Hello, and welcome to Digital Minute. This time, we’ll talk about big changes to mobile search and Instagram’s new ad feature. We knew it was coming, but Google has now confirmed that ‘mobile-friendliness’ will be a major factor in mobile search results from 21st April.
Google confirmed in the Webmaster Central blog that those sites which pass its ‘mobile friendly’ test are likely to be looked on more favourably from April. Google does provide a “mobile friendliness” test to grade individual websites, and the onus is now on webmasters to earn that special ‘mobile friendly’ tag. We’ve explained more about this move over on out blog. For the first time ever, Instagram ads are now ‘clickable’ – allowing users to be whisked away from the app via a new browser window. In Instagram’s new multi-image carousels, allow users to swipe through a series of images to see the latest fashions or cool car features, before heading over to the advertiser’s website via a ‘Learn More’ button. It’s a promising feature for advertisers who previously had to make do with raising brand awareness, rather than driving sales on Instagram. Thanks for watching. I’m Vincent Krasauskas, and that was your Digital Minute.