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Get Fact Up Episode 2: Online Advertising Continued

Get Fact Up Episode 2: Online Advertising Continued

Hi, my name’s Chris Hogan, founder and CEO of MeMedia. Let’s Get Fact Up. Last week, we covered
the three big players in online advertising. Today we’re going to cover
Instagram, Linkedin, and Twitter. All three of these channels are available for you to do online advertising. Listen in today to find out which channel might be the most valuable for you to target your ideal client. In the past two years,
there’s been huge growth in image-based social networks. So it’s not surprising that Instagram is doing particularly
well, with over 400 million active users globally. A Business Insider survey
said that Instagram is the most used social media
for teens at the moment. Of these, around 80% are
from well-to-do families. So if you have a product
that might appeal to youths, then it might be time to get on Instagram. In 2013, shortly after
Facebook took over Instagram, they introduced advertising
to people’s feeds. There has been some
negative backlash; however, if your ad is targeted correctly, then there shouldn’t be too much bother. The ads aren’t that disruptive, they don’t cloud the space too much, and if you design those images to look just like an Instagram
photo, then that would be just as appealing as any other post. Of course we would encourage
everybody to get on Instagram and understand how this platform works. However, if you really
want to give your brand a big boost in Instagram, then advertising might be right for you. And you don’t need an account to do it. Sponsored posts can be
created on Instagram through Facebook, so Facebook’s
actually making it easier for you to manage advertising
both on Facebook and Instagram through one platform. If you want a step-by-step guide
on how to set up these ads, you can visit the links in this blog. Now let’s move on to Linkedin. Linkedin has been around for 13 years. Are you on it? And yet they only launched
their sponsored updates less than two years ago. We at MeMedia have been using Linkedin to sponsor several
updates, testing the space and analysing whether
or not it can perform as we would like it to. However, it seems that Linkedin are still streamlining this advertising platform, and we’re yet to see quality
performance from this platform like we do on Facebook and Twitter. In November last year, we
asked Linkedin for some help. Yet we did it on Twitter. They got back to us, though,
and were happy to help us out. One of the problematic features
of Linkedin advertising is that we’re unable to
save our target audiences. So you have to go and
create them each time. Linkedin, we hope you’re listening. Please allow us to save. With that said, Linkedin
is still a great place for you to connect with your peers and your professional network. Linkedin offers other ways
for you to share your updates like publishing articles. They appear in your personal
profile, and can be a great way for you to improve your
authority on certain subjects. We encourage that type of activity first, over doing any type of advertising. We look forward to Linkedin improving their advertising platform,
because it gives you the ability to target companies, titles, geographics. If you want to learn more about setting up sponsored updates on Linkedin, please check out the links in this blog. Now let’s get on to Twitter. (bird chirping) Twitter is continuously making updates, and making it easier for brands
to engage a new audience. Twitter currently offers
advertising in the form of promoted tweets, video ads,
and third party app ads, like Words with Friends. A whopping 53% of Tweeters
said they found out about new brands from Twitter’s online ads. This means that they are just as effective as TV and radio advertising. Two weeks ago, Twitter
launched a new feature called “Moments,” a
feature showing a snapshot of the biggest stories
happening on Twitter right now. And according to Twitter’s
blog, they are looking to monetize this feature very soon. Twitter has also created
Vine and Periscope, which are social video platforms. Both got a lot of early
attention from big brands and celebrities early on. But they’re not currently
offering an ad platform service. Thanks for joining us for
Episode Two of Get Fact Up. To get even more Fact Up, please follow us on our Facebook, YouTube,
Linkedin, Twitter, or subscribe to our
newsletter from our website. Nailed it.

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