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How to Create a Profitable Google AdWords Campaign – 10 Tips

How to Create a Profitable Google AdWords Campaign – 10 Tips


[music] 00:05 Speaker 1: Hey guys, it’s Xavier Kelly
again. And today’s video I wanna walk you through
how to create a profitable Google AdWords campaign, so you have know ways… And also reaching out to the right people
and selling more of your digital products online. So why don’t you stay tuned to learn more
about it? [music] 00:22 S1: As always, guys, I’m gonna leave
all the links and resources down in the description, so make sure you check those out at the end
of the video so you get straight into it. Number one will be: Set a goal. And what I mean by set a goal, if your whole
campaign is to get more subscribers, then let that be the only… Everything that you possibly do when creating
your landing pages, creating your ads is for that purpose of getting more subscribers. If it’s to sell more products, get more conversions,
then that’s the main part of everything of getting conversions, and not trying to have
multiple call to actions on your landing page, or also in your ads as well. So make sure you stick to one goal and pick
one goal per campaign. [music] 01:09 S1: Number two: Don’t mislead customers. If you tell a customer they’re gonna get 50%
off, then they should be getting 50% off on the landing page. And this really goes into, I would say the
point of relevancy. Make sure that when you’re actually displaying
ads, that it actually is truthful, and the customer’s actually is gonna get what you’re
saying they’re gonna get on the ad. [music] 01:39 S1: Number three, which we left off
on relevancy, and this is something many people just don’t understand ’cause they try to sell
to everyone, but the main purpose… Most products, except if you’re selling water,
in most part, sells to just one specific niche, and you really need to just sell to that niche;
don’t try to sell to everyone. So really, when you go through and start creating
your campaigns, your campaign’s created to sell your book, then your ad group should
be your different themes that sell your books. 02:07 S1: So your books help people with SEOs,
help people find traffic, rank higher in SEO, or people trying to make money through SEO. So it should be tagging those actual individual
themes for your book. And then you go into your ad groups, which
you go more to that, and you do keywords just specifically in your ad groups, just specifically
for that theme or that problem. And then you link those down to your actual
ads as well, which you should always be running two ads in each one, but you keep adding things
very relevant so that your keyword is in your actual ad, and then your title your ad somewhere
on your landing page to keep that same flow across everything very relevant from keyword,
ad, to landing page. [music] 03:00 S1: Number three, which we left off
on relevancy. And this is something many people just don’t
understand because they to sell to everyone, but the main purpose… Most products, except if you’re selling water,
in most part, sells to just one specific niche and you really need to just sell to that niche. Don’t try to sell to everyone. So really, when you go through and start creating
your campaigns, your campaign’s created to sell your book, then your ad group should
be your different themes that sell your books. 03:28 S1: So your books help people with SEOs,
help people find traffic, rank higher in SEO, or people trying to make money through SEO. So it should be tagging those actual individual
themes for your book. And then you go into your ad groups which
you go more to that, and you do keywords just specifically in your ad groups, just specifically
for that theme or that problem. And then you link those down to your actual
ads as well, which you should always be running two ads in each one, but you keep adding things
very relevant so that your keyword is in your actual ad, and then your title your ad somewhere
on your landing page to keep that same flow going across everything very relevant from
keyword, ad, to landing page. [music] 04:20 S1: Number five, my favorite thing:
Always be testing. The reason why you want to be doing this right
here is ’cause at all times in your ad group, you should have two ads running. You should have your main one, and then the
one you’re testing. And you should be testing, you should be doing
that almost full times all throughout the year. You should never have multiple, more than
one ads… You should be actually putting those ads on
rotation as well, which goes into our next… [music] 04:51 S1: Put your ads into rotation immediately. So basically what you want to do, put your
ads in rotation indefinitely. The reason why you want to do this is so you
can test, as we said before this, and the reason why we want that is so important, it’s
because if you don’t do that, Google’s gonna automatically stop showing the ad with the
highest click-through rate. So this allows you to be able to test which
one is working. You should probably test between seven to
14 days to see which one is working, and then from there, you’ll be able to clearly determine
which one is doing well, which one is not doing well. It could be your old one, it could be your
new one. And then switch that one out and then test
again, and keep doing the testing over and over until you figure out what works the best. [music] 05:36 S1: Number seven: Make sure you check
the auto-tagging. And the reason why you check the auto-tagging
is so that all your links and everything like that, that Google tags where everything is
coming from… This is more from if you’re using, I wanna
say display network or on other Google search partners as well, so you can know exactly
where that traffic is coming from. You’re gonna track if that’s converting, or
is doing what it’s supposed to do as well. [music] 06:06 S1: Number eight, check your search
lost. And this is mostly just because of your budget. And the reason why you’re losing a lot of
searches, if you get there and it’s like 82%, the reason why that is most likely happening
is because that your budget is not big enough, or you don’t… So if you do have the budget, expand that
out as much as possible so you’re not missing those searches, especially if you find something
that actually is working and you’re getting conversions, and you’re gonna get more conversions. Go check that out and you can see how many
searches you are losing based on your budget. [music] 06:42 S1: Number nine: Many people forget
to do this, and it’s the most important thing is track. Track your conversions. If you’re trying to get more emails, track
that. If you’re trying to get more conversions and
actually sales to your products, track that. Even if you’re trying to get just more visitors
to your actual website, track that, and see how long people last and stay on the site. But make sure you’re tracking. You can set up tracking with Google Analytics
and use Google AdWords. AdWords has a tracker too that does it and
tag every single thing as well, so you can be able to track on what’s actually working
and what’s not. This reason… If you’re talking to your boss, or sometimes
your wife, if you’re doing a home business and you wanna spend more extra money on AdWords,
this allows you to be actually able to identify this is working, and this is how many sales
I’m getting from it. [music] 07:36 S1: Number 10: Use Google re-marketing. And the reason why you wanna do this right
here is so that you can re-market to all the users that came through your site. Maybe they came through, actually the checkout
or they came into the cart, put something in there and went to checkout but they didn’t
actually finish the checkout process, then you can use display ads and get them to come
back. It’s a good way to do it if you have a lot
of people who do a lot of drop off, but then they might come back just to get them back
into your shopping cart and purchase what they hadn’t purchased. [music] 08:14 S1: Thank you guys for watching. Hope you enjoyed the video. I hope this video helps you figure out how
to build profitable campaigns that are non-wasteful, that help you sell more digital projects online. Go ahead and share this video right now to
someone who is actually using Google AdWords or might need help, or anyone selling their
products online, ’cause I think this would be a good material for them and I would be
very appreciative if you do that as well. Like this video, if you like it. Comment down below, tell me different ways
that you possibly are using Google Analytics and what ways, tips or, any tutorials that
you have found that basically are making your campaigns more profitable. And don’t forget to hit that subscribe button
right now so you can get more updates on basically different things, basic Google AdWords, and
how to make Google AdWords profitable campaigns, and how to sell digital products online. Make sure you subscribe right now and thank
you guys for watching. I’ll see you in the next one. [music]

2 thoughts on “How to Create a Profitable Google AdWords Campaign – 10 Tips

  1. I love your hustle man. Just some criticism for this video: you take way too long between each section. I wanted to click away, because the pacing of this video was too long. I stayed because I respect the effort and wanted you to know that I appreciate this. When you're talking about Negative Keywords for example, show me on your AdWords Campaign where the Negative Keywords is and maybe suggestions what to put. I know you're just pushing content out, but you could go into more detail. You are also repeating a lot of things.

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