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How To Create Dynamic Search Ads | Automatically Create Search Ads For Your Website

How To Create Dynamic Search Ads | Automatically Create Search Ads For Your Website

hey everyone this is Viren and welcome
back to my youtube channel for another AdWords tutorial. In this tutorial I’m
going to show you how to create dynamic search ads. Now what that means is in
case your website has a lot of pages or you want to create a lot of different
ads for your website without having to go through the tedious task of creating
all the ad groups and all the ads by yourself. What dynamic search ads does is Google AdWords will scan your entire website,
index all your pages and whenever something similar to what your page
content is is searched for they will try and show your ads. It is as simple as
that. You can do this for your entire website,
you can also do this for just certain parts of your website. So let’s get
started and I’m going to show you what this is so once you’re logged into the
ads manager and you’re under campaigns you click here to create a new campaign.
Now dynamic search ad by its name tells you that it is a search ad and that is
what we are going to select. We are going to select visit to our website as a
goal and let’s click on continue. Let’s give this campaign a name. Dynamic search ads will work only with
the search Network so I’ll remove the display. We can select the locations so
I’m gonna let the location be India. The language will be English as my
website works in English. I’m going to leave the bidding to manual CPC. The
daily budget – let me just add something like 100. I’ll be covering all of
this in another tutorial – what are the different kind of things you can do with
your ad like ad sitelinks or call-out extensions, a call extension and things
like that. But for this particular ad we’ll scroll right here to the bottom
and select dynamic search ads and this is what we’re looking to set up. Click
enable dynamic search ads for this campaign and enter the domain name. For
me the domain name is virenbaid.com. The language is English and set a
targeting source. So basically do you want to use Google’s index of my website.
There are two other options which is – use URLs from my page field only or a
combination of both. Now as you can see I cannot click on this right now
because I have not uploaded a feed of all my pages. So in case there are
certain pages only for which you want to create an ad this is how you go about it.
You click on this wrench icon here, under setup click on business data. Once
you’re into business data feeds you click on this button and add a page feed.
All you have to do is upload a CSV file and give it a name. The CSV file should
contain a list of all the pages on your website that you want to promote here.
But for now I’m just going to use Google’s index of my website. Let me just
click on save and continue. Now we’ll go ahead and setup ad groups so in case you
are looking for a standard ad group you can select it here where you will add
all the keywords that you want to target. But how dynamic search works is that
Google will index your pages automatically and decide on the keywords
themselves so let me just do use that. Now what I can do is I can create
this for the entire site or I can create it for a certain section of my site
let’s say Facebook content. I will keep a default bid – let me start with something
like rupees 3 per click. Now if your site is really big and has a lot of different
categories and it’s been indexed in Google for a while chances are that Google
will already show you categories in your website. But in case like for my
site it’s not able to pick any categories. I can create rules myself
like if the URL contains the word Facebook then I want those pages to be
indexed and things like that but for now let me make one for my entire website
which is this last option here, all web pages, so let me just click that. You
can set a bid for all the web pages. I’ll again leave it at three rupees. You can
create more new ad groups if you want to. You can add standard ad groups here as
well but I’m just going to add one dynamic search ad. Let’s continue. Let’s
create a new ad and like you can see here you don’t have to select the final
URL or the headline or display URL because Google will do all of that for
you. All you need to do is add the description for the ad and let me
quickly add something. There you go I’ve added
the description and click on done and that is it. The ad is ready. I’ve created ads for
my entire website all the pages in such a short span of time so this is amazing.
For all you guys who are running small businesses and don’t have a marketing
person to help you with Google Ads but you still want to make full use of it,
you can go about and create a dynamic search ad and that will be really really
handy. If you have any questions do leave it in the comment section below and I
will try and get back to you within the day. Hey everyone this is Viren and thank
you for watching this video. I really do put in a lot of effort in making these
videos so if you did like the video hit the thumbs up button comment and please
let me know and subscribe to this channel because I come up with these
content on a regular basis and you might find them helpful. Thank you.

35 thoughts on “How To Create Dynamic Search Ads | Automatically Create Search Ads For Your Website

  1. Google needs to hire you NOW! Their videos are absolutely useless. You sir are a natural communicator. Very well done. Thank you.

  2. can you show us some real time examples on dynamic search ads… Want to see the how it looks in google search engine. Thank you.

  3. how to remove Dynamic Search Ads if i don't need it, i am getting notification on my adwords account
    "This campaign is missing Dynamic Search Ads and dynamic ad targets For your Dynamic Search Ad campaigns to run, they must include dynamic ad targets and ads using the "Dynamic Search Ad" format."

    how to solve this?

    please advice

  4. It was explained in very easy manner. But I would really like to know the actual results of dynamic search campaign as it looked really open-ended. Will you some statistics or actual case studies where small businesses got good results using this. thanks.

  5. Thank you Viren in your experience if I create and upload a csv of 800 links of my site (products) how much time google will request to start my campain? (I mean in business data)

  6. Hi, I have just created a first DSAs campaign. But over one day past my campaign have not any impression. Can you tell me why?

  7. Hi I followed you video and now I have four dynamic ads disapproved
    reason quoted destination not working why

  8. Great work and thanks for your time. Is there a way to see and control negative keywords off of this?

  9. Is there any reason to create a dynamic search ad if you already have a group of carefully-written handcrafted ads that are performing well?

  10. Hello,
    Thank you very much for the nice video and information.
    May I ask you please whether I can use the dynamic ads to promote my eBook on Google Play Books?
    It’s only one page and here is the link, thank you again

  11. nice video. I want to ask that how could i add some extra keywords (which i want to add to trigger ad for my website )

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