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How Google Ads Work

How Google Ads Work

Are you ready to see how Google ads work?
Whoo! The crowd goes wild. Well, I actually find Google ads really exciting. And I’ve
been managing Google ad since 2009. In this video, I’m going to walk you through
the 3 types of Google Ad, search, display and video. And I’ll be showing
you on my computer exactly how they work within Google ads. And at the end of this
video, I’ll actually be showing you how you can get a free course. A free 8 hour
course on Google advertising if you want to go more in depth into it. Let’s get it. So first off, let’s start with the 3
different types of ads you can place on Google. You have search ads which show up
on Google search. You have display ads. Which show up on other sites on the
Internet. And then you have video ads which show up on YouTube. I’m going to go
over each of these different ads on my computer right here and I’ll even be
showing you examples of some ads that I’ve placed that have worked really well
for me over the years. Here we are, google.com. And this is the you know,
we’re just gonna search for “I’m fat. How do I lose weight?” And here we go.
We see first thing here is an ad, right? So, this is the first type of Google ad,
Google search ad. And generally speaking, you target these through keywords. And
I’ll be going into Adwords and showing you how you actually set these up in a
second. Okay, second type of ad is display ads. And display ads show up on other
websites. Here’s a site for the 11 best diapers to buy and 2019. You know,
on new sites or blogs or whatever. And you’ll see this right here is an ad. And
you see it says advertisement right here. And you can click this
little thing and it will talk to you about those ads right here. You can also
see ads that show up on the right-hand side here. So, you have an ad. You have
another ad. You have another ad. You have ads all over the place. You know,
they’re everywhere. That’s how lots of sites make money as they show ads. In
this sites case, they are also making money through affiliate marketing. So all
of these links here. You see link, link, link, link, link. And you see buy on Amazon.
This person is a member of Amazon’s affiliate program. That’s what I do for a
living. I do affiliate marketing. If you want to learn more about that, I’m going to
have my Filipino or Filipina assistant put up a link to my free course on
affiliate marketing. Somewhere up here or you can subscribe to my channel and see
more information about that. And then the third type of ad is on YouTube. So, I just
searched for lose weight fast. And you see, you would get an ad right here which
says my son lost a hundred pounds and six months and an amazing and inspiring
transformation. Proud and driven mom. She takes a chance on a book found on Amazon,
right? And this is a… This is a video ad. And you can place this through YouTube
ads which is YouTube is a part of Google if you weren’t aware. So, let’s go over to
Google and here we are in Google. Google ads. If you haven’t signed up for it, you
just search Google ads. I’m assuming you’re familiar with Google ads. It used
to be called Adwords. But since I think they do video and all this other stuff
now they changed it. And how we would set up a campaign is the first step is we
would go over to this campaign section right here. And we would select that then
we would select this plus button right here. And we simply say select new
campaign. Now, they give you a lot of selections and Google Ads, the interface
changes like literally on a weekly basis. It’s kind of overwhelming and it’s kind
of nutty. You know, I’ve been doing advertising on Google since 2009. So, I’ve
seen a lot of changes. And it’s frustrating that it keeps changing. But
it’s something you kind of got to roll with. Now, these selections may change or
their names may change. But what I actually like the most is this just
create a campaign without goals guidance. Because these selections kind of limit
the features that you’re able to use and sometimes it makes your ads unprofitable.
So, don’t do that. Now, it will give you some more selections and this is where
you really define what sort of ads you set up. Now, what I’m going to do for the
case of for the purposes of this video is I’m just going to set up a search ad. Now,
if you’d like to see me set up other types of ads such as display, shopping,
video or app based ads, let me know in the comments. And I can do, if somebody’s
comment about one of these, gets a ton of likes, I will do a video on that. But for
now, I’m just going to focus on one otherwise we’d be here for like hours.
Because there’s… You know, it’s a really in-depth program. So, here we say
what results do we want from the campaign. And if you are a local business,
phone calls is actually a great option. Or if you don’t have a website, highly
suggest you do phone calls. You can advertise on Google without a website.
And I don’t think people understand that. You know, I have a lot of friends who
just have local businesses and they just want phone calls. So, you can do that very
easily. And all you have to do is enter your phone number. Don’t even need a
website. But for our purposes and for most people advertising on the internet,
they want website visits, okay? So, we’re going to select that and I’m just going to
type in my website which is I am jetset .com, okay? Then click continue. I’m
just going to title this search demo. It doesn’t really matter what you name your
campaign. One thing that Google does that’s a little bit sneaky is I said, “I
wanted to set up a search ad. It also gives me options to… It’s already pre
checked for the search Network and the Display Network.
Now, you could thumb over these icons and figure out what the Display Network is.
But check this out. 2 million websites videos and apps. The
Display Network is a whole other can of worms and requires a whole different
type of targeting, a whole different type of ad, a whole different type of landing
page or funnel experience typically. If you’re doing a search ad in like 99.9999% of cases, you’re just going to throw away money if you have
display network added. I’ve never actually seen it work where display
