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HOW TO ADVERTISE ON FACEBOOK – MASTERING FACEBOOK ADS 2018

HOW TO ADVERTISE ON FACEBOOK – MASTERING FACEBOOK ADS 2018


Hey there coach, it’s Carolin Soldo here,
and today I want to show you how to use Facebook ads to grow your coaching business, gain more
clients, and increase your visibility on social media. Plus, I’m going to show you what not to advertise
so you’re not going to waste any money in the process. I also have a very special guide for you today,
and in that guide I will show you how to build your very first marketing funnel so that you
can run your Facebook ads to your marketing funnel, and gain more coaching clients for
your business. Before we get started, as always, hit the
bell icon and subscribe to our channel so you get notified when new episodes drop every
Wednesday. All about helping you go from passion to profits
in your coaching business. Last year alone, my company has spent over
$900,000 in Facebook advertising, and we have cracked the code to getting coaching clients
from Facebook through our marketing funnels. Our clients are using Facebook ads too, because
it literally is so simple to reach prospects and clients in every coaching niche you could
ever imagine. With that, our clients are going from zero
to full-time income in as little as four months. Today I want to talk you through the steps
you need to be taking to set up, test and scale a successful Facebook ad campaign that
will lead to new leads and clients in your business as well. Step number one is to set your advertising
objective. What is your objective? DO you want new coaching clients? Do you want to fill an event? Do you want to sell a program? Think about the objective you have, and get
started with that. Step number two is then to decide what you’re
going to advertise. I recommend you advertise a webinar or a lead
magnet such as a quiz or a Facebook Live video or even a guide. Something your clients can download. You should not be advertising things like
your website or things like your business page, and don’t advertise for likes. The likes are great, but how are you going
to take those likes and turn them into clients? You need to have a way to get people into
your marketing funnel. If you don’t have a marketing funnel in place
yet, watch my video on how to build your first online marketing funnel and how to turn cold
traffic from social media into paying clients on autopilot. Step number three is to choose your campaign
objectives. I recommend you use what I call the triple
threat, but don’t be worried, it’s not scary and it’s not complicated either. The triple threat includes three different
advertising objectives. Number one is to create engagement. Number two is to get them to opt in for a
lead magnet, something really easy to consume, and number three is to get them to actually
watch a webinar with you. The engagement ad is there to begin the relationship
with your potential clients. It’s to give them some information, it’s to
give them more value, it might be a Facebook Live, it might be a video, it might be a really
jam-packed, high-value post that you advertise with a relatively low budget. The second level in your triple threat strategy
is your freebie ad, which could be a quiz, it could be a workbook, it could be a guide. It shows them even more about your expertise
and what you can do for them, and it gets them ready to then ultimately sign up for
your webinars. The third level in your triple threat advertising
strategy is a webinar. We want you to advertise a webinar to people
who are completely new to you, but also to the people who have engaged with your posts
and people who have maybe taken your quiz, watched a video, maybe downloaded one of your
freebies, your guides and your workbooks, and who are now ready to actually spend 60
minutes with you or so on a webinar. Step number four is to pick your images and
write your copy. This is where many people get scared and they’re
not sure what to do, but it’s actually really systematic and it can be really fun. For your copy, we recommend three different
copy versions that you will be testing. One is short, two is medium, three is long. Your short copy should be very direct and
it should be inviting them to download the guide, to sign up for the webinar, to watch
a video. It could be very, very simple. There’s no scrolling, and they don’t have
to click on See More to see the whole post. It’s literally just one or two or three sentences. The medium copy is a little bit longer and
it gives you a little bit more room to play with some information on what’s inside the
freebie, what you’re talking about inside the webinar, to get them enticed even more
to be signing up for it. The long copy is usually a story. In the long copy version, I want you to be
writing your story. How you’ve become a coach, the struggles you’ve
gone through, maybe the results you’ve created for your clients and why you’re doing what
you’re doing today. Images are great and they’re actually really
fun, so when you choose your images, you want to pick three variations. An image of an animal or an object or nature,
an image of you, and an image of your ideal client. Step number five is your pixel. The pixel is not evil. Trust me, it’s not. Setting up your pixel is actually really easy. Facebook has made it very, very simple for
us to grab the pixel and install it on whatever it is you’re advertising. What’s very important is that you place a
pixel on your opt-in page and the thank you page, but make sure the right tracking events
are installed on your thank you pages so that you’re correctly tracking all the conversions
that you’re getting from your ads. Step number six is where you create your audiences. Right in the beginning, you want to make sure
