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Getting Started with AdWords and Firebase – Firecasts

Getting Started with AdWords and Firebase – Firecasts


FONTAINE FOXWORTH: Hey,
everybody, Fontaine here from the Firebase team. Welcome to another
episode of Firecasts. On today’s episode,
I’m going to show you how to track your AdWords
app campaigns with Firebase. We know tracking campaigns
can sometimes be a headache, so we made it so that
you can now track it with just a few clicks. You’ll be up and running
with conversion tracking in just a few minutes. So, let’s get started. In order to enable
conversion tracking with AdWords using
Firebase Analytics, the first step is to
verify the SDK has been implemented correctly. Now, I know that for this
app, Transworld Endless Skater on iOS, it is
implemented correctly because I’m seeing a lot of rich
data in the dashboard already. Now, when it comes to conversion
tracking or any attribution in general, a lot of that is
driven from the attribution tab itself. By default, Firebase marks
first open an in-app purchase as conversions for
you automatically. First open, you could think
of this like an install. And since I’m going to be
running an install campaign to drive downloads,
that metric is what I’ll be paying attention to. At this point, I decide I want
to run and track an AdWords app campaign. Because AdWords is
a Google product, Firebase has a specific
integration with it to make tracking as
smooth as possible. The first step to
enable that integration is to link my Firebase
project to my AdWords account. I can do that by coming
into project settings. First, click on
the Settings icon. Then select Project Settings. Available here in the top
bar is account linking. When I click on
Account Linking, I can see several different
products across Google that I can link to. Since I’m managing
my AdWords linking, I’m going to select that. Now, you can see
that I already have one AdWords account linked. But I’ll be adding
another one that drives different campaigns. I click on Link
Account, and I see a list of the accounts
I have admin access to. I’ll click on the specific
account I’m looking to link. There’s also a
checkbox that allows me to make the
audiences I’ve created in Firebase automatically
available in AdWords for remarketing. I’m going to go ahead and
leave that one on since I do want my audience as
available in AdWords. I click Link to AdWords. One thing to note is that
in order to link accounts, you need to have admin access
on the desired AdWords account, and you need to be an owner
of the project in Firebase. Now, the first half of
this setup is complete. The second half is actually
importing your conversions into AdWords. You can see here
that I’m in AdWords, and I’m in that account that
I just linked to Firebase. In order to import my
conversions into AdWords, I come to tools and
I select conversions. Here I can see a list of
the conversions I already have in the account. But if I come to the navigation
on the left and click Firebase, I can see a list of the
different conversions available to me that have been
created in draft by Firebase. At this point, I
can decide which ones I actually want to import. So, you can see here
first open for my iOS app with this app store ID. That’s the one I’m going
to be focusing on for now. This is what I will use to drive
installs for a particular app. You can also see a handful
of other types of conversions that I could be importing. I select First Open
and I click Import. I can see this confirmation
message telling me exactly what just happened. At this point, you can see
my iOS first open conversion that has been imported
from Firebase. Now, it says no
recent conversions. That’s correct. What this is showing me is that
it was appropriately imported, and now it’s time for
me to go run campaigns so it can start tracking them. Now it’s several days later,
and I’ve run my campaign. I can see conversions
registered in AdWords that have been
captured by Firebase. Finally, when I come
back into Firebase, I can click on the
First Open Report and see the performance of
different channels, not just the Google campaigns. Scrolling down to see
the table at the bottom, I can see side-by-side
different channels I’ve been acquiring users from. And, of course, I can see the
actual Google campaign here, how many first
opens it brought me, how many purchase conversions,
as well as the revenue and lifetime value. There you go. You’ve set up conversion
tracking in AdWords all in a couple of minutes. Now, you’re ready to
go run some campaigns. That’s it for this Firecasts,
but please leave your questions in the comments below, or reach
out on Twitter and Google+ with the hashtag ask Firebase. We’ll be dropping a new
Firecasts every few days, so don’t forget to hit
that subscribe button and stay up to date. I’m Fontaine, and
thanks for watching.

9 thoughts on “Getting Started with AdWords and Firebase – Firecasts

  1. Are there any plans to make AdWords accessible in mobile web apps? it would be great to have polymer elements that make it easy to embed ads and do conversion tracking.

  2. How long will conversion actions take to show in Google Adwords after integrating the SDK for mobile apps? We are still not seeing conversions 12 days after integration.

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