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Google AdWords Click Fraud

Google AdWords Click Fraud

Hello, if you’re running any kind of pay-per-click
advertising on Google AdWords or any other channel, then click fraud is a big issue for
every business. So in this video I’m going to talk about how you can reduce the risk
of click fraud, so that you get a higher return on investment for your AdWords campaigns. Hello, I’m Uzair and thanks for joining in.
If you enjoy videos like this one, please don’t forget to subscribe to the channel and
you’ll be the first one to be notified when I upload similar videos like this one. So
let’s get started and talk about click fraud. It is an issue. Every account, suffers from
it. No matter what Google, Bing, Facebook or any other pay-per-click advertising company
does. It’s a fact of life. So what can you do to prevent it? I don’t think anybody can
prevent click frauds, but what can you do to eliminate a certain percentage of the risk,
or what are the options available for you to reduce this click fraud. So Google, what
they classify click fraud is called invalid clicks. So clicks on ads that Google considers
to be illegitimate, suggest unintentional clicks, or clicks resulting from malicious
software or bots. So this is going to happen. This is going to happen in a real account.
So first you need to identify this problem. So how do you see this or find this? So let’s
go into an AdWords account and you can see I’ve got these three columns over here, which
are called invalid clicks, invalid interaction rate and invalid click rate. If you hover the mouse on them, each explanation
will be defined and you can read about it. If you don’t see these three columns, all
you need to do is to go into modify columns, go into performance, and you see if they are unchecked, then all
you do is check them in and they will be added to your column list over here. And then you
can save the column list and apply and you’ll be able to see it. So we can see that Google
has already detected quite a few, invalid clicks on this account. So these are not charged
to the business account or the account owners, they won’t be charged, Google has already
classified them as invalid clicks. So what can you do to reduce this? The first thing
you can do is to keep your campaign structure very tight. By that I mean I’m trying to avoid
broad match keywords where your ads will be shown for irrelevant search terms which somebody’s
searching for. So I would recommend using phrase match, broad modified and exact, to
start with. That will reduce quite a bit. The other way you can reduce it or cut it
down, is by going to your settings and go to your campaign and additional campaigns. You can see over
here IP exclusions. So you can have a list of exclusions over here, and over there your
ads won’t be shown. So if you see from your data, from your website hosting that there’s
a lot of irregular traffic or activities from certain IP addresses, then you can include
it over here. If you are running a big company or in charge of AdWords for a multinational
or a company which has got hundreds, if not thousands of people, then I would also recommend
you exclude your IP address over here, because then by accident your employees, can’t click
on it. Obviously that does not classify as click fraud, but your CTR won’t be affected
and you won’t get any unintentional clicks. So you can exclude IP addresses, locations.
There’s also third party software which will help you detect and reduce click fraud. Another way where you can reduce the risk
of click fraud on the search network is to advertise on other networks like the Google
Display Network on YouTube as video ads, gmail ads. Although there is click frauds on the
GDN as well. But what I found is if I were to run campaigns on a cost per thousand basis,
which is CPM, then my risk reduces quite a bit. So no matter how many fraudulent clicks
I get, I won’t be charged per click, because we are not bidding by per click, we are bidding
per thousand impressions and CPM bidding works really well for us and our clients, if it’s
for a localized campaign. So for a local campaign around five or 10 mile radius, because I can
get a lot of eyeballs on the brand and from the branding point of view it is really good.
So obviously we’re going on a different tangent now away from a CPM bidding, you can come
today if you feel that you are getting a lot of click frauds. Google has got a very sophisticated system
in place for detecting these click frauds, but no matter how sophisticated or brilliant
it is, there will always be click frauds, which will happen. So one thing I do believe
in is karma, what goes around comes around. So if you are clicking on your competitor’s
ads, don’t do it because it’s not nice and you wouldn’t like it if they do the same to
you. So that’s it for this video. If you have suffered from click fraud, let me know your
experience in the comment box below. Take care. Bye for now.

18 thoughts on “Google AdWords Click Fraud

  1. Hello sir, your videos are veryhelful, i learn a lot from ur clips. pls make a clip on social media marketing strategy

  2. Hi, Mr Uzair. please lanch the video to explain about "keywards type" and specially "broad modifier match". nice work. thank

  3. Hello,
    Sir, I am running campaign on home maintenance website and in keyword match type I am using broad and phrase match. I added jobs related keywords in negative keywords list but still getting clicks on jobs related search term. I want to block the word "job"
    is it possible?

  4. Hello sir, I have a doubt regarding this. I mean I could understand the click fraud as a robot or algorithm or even human click the ad of a company continuously and increase the CPC cost for the advertiser. And there is no progress in business. So my doubt is, then how PTC works? I mean PTC gives money to click ad. And the person who clicks isn't interested in any product of the advertiser. In other word zero possibility of converting into business or the clicker is a non potential customer. If so then this will also increase the cost of the advertiser right? Then why & how PTC runs and how advertisers are benefiting from it? If PTC increases traffic by clicking ad even though the clicker is not interested, then the click fraud also should work in such a way right? So how and where PTC differs from click fraud? I have this doubt for quit a long period as unanswered. So please give me replay.

  5. I used to get one job after another until I built my new website, which is the best in the business. I even show skill far beyond my competition. Yet now I never get any calls. And you're damn right fake clicks are rampant. I even know who's doing it to me. My competitor just happens to have the largest website of its type in the entire USA and he knows I'm the best in the business. He has verbalized to me he wants to be number one in every market.

    I would later realize he was the one who hired a flagging service to eliminate all my Craigslist ads. Thankfully they charge people to advertise now to eliminate flagging. But, can you imaging going to a website and seeing in big words, "Eliminate Your Business Competition"? How people were able to get away with just pushing a button and wiping out all your advertisements is insane!

    And how much do you want to bet clicking services exist? Companies with money have access to one phone number after another, including yours and mine. And the phone company told me there is nothing at this time they can do about it. This is an easily proven problem that is out of control.

    And then just this past May Yelp deleted my long 5 star history out of vengeance when I wouldn't pay to advertise with them. Even more pathetic is that they did this the first time I ever got a negative review. And they made it my only review! So Yelp literally turned my long 5 star history with people saying all kinds of wonderful things that would make me blush, into a short and not very sweet 2 star one. I'm sorry Yelp, but those of you who make such decisions are sick and twisted. And yes, karma will come and get you.

  6. Im having an issue with invalid clicks. for the past 2 months.
    I have excluded certain demographics, locations and they dont land on the page so i cant pick up on an ip.

    I dont know what to do. should i use clickeaese? or something similar? please help

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