So you’ve launched your campaign and
started tracking conversions. What’s next? To start hitting your goals you’ll need to know how well you’re doing, namely the number of shiny tulips you’re selling. In this video we’ll show you how to review your performance in Google Ads. This is the Overview page. It’s the first place you land after logging into Google Ads. See the line chart and the cards below it? They show you important details on how your campaigns are doing. For example, your campaigns that drove the most flower sales, or which days of the week people click on your search ads. The fastest way to spot trends and see how you’re doing is with the line chart. Let’s walk through how to use it. You start by customizing the chart to
focus on your most important metrics. This makes it easier for you to see performance changes right away. You can start by focusing on conversions and cost per conversion. Another good metric to include is conversion rate, which tells you the average number of conversions per click. Then pick a date range to look at. Make sure you pick a range long enough for you to spot a trend. Let’s look at the last few months. Now your line chart will update based on
the key metrics and date range you choose. As you review your data be aware
of things that can impact performance: things like holidays, sales, or even
changes you make to your account. If you sell flowers you’ll probably see a big
bump in sales on Mother’s Day. A quick way to find out the most interesting insights are the cards below the line chart. They show you patterns in your data that you might have missed. Let’s take a look at this card. It says your tulips campaign drove 20% fewer clicks today compared to the past few Monday’s. Based on this insight, you might decide to change your bids or budget. And that’s it! You know how to check your performance in Google Ads. You’re a lean, mean analyzing machine. Remember: looking at the data is only part of the work. You also need to take action.