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How To Create A Social Media Campaign

How To Create A Social Media Campaign

If you want to succeed online
with social media marketing, you don’t just randomly post your content on Facebook or Instagram
and hope for the best. You create a campaign. Similar to how ad agencies
create commercials that air on televisions
and radio networks, social media campaigns are
planned and integrated efforts to reach and communicate to your audience. Initially social media was an add on to support large campaigns, but with our attention being
redirected to smaller screens, brands and businesses
are turning to create social media only campaigns. According to social media marketer, more than 90% of marketers have stated that social media only campaigns have increased brand awareness. So, how do we manage to create
a smart social media campaign without running into a few hiccups and problems along the way? In today’s video, we’re going to talk about how you can plan your campaigns and avoid commonly-made
mistakes by different marketers. But before you begin, I advise you to start
performing a social media audit. This will give you an
idea of how wide and deep your social media presence is. If you want to do a social
media audit of your own, but don’t know where to start, check out my free social
media audit template in the description below. If you’ve already done
this, let’s get moving. Here are the different elements
of a smart and comprehensive social media campaign. Number one, the audience. Contrary to popular belief, just spreading your
message to a broad audience is not effective.
(buzz) Social media marketing is more effective when you specifically
target your audience. In this case, you should
segment your audiences depending on each campaign. No campaign message will appeal
to all types of audiences. Tailor fit your message to
your intended target market. To begin your campaign, first identify who you want to talk to and how much you intend
to invest to talk to them. Number two, the message. Your message reflects the
ultimate goal of your campaign. Clearly reflect the
core of your campaigns, so that you’ll know how each
post, tweet, photo, or video weaves seamlessly to talk
to your target group. Number three, the date. Planning when a campaign
launches is an important factor in hitting your key consumption period. This is the sweet spot of the year, where your product or
brand is highly relevant and can deliver the highest sales. (cash register chings) In short, plot your campaigns into your company or product lifespan. Number four, the platform. Where you’re active plays a big role in planning for your campaigns. Focusing on one or two
platforms allows you to design and create material that is specific to the channel you chose. Using more platforms pays a lot in terms of reach and frequency, but it can require more money and thought. To be smarter, look at where
your audience is most present and then build up your footprint there. Number five, the reason. What’s your why? Don’t just create messages
and post them at your leisure. They should be relevant and
valuable to your audience. The key is delivering
your consumers reason to believe in your campaign message. Drive this relevance by
identifying and answering the question of why your
audience should care about you. At the same time, plan to how
you’ll send that reason out. Smart campaigns are consistent
in delivering their messages through effective use of content. Planning a smart campaign
encompasses the basics of knowing the who, what,
when, where, and how. Implement these five
elements into creating your social media campaigns and you’ll be set up for a smart and
comprehensive campaign. And take advantage of my
free social media audit that you can download for
free in the description below. Thanks for watching. If you liked this video, hit
the thumbs up, comment below, and of course, subscribe
for more weekly videos. (lively music with strong beat)

20 thoughts on “How To Create A Social Media Campaign

  1. It's funny. I was just telling someone that was asking my advice on promoting a program to their employees to tell them "what it is and why they should care". I don't know how well I've done on identifying and communicating that message to my target audience in my own business. Thanks for the reminder!

  2. Great video! A lot of new entrepreneurs try the method of just tossing pasta at the wall and seeing what sticks as opposed to trying to narrow their focus, appealing to their target audience, and meeting them where they are, not where they want them to be.

  3. Great information keep up the great work Subscribed and hit the bell notifications looking forward for your future videos 👍

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  5. Create goals that match exactly what your company wants to get out of this social media campaign. More customers? More sales? More brand awareness? Put down specific numbers, percentages, and dates for these goals. One problem that many social media efforts have is that there’s no real direction. Goals will lend these campaigns direction, and make it much, much easier to analyze ROI. This is also a necessary time to set your budget requirements for the project.

    Anyways, read the below. This might help.



    Sourav Basak

    Namaste UI

  6. Paid Social Media jobs. Get the right Paid Social Media job with company ratings & salaries. 21987 open jobs for Paid Social Media. 

  7. Please watch this also. 💕 And dont forget to subscribe. 💕

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