network is active on an app. The other thing I would throw off in most cases is
the search Network. Sometimes, I tested out for beginner advertisers. You don’t
want to advertise on the search Network. Because what the search network is, is it
includes other sites that are not google.com. Where it’s going to advertise on.
Such as you know… Aol.com as an example but there are many other sites. And
Google doesn’t tell you what those sites are. But just a lot of other sites use
Google’s ads. It’s a good way to waste a lot of money. So, you want to uncheck
those if you care about not losing money on your advertising. If you’re a big
corporate company, might not you have budgets, so it might not matter that
much. Okay, we don’t need to worry about dynamic search ads. In our case, we’re
just going tO leave United States, checked. Locations. Can enter in more locations. We
have English and we have our budget. Now, generally speaking, you know, you can… You
know you can just say, “Oh, I want to spend $100 a day. You know, I
wouldn’t recommend spending anything less than $20 a day for going
on Google because you won’t get much traffic. You know there’s millions of
people advertising on Google and it’s hard to get Google’s kind of algorithm.
You know, the way the Google machine thinks to serve ads. You know, they’re
they’re looking over all of their millions of people who are advertising.
And if your budget is set at $20 it’s just… It doesn’t work as
well if it’s below $20. So, we’ll just set $20. Now, what
we can focus on, focus on for bidding, what I actually recommend, they have an
option to optimize based on conversions. What I actually recommend when you’re
starting is clicks, okay? Once again, Google can overspend if you’re doing
conversions. This can be a good way to waste a lot of money if you’re doing
that. So, I would start here and move on to conversions if you’re more
advanced and if you can test against your campaign. Now, I don’t
necessarily recommend doing a CPC bid. When you start
or I don’t recommend. And these are all additional things. So, don’t worry about
all this stuff. Then we just click Save and continue.
Okay now, you see up into the top, it has the different flow of
what we’ll do. So we’ll set up our campaign settings which is our budget.
Then we’re going to set up our ad group, then we’re going to create our ads and then
it just kind of says, “Thank you.” So, here we have our ad group and I’m just going to
say, you know, “YouTube demo.” And you paste in the keywords that you want to target.
Now, in my case, I’m teaching people how to do affiliate marketing. That website, Iam jetset teach people how to do affiliate marketing. So, I was
targeting that. I would want to target keywords such as how to do affiliate
marketing. I would do that. Okay? Or you could enter in ideas. And you could say,
you know, get keywords ideas. Says, how to make extra money and I could just do
plus. You know, how to make extra money from home? You know, how to make extra
money online? So, those could be my keywords and then I would say, “Okay, cool.
that sounds good.” Generally speaking, an ad group should have somewhere between
5 to 15 keywords, okay? That’s a good mix of keywords. Now, my actual… Now,
that’s a general rule of thumb. My style is, I would actually use the keyword
planner which is a little beyond this. But let’s say I find… I’d do it this way.
So, I would do 3 different types of matches. This is what I call the simplest
ad group possible. I type in affiliate marketing.
Sorry, I would do modified broad match. Which is using Plus. This is a bit of an
advanced tactic. Don’t worry about this if you don’t understand it. I would do
phrase match. Affiliate marketing. And I would do exact match. And that would be
my keyword group and I’d optimize from there. I’m not going
explain my optimization process. I’m going to give you a free course at the end
which will explain in a much longer way how to do all of this advanced stuff. But
then I click Save and continue. Okay? And then you create your ads and you type in
whatever, you know, whatever it is. You know, your website URL. I’d say, you know,
want to earn money at home? Like working in your pajamas? Go to my site. Site yo.
You know that would be my ad. And it gives you a preview of how it shows up.
So, that’s how to do Google Ads. Then we just submit the ad and all that jazz. Not
going to go in-depth into that anymore. But hopefully that gives you an explanation
of how to do Google advertising on the basics. So, if you want to learn more
about how to do Google advertising, I suggest you subscribe to my channel and
you will get both a free course on affiliate marketing which is what I do
for a living. But you’ll also get this this playlist right here. Right under
free training marketing trainings and mini courses. You can go over here. Right
over here which says free AdWords PPC training. Okay? And this is a pretty long
playlist of videos that shows you how to do… It’s an introduction to Adwords.
It’s the account structure which is all the same. I show you targeting. 3
different targeting videos. I’m going to show you how to write ads that sell. I’m
going to show you remarketing, optimization, landing pages. What landing pages work
best? A little bit about affiliate marketing. And you’ll also get how to do
YouTube… Advertising on YouTube. So, hopefully that helps. This information, I
shot a couple years ago, but it’s still relevant and we’re still using it in my
business to this day. So, hope that helps. Make sure you like this video if you got
some value from it. Comment below if you have
any questions or requests for future video. Looking forward to seeing you
sometime in my next video.

14 thoughts on “How Google Ads Work

  1. Hi, John if learning this skill of advertising is so easy why nobody has became a billionaire off of this stuff? Is it because nobody is putting in the work?

  2. Does anyone know an affiliate system or a course we're all information is grouped together and structured? In a way that I don't have to jump from video to video trying to understand stages and what goes after what.

  3. I don’t know what I did wrong. I followed the video, but I’m getting zero impressions from the Google Ad. Any ideas?

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