Now it’s available on Google Academy for Ads. Google changed this exam 17th January, 2018.
Video Advertising Assessment contains 74 question, but there are 124 different questions in total.
PDF file is a searchable PDF file with all possible questions test and correct answers.
We can’t guarantee that all the answers are correct, but the number of correct answers is enough to pass the exam
Score 100% in last review.
The language of the answers are in English. In Google Partners exams, you can choose the language before the exam and when you pass you can see the certification in your language.
Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?
Video campaigns can help advertisers optimize for:
What does digital media offer that TV advertising does not?
You’re an agency that needs to know the technical specifications to build and implement your upcoming video campaign.
Where can you go to find out how each ad format works, creative submission timelines, technical specifications, reporting, and third-party tracking capabilities?
What’s the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?
Which is a best practice for a successful TrueView in-stream ad?
You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?
An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her?
Using a variety of Google tools, Jose was able to glean insight into jean preferences for the area of Chicago in which his new store is opening. However, he has plans to expand nationally!
What Google tool could he use to get insight into trends and popularity of products across the U.S.?
An advertiser can use a remarketing tag to target people who’ve:
True or False: Advertisers have to implement a code to use the remarketing feature on a video campaign.
If your client wants to pay only when someone views an ad, you should use:
You can see average video-view duration metrics in:
_________ ads can be created and managed through AdWords.
True or False: Advertisers can set bids per ad format
An advertiser can:
Which can’t be added to a TrueView video?
To run a TrueView video ad, the video must be uploaded to:
Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app.
What can she identify to make a video remarketing list?
What can you use to connect with people based on their purchase intent?
Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on their visit?
On mobile alone, what platform reaches more 18- to 49-year-olds than any broadcast or cable TV network?
____ is used for video campaigns.
In his TrueView discovery ad, Amir wants to invite people to click to watch his YouTube video about a DIY home improvement project.
What call to action language gives learners a reason to take action?
If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?
Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video.
What type of collaboration does this describe?
How are rich media ads different from other ad formats?
A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app.
Which app feature best supports his need?
What are the three components in the YouTube ecosystem?
________ targeting lets advertisers place ads on specific websites, YouTube videos, and YouTube Partner channels with TrueView ads.
In setting up her latest video campaign on YouTube, Susan is faced with the Video targeting tab and a myriad of audience settings.
What strategy should she adopt to optimize her campaign’s view rates?
What do earned actions measure?
Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates.
In which report of YouTube Analytics would he be able to access this kind of data?
Which is the best tip for optimizing a TrueView video for viewer engagement?
How can an advertiser calculate the view rate of a video campaign?
If your client wants a specific reach for a specific price on YouTube, you should use:
When is someone added to an advertiser’s video remarketing list?
Which of these can be created to run on the Display Network?
TrueView in-stream ads and video discovery ads appear, respectively:
These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands.
What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks?
What does linking an AdWords account to a YouTube account let an advertiser do?
John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?
Which can be done in YouTube Analytics?
How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?
How can you launch Google Preferred and/or Mastheads ads?
Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see.
What metric should she investigate in AdWords Reporting?
Where would a call-to-action (CTA) overlay show?
Which of these formats can be booked cross-screen (mobile and desktop)?
True or False: More than one YouTube account can be linked to an AdWords account.
Which ad rotation option can’t be used for video campaigns?
What does average view frequency measure?
A huge fan of both in-stream and discovery ads, what advice would you share with Andreas who would like to set up his video campaign in AdWords?
What is masthead billing based on?
The best way to reserve an ad is to:
What are the targeting options for mastheads?
What’s needed for an advertiser to set up a video ad campaign?
Matias is thrilled about including video remarketing in his latest campaign strategy to bolster pre-holiday sales of his company’s new toy release. He is eager to re-engage with his prior customers who are exploring his YouTube content.
What benefit of video remarketing meets his need?
