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Media and Communications

Gk Elite Case Study – Conversion Tracking Using Google Adwords

Gk Elite Case Study – Conversion Tracking Using Google Adwords

Hi, Justin Miller here. Search marketing manager here at DaBrian Marketing Group. I want to talk to you about a case study that we recently did for one of our clients. It highlights the importance of making sure that you’re tracking conversions, transactions and measuring your ROAS or return on ad spend for all of your pay-per-click. Specifically those doing eCommerce. In the case study, our client was tracking conversions, however, their conversions didn’t align with their transactions or their online sales. So what we did is adjusted their conversions, made sure it was measuring their transactions so that we could properly measure their return on ad spend and then ultimately optimize their keywords and their ad copies to increase sales and increase their margins and ultimately that return on ad spend. If you want to know more, click on the link below for the case study that we did or if you have any further questions, feel free to contact us at DaBrian Marketing Group. Thanks. Have a good day.

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