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Google AdWords Search Certification Advertising Assessment Exam Answers Live Pass✅2019✅100% Correct✅

Google AdWords Search Certification Advertising Assessment Exam Answers Live Pass✅2019✅100% Correct✅


Now it’s available on Google Academy for Ads. Google changed this exam 17th January, 2018.

Search certification exam assessment contains more than 100 possible questions. It means, that every time you take the exam you get 100 random questions from all possible questions and in random order.

We can’t guarantee that all the answers are correct, but the number of correct answers is enough to pass the exam

Score 100% in last review.

The language of the answers are in English. In Google Partners exams, you can choose the language before the exam and when you pass you can see the certification in your language.

Some Questions:

Which option can you use to capture potential business later in the day, even on a limited budget?

Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?

You can use target cost-per-acquisition (CPA) bidding to help:

Which of these statements is true?

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

The keyword insertion code in an ad’s headline is “Buy {KeyWord:Books}.” The ad appears when someone searches on “flower books” and the query matches a broad match keyword, “gardening books.” How would the headline read?

If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:

Daley is managing multiple AdWords accounts for a grocery store chain and using conversion tracking. What might make her daily AdWords tasks simpler?

Which statement about ad extensions isn’t true?

Executives at a small e-commerce company are debating AdWords performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?

With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown?

You might analyze exact match impression share data to get an idea of:

Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?

You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC) bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What’s the final bid amount?

One factor the AdWords system uses to calculate an ad’s actual cost-per-click (CPC) is the:

You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?

Jose has a limited AdWords budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?

You can use the AdWords Application Programming Interface (API) to:

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?

How would you determine the clickthrough rate (CTR) for a client’s search ads?

Which allows advertisers to automate AdWords reporting and campaign management?

You want to use AdWords to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?

Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?

Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:

You’re reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:

Which is a best practice for writing an effective text ad?

To optimize a client’s campaign to get the most out of her mobile advertising, you can:

If you want to target ads to only people who speak Spanish, you can:

High quality ratings for an ad can:

True or False: If you’d prefer to reach as many people as possible, use exact match or phrase match keywords.

If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

If you’re currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:

True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.

You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

Which report is helpful when using site and category exclusions?

In–market audience targeting consists of people:

Which would contribute to a higher Quality Score for a display ad?

Targeting by topic is a good strategy if your client wants to:

Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?

When creating a display ad, Ad gallery lets you:

In order to use remarketing with Google Analytics, you need to:

Frequency capping gives advertisers the ability to specify a limit to the number of:

To raise awareness of what you’re advertising without limiting who might see your ads, you should:

Which allows advertisers to see which sites referred visitors with the most time spent on site?

When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

If an advertiser chooses to run ads in image formats, Google will:

An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

When planning a campaign, the first thing an advertiser thinks about should be:

Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

An advertiser would benefit from using affinity audience targeting if they want to reach people:

When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?

Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

The AdWords Application Programming Interface (API) allows developers to use applications that:

”Mobile app engagement” campaigns can be used to:

Why would the data for a Search Network campaign show conversions but no view-through conversions?

Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can’t do with an individual account?

Sarah manages 2 AdWords accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?

Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:

Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

Data shows that your client’s ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?

You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

Which is a best practice for creating a mobile-preferred ad?

Keyword Planner can do all of these things except:

True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.

Your client sells gardening supplies online. You suggest she use sitelinks because they can:

How would you explain the importance of ad impressions to a client who’s concerned that her Search Network campaign is generating impressions but no clicks?

The automated “Maximize clicks” bid strategy attempts to get advertisers the most:

You can add a “+” modifier in front of the words in a broad match keyword to:

An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?

How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

The majority of consumers want ads customized to their:

A furniture store owner is creating her first AdWords campaign. What’s the best way to group her products?

Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

According to Google data, after seeing an ad on their smartphone, more than half of people:

Dynamic search ads would be most helpful for:

An advertiser wants to improve the position of ads on Google but isn’t willing to raise bids. What else could increase Ad Rank?

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

Which lets you change keywords, campaigns, ads, ad groups, and product groups?

A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

Which statement is true?

Each of these are benefits you’d expect from Shopping ads except:

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

A successful AdWords text ad:

You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:

Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

According to Google data, 70% of mobile searchers who’ve recently made a purchase have:

In order to differentiate ads from those of competitors, advertisers should:

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?

What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it’s eligible to appear?

The strategic use of different marketing channels affects:

AdWords Editor lets users do all of these things except:

After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?

Someone searches on “laptop computers” and clicks an ad. Which landing page would be most relevant?

A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on “roses”?

2 thoughts on “Google AdWords Search Certification Advertising Assessment Exam Answers Live Pass✅2019✅100% Correct✅

  1. Based on AdWords editorial and professional requirements, which headline is most likely to generate clicks?

    Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?

