Yuma 4×4

Media and Communications

How A Food Stylist Makes A Peanut Butter & Jelly Sandwich • Tasty

How A Food Stylist Makes A Peanut Butter & Jelly Sandwich • Tasty


hi I’m Santos lo I’m a food stylist food stylist are the ones that interpret a recipe into an image form for TV print or social media whenever you see an image of food odds are a food stylist had a hand in it I’ve been food styling for 16 years of 10 of those years I worked at Food Network 6 years have been doing commercials cookbooks magazines and a lot of YouTube shows let me style a PB&J for you you’ve seen one a million times before three ingredients peanut butter jelly and bread when I think about a PB&J I think about all the different components and the possibilities I think about bread and now it can bend they can tear it can crumble I think about jelly how it can drip and how if I spread it thin enough it can be translucent and I think about peanut butter and how thick it is how gloppy it is and how it can be a glue if I want it to be okay let’s start with the bread for me this is the right shape for this peanut butter and jelly sandwich so let’s spread some peanut butter on it now so I’m just concerned about what its gonna look like on the edges because that’s what you’re gonna say and I’m not gonna spread it just flat I want to try and create layers because layers in this case I will say it’s creamy and I feel like it needs a little bit of texture so let’s say this peanut butter is chunky peanut butter I want to chop the peanuts myself because I can control the shape and I can control the placement and I don’t want to place them evenly I want it to be random I wanted to look natural all right now it’s time for the jelly I want to put the jelly where the peanut butter isn’t dripping over the bread and again I want this to look natural and so I need to look at this from different angles I look at it from the top and then I look at it from the side it’d be nice to get a trip here and also it’d be nice to get a little bit of a trip on the board you know it would look good too if I put a piece of peanut on the board as if it just fell over okay so let me prepare the top slice spread a little bit of jelly on there so it doesn’t look so clean and I’m just gently going to press it onto the rest of the sandwich okay being really careful not to mess up all of the things that you just built up and so what I’m showing you here is a peanut butter and jelly sandwich where the three components are being shown off in the best way possible the peanut butter looks creamy and chunky and then you have the jelly that’s got the perfect consistency right it’s not too loose but it’s runny enough and then you have the bread right with just a little bit of crumbs around the edges a really nice golden color and when you’re flipping through a cookbook this will get your attention this is what you’ll want to sink your teeth into one way I can create a PB&J for you is by showing you less let’s talk about how little I can show you but still say peanut butter and jelly sandwich the bread do I need to show you a whole slice know you’ve seen that a million times let me just show you a part of the slice what about the peanut butter and the jelly do I need to show you the amount that you would put in a typical peanut butter and jelly sandwich I don’t think so what if I just show you a couple drops here and there and what if i frame it in a way that describes the shape without showing you the whole thing this is an example of less is more where I’m showing you a little bit and your mind is filling in the rest that is a more exciting image to look at than one that is finished for you okay now let me show you even less I’m just simply going to put some peanut butter on a knife put a jar of jelly next to it and then a piece of bread you have the three components but look how little I’ve shown you and if you were flipping through a cookbook and you stopped at this page you would still know that it’s a peanut butter and jelly sandwich okay let’s have some fun let’s set the scene for a peanut butter and jelly sandwich okay we have the plate we have the knife and we have a glass of milk looks good now this pouring let’s take away the knife and what if I draw the knife in jelly still looks like a knife all right now let me take the glass away let me draw that in jelly okay now let’s take the plate away and that’s just to a big circle in jelly now if I tell you that’s a plate it’s a plate and actually let’s put milk in it let’s see if we can put milk into this thing and of course we have the sandwich on the plate this is saying the same thing but it’s different it’s unique it’s colorful it’s original and it catches your eye think about when you’re flipping through pages in a cookbook you’ll want to stop at this you probably will because you think what is this that’s special guys every food stylist will interpret a peanut butter and jelly sandwich different and the next time you’re looking at a cookbook find the story there’s always the unique perspective that every food stylist brings to the table I love playing with my food food is like paint it’s like clay I strip it away I take it apart and then I rebuild it it’s all for me about adding and subtracting finding its boundaries finding its breaking point knowing what it can do and what it can I want the food to speak to me that is the job of a food stylist [Music]

100 thoughts on “How A Food Stylist Makes A Peanut Butter & Jelly Sandwich • Tasty

  1. Yo if I had THAT much patience while making food…
    Nah I just grab everything and splat it on the bread and make a mess.

  2. Did I just find my passion? I love food, I love cooking, I love photography and I love to do art. I Never knew something like food stylist exists! But how do I do all this 🙆

  3. Does all that work layering the Peanut Butter, Jelly and scattering peanuts… covers it with another bread layer 🙈

  4. I really want a pb&j now. I wonder if this man's mother ever slapped him for playing with his food as a child ?

  5. Mom: "How many times do I have to tell you not to play with your food? Stop messing around and eat!

    Me: It's not play mom. I'm studying the textures and feeling my food to create art.

    Mom: You're just making a big mess all over the table. That's not art.

    Me: *old soul comes out* You'll understand food art one day when you're older.

  6. Him:carefully puts peanut butter on the bread and puts jelly carefully on there
    Me:bread rips from the peanut butter knife and gets soggy from the jelly.
    Also me:that looks so good

  7. I'm one of those people who will eat a peanut butter and peanut sandwich, but not chunky peanut butter!! I put the peanuts on top of the peanut butter

  8. I found this so unsatisfying! Because things were dripping off and it was un even. But somehow I found it so cool

  9. His job is to think about food all the time, like he gets paid for it. I should get paid for sleeping then, I come be in an experiment for sleeping, perfect fit.

  10. Santos Loo: “Do you want a peanut butter and jelly sandwich?”
    Me: “Is it the actual sandwich because last time, you drew a sandwich out of jam and said it was your iNtErPrItAtIoN. You don’t play with people’s emotions like that.”

  11. How to artistically take a dump:
    First notice how there are various textures of shit…various motions of how they swirl and when they splash and slosh into the water…like cute little dumplings …

  12. His sound is the sound that makes me sleep.

    Why the fuck Talking over a sandwich makes me Want to sleep not eating.

Leave comment

Your email address will not be published. Required fields are marked with *.