you’re building audiences of people who are engaging with your stuff. They might be visiting your website, they
might be downloading your freebies, they might be watching your webinars, and you want to
make sure you’re capturing them so that later on you can go out there and communicate with
them even more and send them different messages through your Facebook ads. Step number seven is where we actually select
your audiences for targeting. This is a critical step because you want to
make sure you clearly define your ideal clients on Facebook to make sure you’re not wasting
any advertising dollars by showing your ads to the wrong market. There is a cold market, and there is warm
market. Warm market might be people who have seen
your website, who have engaged with your posts, who like your page already. Cold market might be people who are part of
certain organizations, maybe they’re following your competitors, maybe they have certain
interests, preferences and behaviors that you can target within Facebook ads. The most important part is that you test and
test and test some more to make sure you find out what works for you. Step number eight is testing. Before you scale out your ads and you spend
a lot of money on your advertising, you want to make sure you’re testing it appropriately. We recommend you test your copy first. You select one image, and then you choose
your short, medium and long copy and you actually test them on the same audience until they
reach about 1,000 impressions each. You’ll see what’s working, what’s not working. You can look at the performance statistics,
the cost per registration, and other things inside of your Ads Manager that will tell
you very quickly which copy version is actually performing the best. After you’ve tested copy and image, then it’s
time for you to potentially test your headlines in Facebook as well. You could run a test to see which headline’s
performing the best, and after this test is done you will have a winning combination of
copy, image and headline to go out there and advertise to your market. Now one thing that’s really important to know,
and that is different audiences may react differently to your ads. If you’re going out into different segments
of the market, it may be worth your while to test again. Step number nine is scaling. Once you’re done with testing and you have
the winning combinations, then it’s time for you to scale, but scale slowly. I recommend you increase your budget by $10,
$15, maybe $20 every couple of days. Continue to monitor your ads and see what’s
happening with your performance. Now I have some advanced tips for those of
you who really want to go above and beyond and you may already have some experience running
Facebook ads. The first advanced tip I have for you is to
use lookalike audiences. Lookalike audiences are built based on your
existing leads, so your existing registrations for webinars, your existing quiz takers, maybe
people who have already watched a video. Facebook has the ability to build audiences
based on these groups of people. They’re looking at the characteristics, their
behaviors, their preferences behind the scenes, and build an audience for you that is similar
to those people who are already interested in your stuff. How cool is that? The second tip I have for you is to actually
use retargeting. That’s why we’ve built the triple threat campaign. Remember? What we recommend is to retarget people who
have engaged with your posts, engaged with your videos, and show them an invitation to
download a freebie. Take it even one step further, and then retarget
people who have the freebie with your webinar. Once you’ve built audiences in Facebook ads,
you can retarget them with specific messages, with new offers that build a ladder, that
bring your leads along the way, continue to build the relationship, give them more and
more value and get them to the point where they’re ready to say, “Yes, I want to work
with that coach and that coach alone, and this is the person that can help me.” Now you might be asking yourself, “Well, I’m
advertising all these things, but how do I actually get clients?” Of course there’s more to it. I want to invite you to watch our brand new
training class where I’m going to show you the three simple steps you can take right
now to get all the coaching clients you could ever want in your business. There’s a link below in the description. Simply sign up for a class this week, and
I’ll see you there. If you like this video, make sure you hit
the like button below. Leave me a comment if you have questions on
your ads. I would love to have a conversation with you. Thank you so much for watching, and I’ll see
you next week. Take care. Do you want to build a successful online coaching
business, but you’re not sure how to get started and you’re scared of wasting time and money
on the wrong steps? Let me be your coach and show you the right
steps to quickly launch your business, attract the perfect clients, and multiply your income. To learn more, go to coachingbusinesstraining.com. Are you in a funnel? I feel like I’m in a funnel right now.

6 thoughts on “HOW TO ADVERTISE ON FACEBOOK – MASTERING FACEBOOK ADS 2018

  1. I hope you enjoyed this video! Comment below and let me know if you are currently running FB ads and have used this video to improve them, or if you are new to FB ads and are going to give them a try after watching this. See you right here next week!

  2. Great video with tips. So grateful for all your wisdom and support in Brand Your Passion and Power House Coach. Big thank you Team Soldo.

  3. only stupid people start explain marketing fuck in shitt . busnisse marketing I see it die since 10 years when start YouTube channel

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