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Google Ads Tips For Beginners (What I’d Tell Myself Starting Out)

Google Ads Tips For Beginners (What I’d Tell Myself Starting Out)


You’re just starting out on your Google ads
journey, you’ve just get started, you’re starting to read all these articles, these blogs, you’re
confused, and you’re wondering what tips can I get as a beginner in Google ads. And what I’m going to talk about in this video
is what I would tell my younger self, if I can go back in time, what I would tell myself
when I was just starting out with Google ads and the tips I’d give myself that have really
benefited me in my own personal experience. By the way, my name is Silvio Perez and I
create content every week on PPC advertising, so if you liked that kind of stuff, feel free
to subscribe to the channel. Now, the first thing I would tell my younger
self is to create a task list. I mean, I can’t tell you when you’re just
starting on Google ads, everything can become very overwhelming. There’s so many different things you’re reading
from blog articles or YouTube videos like this or just courses you’re taking or whatever
it might be. But there’s so much information out there
and there’s so many different things people say you should be doing when it comes to your
accounts that you can get overwhelmed really fast. So something that’s really helped me tremendously
in my journey in improving my Google ads accounts and becoming a better Google ads campaign
manager is having a task list. It’s so easy when we jump into our Google
ads accounts to get overwhelmed or to get distracted, but by having a task list basically
a to do list of the things you need to do every week, every two weeks or every month
depending on what your schedule allows so that when you go into your accounts, you have
a game plan, and you can check it off as you go, and you can be more effective with your
time. I remember when I was just starting out, to
give you a real example, it would take me forever to just manage one account. And I remember at the time I was really struggling
just to manage, you know, one to three accounts because I had no organization, and I didn’t
have a task list in place. So what I would do is I’ll get into the accounts
and instead of being very concise on what it is I need to do and getting it done. For example, doing things like bid changes,
right? So you should be doing bid changes often if
you’re using manual CPC bidding, or adding negative keywords and looking through your
search terms report, things like that. Or ad testing and creating new ad copy, so
you can be testing it on a consistent basis. I remember I would just hop into my accounts,
and I would get lost in the audience data or something. You know, there’s so many shiny buttons in
the Google ads interface that it’s so easy to get lost and confused. So creating a task list is by far the number
one thing I would tell myself going back is create a task list, so that way when you go
into these accounts, you’re much more effective, and you get what needs to be done, done. And the other thing as well as in your task
list, something that’s really helped me is scheduling the timeframe for certain things. So for example, like some things like ad testing
for example, I let it run for about two weeks. And depending on the size of your account,
maybe that’s too much. But ad testing I usually let run for two weeks,
so I can get enough data. So before when I didn’t have that, you know,
frame of mind of that structure, if you will, of okay, every two we’re going to review our
ad test and having it in my task list, I would be so quick to make decisions, and I would
jump really quickly. You know, I wouldn’t allow things to accumulate
and to accrue the data required to be able to make a statistically significant decision. So the number one thing I would tell my younger
self as a beginner is create a task list. It’s really going to allow you to ease your
mind with the overwhelm. And it’s really going to allow you to be more
effective when you go into your accounts and allow you to leverage yourself in a more effective
way so that you can manage more accounts and take on more work. The second thing I would tell myself is to
schedule maintenance. I’m sure you guys probably heard this, but
the number one thing really when it comes to improving your accounts, the number one
thing really comes to the amount of attention you give your accounts. So the second thing I would tell myself is
create a schedule. I use Google calendar, and I schedule into
my Google calendar when I need to manage certain accounts, and I have that set up every week
for all the different accounts I have. Routine management scheduled in alongside
with that task list is a very powerful combination that’s really going to allow you to drive
success with your Google ads campaigns, or your clients Google ads campaigns. If you manage it for other people, that’s
really going to allow you to leverage the success of your time and making sure that
these accounts get the attention they require. I remember I used to work back in the agency
world before I started doing this full time on my own. And I remember in the agency world there was
a lot of accounts that these agencies would take on, and they say that they’re getting
the attention they require, but they really aren’t. And the reason why is because there is no
task list in place and there is no routine scheduled maintenance. So make sure you really do schedule in that
maintenance and something as well as when it comes to success with Google ads, it’s
really, you know, don’t get lost in all the shiny objects in the crazy like AB test or
like the latest fad or trend or whatever. It really is just the fundamental stuff like
making sure you’re getting in the right searches, making sure your keywords, more money is being
spent to the keywords that are providing returns and less money to the keywords that aren’t
working. You know, it really is that foundational stuff
just like anything else in life, right? With like if it’s diet and weight loss, it’s
foundational stuff. You know it’s eat well, workout exercise. It’s no different when it comes to improving
your Google ads campaigns. It is that foundational stuff that’s really
going to allow you to drive success over the long term and having that task list with those
to do’s you’ve got to do, whatever that timeframe is and schedule it into some sort of calendar
system and keeping yourself accountable is really going to allow you to get ahead and
really make sure you’re having some awesome Google ads campaigns. And then the last thing I would tell myself,
if I can go back in time, and this is something that I kind of just did naturally because
how I got started with Google ads was I had a DJ service business that I started with
