This week we are going to talk about why Google
ads and the difference between search, display, and video campaigns. What’s up Fish Fans! My name is Marcus.
You’re watching Marketing Madness, the Blue Fish vlog! Last week we talked about the difference between
Facebook ads and Google ads. This week we are going to talk about the difference between
Search Campaigns, Display Campaigns, and Video Campaigns. This is important as it is really
easy to spend a lot of unnecessary money with Google if you are not diligent about where
you are placing the ads for your business. Search campaigns are what you normally think
of when you think of advertising with Google. Someone goes to Google.com and types in some
words and clicks search and results appear with Ads at the top of the page. Those ads
that appear when searching on Google are part of a Search Campaign. Display Ads are ads that appear on other websites.
Say that your sister Sally has a blog where she talks about her pet fish. She can go to
Google and get a snippet of code that will allow Google to inject ads into her website.
She gets paid based on impressions. So for every visitor to the page those ads appear
on she may get a penny. Those ads are part of Google’s Display Network. Video Ads are also exactly what you would
think. They are ads placed on Youtube. So when you go to Youtube and try and watch a
video but an ad appears and you have to wait for it to end before you can watch the content?
Yea. That. They can be kind of annoying but the truth is that if they are done well then
they can really engage with your audience. So now you understand the difference and can
make a more educated decision about where to place your ad spend money. In a couple
of weeks, we’ll have to talk about retargeting, as that is a great way to really saturate
the internet with your ads for someone that has shown an interest in your product. Well, that’s a wrap for this week! I want
to thank you for checking in. Make sure to hit that like button. And if you have any
questions or comments leave them down below. If you want to talk about how Blue Fish can
help you grow your business just send us a message and we’ll get the conversation started!