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Google AdWords Success Story: Happy Hound

Google AdWords Success Story: Happy Hound


[MUSIC PLAYING] SUZANNE GOLTER: Hi. I’m Suzanne Golter, and this
is my company, Happy Hound. For the first day or two, I
walked into my warehouse at 7:00 in the morning and I
realized I was alone. And I would really wait for
clients to come in. I figured if I built
it they would come. MALE SPEAKER: When I first
started, I came down here and returned her dogs
after dog walks. And she had all this space,
and there were, like, five dogs in this big warehouse. I’m going, oh, I don’t know if
this is going to work out. SUZANNE GOLTER: So in the moment
when I was standing in the warehouse with no dogs, I
realized that I needed to find ways to market myself. So I sat on my computer, and
I found Google AdWords. The keyword process was
relatively easy, even for a non-techie, like me. I knew that I just had to
do dog-related keywords. So, dog boarding, dog,
dog walking. Anything related to dog or the
dog business was going to be the key words that
I would enter in. When I first started advertising
through Google AdWords, I did a very broad
advertising campaign. And I just wanted to pull in
clients, and I wanted to see where they would come from. We were pulling in so many
clients from areas outside of the East Bay, that I had to
bring down my search. So what I did through Google
AdWords, is I just went in and targeted the East Bay. I’m an animal lover. My passion is dogs. I never in my wildest dreams
ever imagined myself owning a business with 30 plus employees,
with 120 plus dogs a day, and thinking of opening
more facilities. The doors are packed with dog
noses waiting to get in and out of Happy Hound. AdWords helped me grow
so quickly here, I know that when I expand– I know this with confidence– that AdWords will also help me
fill my next facilities. Life is great. Life is awesome. Am I turning red? [LAUGHTER]

72 thoughts on “Google AdWords Success Story: Happy Hound

  1. 30 employees, 120 dogs a day? Maybe u need less employee to dog ratio, unless of course alot of employees are very part time. Sorry, I'm a business consultant and can't help but notice certain business parameters.

    Congrats, btw.

  2. Don't let the Google propaganda fool you. Google is the most intolerant company ever. I opened an AdWords account and it was suspended right away — no explanation (except "TOS violation"), no learning curve, no second chance. I searched around and found from other people that they won't listen to you. If Google thinks you are a scammer or bad advertiser, you are one for life.

  3. I just had to bookmark this video under "inspiration" This video makes me smile big everyday. Im happy for your success!! Thumbs up!

  4. Ad-Words aside (and I love them!) this is the best place I have ever taken my dog! FYI: The young woman in this ad is really the owner, really that cool, and really that kind.

  5. We all know making money is not just that simple. when you buy the product it tells you all you need to do is spend 5 minutes a day on our complete automated program and then we find out that we need to build a website. then we find out we have to get our website ranked high on google. then we find out we have to build an email list. then we find out we have to post articles to hundreds of directories. and then we realise that will take forever. and then we have to pay for advertising.

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  7. Bu e-posta kime gider nereye gider nasıl gider ben bilmem. Ben Google ile ilgili elime geçen tüm mail adreslerine yazacağım. Şimdi ben size önce olayı anlatayım sonra sizin personelinizin ukalalığına geçeceğim. Şimdi bana daha önce teklifte bulundunuz ve dediniz ki; şu kadar miktar harca, şu kadarlık kupon bedava. Bende size söz verdiğim miktarı kazandım ve kuponumu aldım. Ancak kuponu girdiğimde hata verdi ve onaylanmadı. Şimdi bu verdiğiniz kupon onaylansaydı ben bu kuponu kullanmış olacaktım değil mi ? Dürüst biri olarak evet dediğinizi duyuyorum. Şimdi ben bu hatayı bildiriyorum size ve bana bir kupon kodu veriliyor. Ne kadar güzel bir hizmet ! Ancak bu kupon kodunu kullanmam için 150 TL daha harcama yapmam gerekiyormuş. Ben zaten bu harcamayı yapmışım, hak ettiğim şeyi neden tekrar hak etmek için mücadele edeyim ? Siz hiç marketten aldığı hediye hatalı çıktığında, biz bunu değiştirmiyoruz, yeniden satın alın hediyesini verelim diyen gördünüz mü? Yada yaşadınız mı? Böyle bir saçmalık yok. Sizin oraları bilmem ama bizim buralarda adama gülerler. Bu tamamen haksızlıktır.

    Gelelim personelinizin ukalalığına; adam resmen bana işine gelirse muamelesi yapıyor. Ben Dünyanın dev gücüyüm, internet benden sorulur ister kabul et ister etme, sana mı ihtiyacım var, millet milyarlarca liralık reklam veriyor sen 3 kuruşluk reklamla bizi mi sorguluyorsun havalarında. Bana resmen işine gelirse dedi, hak hukuk bilmem benim usulüm bu. Hakkını almak için tekrar hak etmen lazım dedi. Ben şimdi bu adamın açıklamasına bakarak şu yorumu da yapabilirim; Siz bana kullanılmayan bir kupon veriyorsunuz, sonra ben bunda hata olduğunu söylüyorum, siz bana 200 tl harcattınız 100 TL verdiniz, 150 TL harcatım 150 TL versek bu havada kapar dediniz. Doğru mu, amacınız bu muydu? Bana şuan kalan tek mantıklı düşünce bu. Bunu düşünmeme siz sebepsiniz.

    Ayrıca şunu da belirteyim, adam sürekli kullanım şartları diyor ya; o şartları bana daha önce verdiğiniz ama çalışmayan 100 TL'lik promosyon kodunda da okudum. Ama hakkım olanı verme, sonra deki şartlar.

    Son olarak, ben sizden hak ettiğim 100 TL'lik promosyon kodumun aktif edilmesini istiyorum. Bu benim hakkım ve hakkım olanı istiyorum. Bu e-posta doğru yere ulaşana ve hakkım verilene kadar elime geçen tüm Google bağlantılı e-postalara iletilecektir. Sonuç almazsam mektup göndereceğim. Mutlaka hakkım olan 100 TL'yi alacağım. Size göre küçük bir müşteriyim hatta parazit müşteriyim. 3 kuruşluk reklam veren ama konuşunca trilyonluk adam gibi konuşan biriyim. Neyse sizin işleriniz vardır, ben sizi meşgul etmiyim. Benim 100 TL'lik kuponumu iade etmenizi bekliyorum. Unutmayın ki, kandırılan her müşteri kaybedilen bir servettir.

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  10. You’ve got your one normal woman (probably divorced), an old guy who looks like he has uncomfortably lasseiz-faire political opinions, and you’ve got your mixed race woman whom you can’t tell if she’s just a very obvious lesbian, or gender transitioning into a guy.

    Yup, this is a complete doggy care center.

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  12. Establishes like this aren't really worth advertising. Majority of the time they accept dogs that have no bussiness there that board and hurt employees. This place included cares more about money than the safety of other dogs and employees.

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