    An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:

    You're reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:

    Which is a best practice for writing an effective text ad?

    To optimize a client's campaign to get the most out of her mobile advertising, you can:

    If you want to target ads to only people who speak Spanish, you can:

    High quality ratings for an ad can:

    True or False: If you'd prefer to reach as many people as possible, use exact match or phrase match keywords.

    If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?

    If you're currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?

    Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?

    Return on investment (ROI) information can help you manage a client's campaign by helping you determine how to:

    True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.

    You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?

    If one of your display ad groups isn’t serving due to incorrect target and bid settings, what should you do?

    Which report is helpful when using site and category exclusions?

    In–market audience targeting consists of people:

    Which would contribute to a higher Quality Score for a display ad?

    Targeting by topic is a good strategy if your client wants to:

    Which is the best type of campaign for an advertiser to use to target a set of specific mobile apps with ads for their website?

    When creating a display ad, Ad gallery lets you:

    In order to use remarketing with Google Analytics, you need to:

    Frequency capping gives advertisers the ability to specify a limit to the number of:

    To raise awareness of what you're advertising without limiting who might see your ads, you should:

    Which allows advertisers to see which sites referred visitors with the most time spent on site?

    When optimizing for the Display Network, a clear call–to–action (CTA) in the ad text is important in order to:

    If an advertiser chooses to run ads in image formats, Google will:

    An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign's current budget?

    When planning a campaign, the first thing an advertiser thinks about should be:

    Advertisers using the Display Network can use the reporting table in the Placements section of the Display tab to determine the:

    An advertiser would benefit from using affinity audience targeting if they want to reach people:

    When using cost–per–acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:

    Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

    An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

    An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

    If you choose a target cost-per-acquisition (CPA) of US$15, AdWords will automatically adjust your bids to try to get as many conversions at what amount, on average?

    Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

    The AdWords Application Programming Interface (API) allows developers to use applications that:

    ”Mobile app engagement” campaigns can be used to:

    Why would the data for a Search Network campaign show conversions but no view-through conversions?

    Chanara, a senior account manager at a large digital agency, likes having an AdWords manager account. What can she do with a manager account that she can't do with an individual account?

    Sarah manages 2 AdWords accounts for a client. Which tool would she use to search and replace a group of keywords across several ad groups?

    Dustin wants to write a great text ad that will get people's attention when they're searching on Google. What should he do to generate the most clicks?

    You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as “boat snorkeling tour” and “beachside snorkeling tour.” You can use this information to:

    Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?

    Data shows that your client's ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?

    You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?

    Which is a best practice for creating a mobile-preferred ad?

  2. Keyword Planner can do all of these things except:

    True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.

    Your client sells gardening supplies online. You suggest she use sitelinks because they can:

    How would you explain the importance of ad impressions to a client who's concerned that her Search Network campaign is generating impressions but no clicks?

    The automated "Maximize clicks" bid strategy attempts to get advertisers the most:

    You can add a “+” modifier in front of the words in a broad match keyword to:

    An advertiser implements target cost-per-acquisition (CPA) bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?

    An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?

    How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC) bid?

    The majority of consumers want ads customized to their:

    A furniture store owner is creating her first AdWords campaign. What's the best way to group her products?

    Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

    According to Google data, after seeing an ad on their smartphone, more than half of people:

    Dynamic search ads would be most helpful for:

    An advertiser wants to improve the position of ads on Google but isn't willing to raise bids. What else could increase Ad Rank?

    Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

    Which lets you change keywords, campaigns, ads, ad groups, and product groups?

    A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?

    You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which result is most likely?

    An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?

    Your client's product costs US$50 to produce, and it sells for US$150. She's sold 10 units and spent US$700 on her AdWords campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using AdWords?

    Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?

    Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

    Which statement is true?

    Each of these are benefits you’d expect from Shopping ads except:

    Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

    If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:

    You’re working on the bidding strategy for a Search Network campaign. If the cost-per-conversion for mobile is lower than for desktop, how might you optimize the bidding strategy to increase the number of conversions?

    A successful AdWords text ad:

    You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:

    Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?

    According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

    According to Google data, 70% of mobile searchers who've recently made a purchase have:

    In order to differentiate ads from those of competitors, advertisers should:

    An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:

    You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:

    Which best describes the relationship between maximum cost-per-click (max. CPC) bids and Ad Rank?

    What information does a target cost-per-acquisition (CPA) bid strategy need in order to find the optimal cost-per-click (CPC) bid for an ad each time it's eligible to appear?

    The strategic use of different marketing channels affects:

    AdWords Editor lets users do all of these things except:

    After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?

    Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?

    According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

    A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?

    An advertiser selling computer monitors is writing new ad text for an existing ad group. Which meets AdWords editorial and professional requirements?

    Someone searches on "laptop computers" and clicks an ad. Which landing page would be most relevant?

    A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on "roses"?

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