Where on YouTube can TrueView video discovery ads run?
Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching.
Where can you implement this campaign?
Which of these remarketing lists can be used for a video campaign?
Maria wants to make sure and share her video ads when her target audience is most likely to view them!
When setting up her TrueView Standard video campaign in AdWords, what setting allows her to adjust these parameters?
Video remarketing is a way to optimize:
A TrueView video discovery ad needs to be:
TrueView video discovery ads can run on:
Video ads can run on:
Cards are a great way to increase engagement with your video ad or brand.
Where do you create cards?
A viewer can skip watching a TrueView in-stream ad after:
_________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.
TrueView in-stream ads can appear on:
Call-to-action (CTA) overlays are compatible with:
Which can an advertiser include in a TrueView video ad to increase interactivity?
With a masthead ad, an advertiser can reserve:
True or False: Video ads may appear in videos marked “Private” on YouTube
An advertiser wants to know the minimum amount of money that she must spend on an AdWords campaign. What should you tell her?
A client who wants to advertise before, during, or after popular videos on the Display Network should:
For her latest TrueView in-stream ad, Jacquline’s primary goal is to get her brand noticed with the 18-25 year-old set.
What could she incorporate in her video to help humanize her brand?
What are best practices for creating a TrueView in-stream ad?
What percentage of video views on YouTube come from mobile devices?
What is Google’s programmatic buying platform?
A click on a companion banner:
The standard companion banner size for TrueView in-stream ads on YouTube is:
A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?
True or False: YouTube remarketing lists can be used with standard text and display ads.
Why is average view frequency important to measure?
Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time.
Where can you advertise to accomplish all three of these objectives?
TrueView video campaigns can include:
With YouTube Analytics, you can track metrics on:
Which should you consider when evaluating the performance of an advertiser’s TrueView campaign for brand awareness?
In looking at her performance data, Mia recognizes her video ads aren’t driving traffic to her website as well as she had hoped. In particular the clickthrough rates (CTR) are low.
What could she do to increase the CTR over time?
If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:
The most effective way to control the number of times someone sees an ad is by:
TrueView video ads can be especially effective for driving what goals?
True or False: With TrueView in-stream video ads, the advertiser pays when someone hovers their cursor over the ad for 5 seconds
What benefit of advertising with TrueView best serves a new video advertiser hoping to share his niche brand story with just the right audience?
An advertiser is charged for viewing a TrueView in-display ad when someone:
In which TrueView format(s) can an advertiser use a companion banner?
Video ads can appear on:
TrueView video discovery ads run on:
True or False: IP address exclusion is not available for TrueView campaigns.
True or False: To get full access to YouTube analytics, you need to link your AdWords and YouTube accounts.
The initial remarketing list size for video campaigns includes users from the past:
What tool measures brand metrics along the marketing funnel like brand consideration or purchase intent?
What is a key difference between reservation buying and auction buying?
What is the Google Network?
True or False: You can use contextual targeting with videos.
People are added to an advertiser’s video remarketing list when they:
Linking a YouTube channel to an AdWords account lets you:
You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory?
Which devices can an advertiser target with a mobile video masthead?
Video advertising on YouTube lets you:
Which ad format gives viewers the choice of whether or not to watch your ad, and helps drive brand consideration?
If someone clicks a TrueView in-display ad, where do they land?
Which targeting methods can be used with TrueView ads?
Tom has his sights set on this TrueView in-stream ad launching his new food truck company app.
What creative element encourages his customers to interact with the ad and actually take action?
What’s an example of a managed placement for a TrueView in-stream ad?
Google helps marketers connect with people using what three kinds of data?
A TrueView in-stream ad view is counted when a viewer:
What’s the maximum length a TrueView video ad can be?
Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product.
What Google tool could he use to gain this insight quickly?
What’s the first step when determining the right video solution for your campaign?
If the primary goal for your video campaign is building awareness, what are the KPIs you’d look at?