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Media and Communications

FTC fines Google for YouTube ads aimed at kids

FTC fines Google for YouTube ads aimed at kids


*MIK*) THE FEDERAL TRADE COMMISSION SAYS GOOGLE HAS AGREED TO PAY A RECORD 170- MILLION- DOLLARS FOR VIOLATING FEDERAL LAWS AGAINST TRACKING AND SELLING ONLINE ADS TARGETED TO CHILDREN ON YOUTUBE. IT’S THE LARGEST- EVER PENALTY UNDER THE CHILDREN’S ONLINE PRIVACY PROTECTION ACT. RAQUEL MARTIN REPORTS.. THE SETTLEMENT COULD HAVE A WIDE RANGING IMPACT ON PRODUCERS OF CHILDREN’S PROGRAMMING AND ONLINE ADVERTISERS. JOSEPH SIMONS: FTC CHAIRMAN “THIS CASE SENDS STRONG MESSAGES TO THIRD PARTIES LIKE YOUTUBE, CHANNEL OWNERS AND THE BUSINESS COMMUNITY AS A WHOLE” YOU TUBE HAS AGREED TO PAY A 170-MILLION DOLLAR FINE TO SETTLE CHARGES BY FEDERAL TRADE COMMISSION THAT THE TECH GIANT AND ITS PARENT COMPANY GOOGLE ILLEGALLY COLLECTED KIDS ONLINE DATA FOR PROFIT.YOUTUBE CAN NOT PRETEND THAT IT’S NOT AWARE OF THE CONTENT ON IT’S PLATFORM AND HOPE TO ESCAPE LIABILITY” THE FTC SAYS FOR YEARS- YOUTUBE IGNORED CHILD PRIVACY LAWS BY AND SOLD DATA TO COMPANIES THAT TARGETED ADS TO KIDS.THE FTC CHAIRMAN SAYS THE 170 MILLION DOLLAR FINE IS ABOUT EQUAL TO THE PROFIT GENERATED FROM AD AIMED AT KIDS. BUT CRITICS SAY THE FINE AND ADDED REGULATIONS ARE SIMPLY A SLAP ON THE WRIST TO YOUTUBE,…“IT’S A PARKING TICKET NOT A PUNSHIMENT” ED MIERZWINSKIS IS WITH U.S. PUBLIC INTEREST RESEARCH GROUP…ONE OF NEARLY A DOZEN GROUPS WHO FLAGGED YOUTUBE’S VIOLATION EARLIER THIS YEAR.“I THINK IT SENDS A MESSAGE THAT IF YOU’RE A BIG POWERFUL COMPANY THE FTC HAS YOUR BACK” DEMOCRAT SENATOR ED MARKEY OF MASSACHUSETTES AN ADVOCATE FOR STRONGER CHILD PRIVACY LAWS AGREES… THIS SETTLEMENT MAKES CLEAR THAT THIS FTC STANDS FOR ‘FORGETTING TEENS AND CHILDREN’. BUT CARL SZABO… IS WITH NET CHOICE… WHICH REPRESENTS ONLINE PLATFORMS LIKE YOUTUBE…“THE IDEA OF FINES IS NOT TO COMPLETELY DESTROY A COMPANY” HE SAYS HIS REAL CONCERN ARE NEW RULES THAT WILL REQUIRE YOUTUBE TO GET PARENTAL CONSENT FOR ALL CHILDRENS’ CONTENT – SOMETHING HE SAYS WILL HURT AD SALES AND

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