Yuma 4×4

Media and Communications

How has your relationship with advertising agencies evolved?

How has your relationship with advertising agencies evolved?


So we continue to use a series of best in
class advertising agencies to really compliment our overall brand strategy. We use traditional
agencies, we use digital agencies. But all in all we work to have the agencies work together
to come up with a formulated, integrated marketing plan that covers all the channels that are
important to us as a brand. So it’s making– it’s working with the agencies to ensure
that they contemplate what’s happening in each other’s backyards and what they have
responsibility for.

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