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Facebook blocks ad-blockers and allows users to control ads display by ad preferences settings

Facebook blocks ad-blockers and allows users to control ads display by ad preferences settings


Facebook has announced that it will be making
it tough for the ad-blocking software to distinguish between a status update and a sponsored ad
on the desktop version of the social network. And, Facebook users can visit their Ad Preferences
settings to block ads from particular businesses. Users for the Ad-blocking softwares are getting
increased steadily. Because of the advertisements, the publishers
are able to provide their content for free So, the internet is getting lot of free content
that will be useful for the users . But the fast growth of the adblockers is going to
destroy this system. Some ad blocking companies accept money in
exchange for showing ads that they previously blocked — a practice that is at best confusing
to people and that reduces the funding needed to support the journalism and other free services
that we enjoy on the web. So, facebook is joining the advertising industry’s
fight against ad-blocking software. Rather than paying ad blocking companies to
unblock the ads, Facebook has decided to give control to the users about deciding which
ads to show by making ad preferences settings.

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