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Google Ads Responsive Display Ads

Google Ads Responsive Display Ads

Hello, if you would like to run your Google
Ads very easily across the Google Display Network without having to create different
sizes of ads, then you need to start using Google Responsive Ads. Hello, I’m Uzair and thanks for joining in.
In this video I’m going to show you how to create a Google Ads Responsive Ads. Now, why
would you want to create a responsive ad? The problem with creating ads for the Google
Display Network is that you need to have multiple or different sizes of ads with the responsive
ads, all you do is upload all your images, your logo, your headings, descriptions, and
Google will mix and match the various headlines, images, logo, etc. And fit and create an ad
which fits the ad size on a webpage. So you don’t need to create multiple sizes or different
sizes of ads. All you need to do is upload all your content on AdWords (Ads) and that’s
about it. So let me show you how we can do that very quickly and easily. So you need
to go to your campaigns, create a new campaign, and you need to choose the display. I’m just
going to create a campaign without a goal, standard display campaign put in your website
address. I’m just gonna call it responsive ad campaign and, you just skip all these bits
and then we go down to the create your ads. So when you create new ad, you get over here,
Responsive Display Ad, click on that. So now you have your final URL, which is fine.
Then you need to add your images and logos, so we click on them. It will either scan or
your website or your landing page and give you some images over here or you can upload,
and you upload it from there. Now what you need to do is to make sure that you upload
these sizes. So what you do is you upload an image, with just 1200×628, and a square
one which is 1200×1200. So that could be the image. And then your logo needs to be 1,200×300.
Or if you have got another version which is 1200×1200. And this is where a lot of people
get confused or which size do I need to upload, upload all four, because Google is going to
mix and match whichever size of image fits on that ad, and is going to use that one. So upload all four of them, right? I’m going
to cancel that. And then from here it is fairly straightforward, just like you would create
a normal text ad. So now we have got here headlines you can add up to five headlines,
so obviously make five different headlines. And what these responsive ads will do, is
it’s going to mix one headline, one with a long headline and a description and so on
and see which combination of these ads converts the most or the best and then it’s going to
try and optimize it and make your ads more clickable and get you more conversions. So,
up to five headlines. You can enter same 30 characters each. Then we have a long headline
which 90 characters. Now I’m not sure why they call this headline long headline instead
of description. But I guess on the bigger ads this one, this long headline is going
to be used instead of the normal headline and then you’ve got the descriptions, which
again you can add up to five as it shows over here, so all you want to do is to create variations
of five different descriptions. One long headline and five headlines. You’ve
got two images and two logos. Once you’ve done that, you put in your business name and
you add to ad group and then you’ll see over here how your headline will look, your description
or your image and your business name, and you can see the different ads which are in
the preview mode over here and here’s how the different sizes which Google will create
using all the content and images which you have uploaded in this ad. So it’s a great
way of just putting them up all in one go and leave it to Google to decide which one
or which headline or the best description line, which image is performing the best.
So then you’ve got your key ad formats there, image ad formats, you can see from here text
ads so you can see how they look, native ad formats, etc. So this is how easy it is to
create your responsive as I would always recommend that you test it and try it out and see how
are these ads perform. So that’s it for this video. I hope you enjoyed it and I look forward
to seeing you in the next one. If you like videos like this one, then please do comment
in the comment box below and put down what you would like me to create videos on and
I’ll do my best to create a video on that topic for you.

10 thoughts on “Google Ads Responsive Display Ads

  1. how to create a search campaign with subtypes (all features) enabled in new google ads platform please reply

  2. Thanks for the great video 🙂 I have got few questions:

    1. we need to promote our youtube channel, can we put our YT channel link as our website?
    2. We only be focused to the YT audience, so can we select 'only youtube' as our adverting platform ??

  3. Hello, I have a question. Could you please help about Dynamic remarketing with using Responsive Display Ads? I just search on Google but, I don't understand.It says " If you add a feed to your campaign, your ads will show in both dynamic and STATIC formats" ?? and other question is, if I add feed to campaign than I need to add 1 million responsive ad to campaign?

  4. Thank you so much for sharing this videos. All of your videos are really helpful and easy to understand.

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