my cousin, and I used that business to learn Google ads to get more parties for our business. So this is something that I kind of did naturally,
and I’m grateful that I did, but if I had to tell someone, what I would tell them is
to dive in, don’t just, you know, get caught up in learning and studying and stuff. Like for example, I didn’t even know there
was a Google ad certification until I decided to like to do this as a career and go full
on, that I learned about the certification, but I didn’t even know it was a thing. And there’s so many people that I’ve talked
to, that I’ve came across over this time that they don’t start until they get Google ads
certified or till they finish some courses. There’s always something inhibiting them from
actually getting inside an account and getting real experience and that’s how you’re really
going to learn. I’ll give you a great example. When I started in the beginning, I remember
specifically the problems I encountered, and the first problem I had was I could never
see my ad. My ad was never being shown. So that kind of leads you to a question of,
okay, well why isn’t my ad being seen? So then you learn things about things like
ad rank. How ad rank works and how that’s factored
in. And then one problem that you solve it and
it leads you to the next one. So the next one was, okay, my ads are getting
impressions, they’re getting seen but nobody’s clicking on my ads. What’s going on here? So then that leads you to learn things about,
well how do you get people to click on your ads? Oh, you’ve got to make sure you write compelling
ad copies. So how do you write ad copy? And then you solve that problem and oh, there’s
these things called ad extensions that make your ads bigger and provide the user with
more information. So then you learn about ad extensions and
then one problem you solve, and the you next solve the next problem, you solve the next
problem, you solve the next problem. And before you know it, you are killing the
game, and just making some great campaigns. And it never stops, you’re always solving
problems as you go, so that’s the last tip I would give a beginner is to dive in. Yes, do your research. Yes, study, but I would say go ahead in first,
right? And then, you know, figure it out on the way. And that’s really the biggest thing I would
tell you, and the other thing as well, when it comes to just getting started, if you don’t
have the luxury of your own business that you can create your own Google ads campaigns. If I didn’t have that, what I would do is
I would just reach out to local businesses and offer to work for free. There is nothing wrong with that if you’re
just getting started and be fully transparent with them, just say, “Hey, look, I just started
learning about Google ads, and I just took this course, and I learned all this great
information, and I would love to apply this to your business, but to be quite honest with
you, this is my first time doing this. So if you’re comfortable with that, you know,
it’d be free of charge. But I will be here every step of the way,
and I guarantee you that I will make it work.” So you can get started, and you get experience,
and you can start building case studies and testimonials and all that good stuff. But honestly, I remember like it was yesterday,
you know, so I can really resonate with that on, you know, you’re just starting out, and
it’s so overwhelming, especially with the world of the internet we live in and paid
advertising would be so confusing, and so complex. But honestly, getting a task list, scheduling
routine maintenance and diving in and learning as you go is the best tips I can give you
that I think of, that I can think of right now. And then the other thing too that kind of
just popped in my head right now is focus on the fundamentals always. And when it comes to paid advertising and
paid search, something that I really want to emphasize to you is, at the end of the
day, all we’re doing is we’re getting the right message to the right person at the right
time. That’s it. So whether we do that with Google ads, or
we do that with Facebook ads, those different platforms are just tools. So don’t get so caught up in the tool itself
that you don’t understand the big picture on what’s going on. So learn things like psychology and marketing
psychology and the different stages of the buying process and how people go from not
knowing who you are, to having familiarity with you, to making a decision. So really understand the psychology of what’s
going on so that way you can transcend just the platform you’re in. I remember early on cause I just started with
Google ads, that was the first platform I did. I was so focused on Google ads, and I didn’t
really understand why I was offering a free consultation and why a free consultation would
work versus when I would go to something like Facebook and offer a free consultation, it
just fell on its face, and it would never work. And the reason why it doesn’t work is because
the luxury of search engines is you’re bidding on keywords where people already have that
desire. They already want to see a doctor or see a
plumber or whatever it might be, so that way that in that case a free consultation is a
great offer because they already have that intent and that desire. So you’re meeting them with where they’re
at. First, if you go to like social media for
example, they might be interested in let’s say plumbing for you know, but it doesn’t
mean they have that desire, and they’re ready to take that step. So on social media you’re probably going to
have to offer them something less threatening and then kind of transition them from that
point. So I hope that makes sense. But really those are the tips I would give
a beginner. And what I would tell my younger self is again,
number one, get a task list. Number two, make sure you schedule routine
maintenance, and some sort of calendar system and hold yourself accountable and actually
do it. Routine management is the key. And then the third one was to just dive in
and get in there and really get your hands on experience. And as you encounter problems, you know, look
up solutions. So don’t just learn to learn, learn to apply,
apply the information you’re receiving, and that way you’ll move forward faster. So that’s going to be it for this video. I hope you got some value from this. If you did, feel free to like the video, that
really helps me out so more people can see this kind of information. It really helps with the algorithm on YouTube,
so my view gets ranked higher. So I would really appreciate that if you got
some value from this, and if you like content like this on Google ads, on paper click advertising,
feel free to subscribe to the channel as well, I create content every week. I’ll see you next time. Have a great day, take care.

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