way as
they’re scrolling through they start to see oh what the heck is that and they
scroll up and then click on it right or it starts automatically playing but guys
Facebook ads are really really great video ads aren’t even the best way to do
or necessarily the only way rather to do good Facebook marketing or to perform
good Facebook marketing if you want to learn more about other types of
marketing how about check out this video up here in the top right hand corner on
Facebook lead ads I know you’re gonna love that one too the next thing I want
to do is I want to ask you guys a question are you currently using
facebook video ads or not are you using video at all on Facebook really those
are my questions if you are right yeah I’m using Facebook ads and if you are
are you seeing good results with it if you’re not using Facebook Ads also right
know below and why haven’t you started using Facebook ads I’m curious to know
those answers make sure to leave em right below this video so lastly I want
to go through some quick tips that you guys can use while creating your video
ads that way you get just really a better result number one show videos
that don’t necessarily require sound because that a lot of people keep their
sound off on their phones because they’re out in public they don’t want to
be blasting sound out in the middle of public right so what you should do is
consider adding some video content in there that doesn’t actually require
sound or maybe it has text actions that come across the video to
help with the message of the video number two is ensure that your videos
are on autoplay you want to engage multitasking newsfeed scrollers as fast
as possible and playing your videos automatically is the best way to do so
to be eligible for auto-pay autoplay sorry you need to bid by cost per
impression CPM rather than cost per click so this is where you’re doing it
cost per impression bid versus cost per click you’ll see that in the settings as
you’re setting up the video ad just don’t rush through the setup of the
video ad actually read through it on each step and you’ll see where it asks
you to set by an impression or cost per click number three is going to be keep
your video length short you don’t really necessarily need to have a 15 minute
video every single video now that doesn’t mean that a 15 minute video
isn’t going to work but the majority of the time you’re gonna want to use videos
that are anywhere from 15 seconds to 60 seconds long somewhere between there is
usually a good medium and then when you need longer form videos you can
incorporate those as well number four is looking at the analytics
and data for your videos if people aren’t watching a video if the average
view 3 rate is like four seconds on a 30 second video it’s probably not doing a
good job at the very beginning of the video expressing what you’re trying to
give to those people and giving the call to action to take to make sure that they
engage or stay watching the video longer so just make sure that you’re looking at
the data on your videos to determine if you should keep running that video or
not but those are my tips that’s how to set up a Facebook video ad simply and
effectively if you have any questions about setting up video ads please make
sure to leave them right below this video and we will make sure to get
answers to you also if you want to see more on Facebook ads and marketing but I
need you to do me a favor and hit the thumbs up button if we get a hundred
thumbs ups I will make sure to make more videos on Facebook ads but if I don’t
see a hundred thumbs up on this video it lets me know that you guys aren’t
interested so we probably will look at other types of videos later on but
that’s it for today’s video like I said in the beginning since you stayed till
the end all you have to do is check out this video on the top right hand corner
on how to make your Facebook ads actually convert step by step and I
promise you you’ll get a much better result with your campaigns it’s a
full-on training on how to get your ads to work better for you but that’s it for
me you guys make sure to subscribe and hit that notification bell if you
haven’t already so you get updated with all of our future content and I
see you guys on the next video until then Cereal Entrepreneur out bye guys
ready to start living the six-figure work where ever be your own boss
lifestyle well at Cereal Entrepreneur Academy
we’ll teach you how to use a laptop and internet to start your own social media
and digital marketing agency get started with our free Facebook Ads training
links in the description below guys see in the course Cereal Entrepreneur out

9 thoughts on “How To Create Facebook Video Ads

  1. I have started using ads for local businesses. I just got done with a gym but they took what I was doing and ran with it even thought I brought them better results. My second businesses I went for is indecisive but still want to set up a meeting. #keepgoing #firstlike

  2. I see you're title, headline, and description for you're business, did Facebook really approve you're ad?
    The reason I ask is see it a money making opportunities and I though they disapprove ads like that?

    I use to have success with Facebook ads using video with engagement option back in 2017 but they keep disapproval my ads so I stop using it but now I want to use it again for my network marketing business.

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