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How To Create App Install Campaigns In Google Adwords | Increase Android or iOS App Installs

How To Create App Install Campaigns In Google Adwords | Increase Android or iOS App Installs


Hey everybody this is Viren and welcome
back to another Google AdWords tutorial on my youtube channel. In this video I’m
going to show you how to create google Play ads. That’s right if you have an app
on Google Play you can use Google Play ads and create app campaigns. So to get
started, let me just go under campaigns and create a new campaign. Click on
universal app campaigns. Are you trying to promote an Android app or an iOS app? Let me
select Android and here we’ll have to look for the app. So I’ve selected this
app, this game that I had made and let me hit continue. Give your campaign a name. Now what you need to do is give a few
text ideas. These four ideas that you will add in and they have to be
independent of each other because on a lot of platforms Google will end up
showing just one or two of these texts, so make sure all these four text areas
that you enter are independent of each other. Once you’re done adding the ideas, you
can add a video which is optional, I don’t have a video here so I’m not gonna
add one. You can add images if you want but again that’s optional. You can upload entire HTML files for your campaign if you want but that’s optional
as well. Here’s how your ad is gonna look like on Google search, on Google Display
Network, on YouTube and finally on the Play Store. So these are the four places
your ads are going to be displayed in and now you can go ahead and select the
location. Let the location be India, the languages English. Campaign
optimisation – what’s our focus – install volume? I do not have any in-app actions installed yet so install volume is the only option. What kind of users do you
want to target – all the users. Now let’s decide on a bidding. How much am I
willing to spend per install? So let me keep this at 10 rupees. Let’s have a
daily budget of about 200 rupees, so I’m looking at 20 installs per day, that’s about it. Let me click on save and continue and the campaign is ready. This
would have looked much more better if we had added some images or videos to
the campaign as well. But that’s about it, you have the app install campaign
ready. That’s about it for this tutorial. I hope I was able to teach you
something new and I’d value to you. If I did please hit the thumbs up button,
comment and let me know and subscribe to my channel for more marketing content. If
you’re looking to have a one-on-one session with me the best way to reach me
is through Instagram. The link is right here. Thank you.

36 thoughts on “How To Create App Install Campaigns In Google Adwords | Increase Android or iOS App Installs

  1. thx but if i bide 0.1$ will get install ?
    other qustion i start my compain from one hour till now didin't see any imprission how much time to see ?

  2. bidding per install if i keep less about Rs 3 or Rs 5 will my app ads impression will increase or no ?? bevz my bugget is too less please reply

  3. What should I do to display my ad only in the Google play search ??
    I don't wanna display it in any other Google platform such as YouTube

  4. Hi. I have made one ramp jump game with bike and car physics and I want to promote my game on AdWords. Can u please suggest me what should be cost per install and how much I should spend on my game ? What should be daily budget. As I want my game to be top on playstore new releases.

  5. Hi,
    Say a client has his own tag manager code in place for the app, now I have to run ads from my account. How can it be done? Because I can't track the installs (results) so how do I measure results? Do I have to add my tag manager also to the app?

  6. Bhai.. Cost per installation:- 1RS laga sakte hai kya??
    And for how many days would our ad will be active for advertising
    And how much is the minimum amount to invest in CPI???

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