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Google Ads Tutorials: Creating Dynamic Search Ads

Google Ads Tutorials: Creating Dynamic Search Ads


[light music] Did you know that 15% of searches
on Google.com are brand new, every day. These new searches can make managing
keyword lists challenging and time-consuming. Using Dynamic Search Ads is the easiest way
to reach customers who are searching on Google, for your products or services, without
having to manage extensive keyword lists. Dynamic Search Ads use the content from your
website to target your ads to customer searches. When customers search for terms that
are closely related to your website’s content but are not included in your exact match
keywords, your website will be crawled to match the customer’s query
to the content on your site. Dynamic Search Ads then automatically generate ad headlines that direct customers to the landing pages on your website that’s most relevant to what they’re searching for. For example, imagine using responsive search
ads to advertise various types of boots, snow boots, rain boots, and hiking boots. Think of all of the ways customers
can search for these types of boots, as well as other brands that you may offer. This is where Dynamic Search Ads can be very helpful. They act as the “catch-all” campaign, capturing any
relevant traffic that may not be covered by your keyword list. Dynamic Search Ads are a particularly strong fit if
you’re looking to expand to new markets and languages, since it removes the need to manually translate keywords. Let´s get started. First, create a Dynamic Search Ads campaign.>From the page menu on the left, click “Campaigns”. Click the blue plus button and select “New campaign”. Select a goal for your campaign or create
a campaign without a goal’s guidance. Select “Search” as the campaign type, and enter your business website. Check “Enable Dynamic Search Ads for this campaign”. Here you’ll select a targeting source. The simplest choice is “Use Google’s index of my website”. During the ad-group creation process, you’ll specify which of your webpages
should be used to target your ads. In this video, we’ll focus on non-feed-based targeting. Next, select locations and languages to target. Now enter a daily budget. When setting your bids, it’s highly
recommended to use a Smart Bidding strategy. Smart Bidding uses advanced machine learning to automatically tailor bids for each and every auction. Click “Save and continue” to create a Dynamic ad group. At this stage, you’ll determine which content
from your website will be used to target your ads. You can show ads based on your entire website, specific categories, or pages. When starting out with Dynamic Search Ads,
the recommended setting is “Landing pages from standard ad groups”. This setting exclusively drives traffic to webpages where you’re already running search ads, allowing you to expand traffic to webpages you prioritize. This is the most straightforward option. If your website is crawlable, you may also consider
selecting “Categories” as a targeting option. Google’s webpage indexing organizes landing pages by theme. You decide which sets of pages to target, how to group similar pages, and the level of granularity. This setting is only recommended for
websites organized clearly by theme or category. A third option is to target specific URLs or URL strings on your website by creating a rule. This is only recommended if your website
is not-indexed or has very limited webpages. The last option is to target all webpages from your website’s domain, which will provide the broadest reach. Now click “Save and continue”. To create your Dynamic Search Ad,
enter your description text. Remember that Dynamic Search Ads
will automatically generate ad headlines and select display URLs based on your description lines, website content, and a customer’s search query. Best practice is to create three ads per Dynamic ad group in order to collect data on which ads are the most effective. Once your campaign begins running,
you can optimize Dynamic Search Ads by using the search terms report. This report shows the performance of search
terms that triggered your Dynamic Search Ads, as well as the performance of
the landing pages you’re serving ads to. If a search term or landing page isn’t performing well, you may want to exclude those search
terms or landing pages from triggering your ads. To do this, check the box next to the search
term or landing page you wish to exclude, then click “Add as negative keyword” or “Add as negative URL.” For more step-by-step videos on Google Ads implementation and optimization,
check out Google Ads Tutorials, on the Google Ads YouTube Channel. If you have any questions, or for more
information please visit Google Ads Help. [music continues]

11 thoughts on “Google Ads Tutorials: Creating Dynamic Search Ads

  1. اريد ترويج لفيديوهات قناتي لكن لا املك حساب مصرفي أو بنكي هل استطيع الدفع من خلال بطاقة Google Play ؟

    وهل أستطيع من إنشاء أكثر من إعلان بنفس الوقت ؟

    وهل يحق لي من تحديد إستهداف الجمهور في فقط للدول التي اريدها؟

  2. I want to ask my channel monetisation approved payment show YT studio but not show on google ads why?

  3. Hello, I am stuck at the instructios shown at 3:21 where we select category "landing pages from your standard ad group".

    on the page "Add Dynamic Ad Target" I see following message instead of seeing a list of categories.
    "No categories are available for your website"

    I am running a bigcommerce website.

    would appreciate your help

    thanks

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