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Facebook Advertising in 2018 – Getting Started

Facebook Advertising in 2018 – Getting Started


Hey all you beautiful people and welcome
to ASKyH! My name is Adi and I will be your hostess for the next two minutes.
Today we’re going to be talking about the always exciting, never boring
Facebook advertising! Now let’s get to it. With over two billion users Facebook has
a large engaged user base that spends a ridiculous amount of time there every
single day of every month. Within this massive pool of people are your future
customers. Many of them visit Facebook every day and you need to connect with them.
Facebook ads will help you reach the target audience. It is much more targeted
than you might realize. You can reach people based on location, age, gender,
interests and more, with regular updates on how well your ads are performing. If you want to understand what ad will perform better, Facebook’s CMS offers you a variety of tools that will help you accomplish this. Power Editor recently
allows advertisers to split test ads to different custom audiences, locations and
age segments all within one campaign. Another tool advertisers can use is
Facebook Insights. Here you can analyze a goldmine of data about your page, your
audience and your customers. With this kind of data, you’re able to see the
performance of your organic posts versus your paid posts. Now, how are we gonna
create an amazing, mind-blowing campaign? First things first – let’s choose our
objectives. Do you want your users to purchase at your eCommerce store or do
you want them to install your app? Do you want to drive more traffic to your
website or do you want to register a lead form? Do you want to know how many
dolphins are in the ocean at this current moment? Well, I do too – but you
may want to Google that. In order to give life to your campaign, we’ve got to put a little meat on its bones. We can do that by adding the budget, choosing the target
audience, the bidding, the objective goal and much much more. Creating the ad is one of the more exciting parts of the campaign, from the headline text down to the image or video display. Dress it up by making your ads colorful,
adding the most important message, and make sure it stands out from the rest of
the newsfeed. That’s basically Facebook advertising in a nutshell. If you want to
learn more, check out our blogs in the link over here, or feel free to drop us
questions in the comments below and we’ll answer them next time. Don’t forget
to Like and Subscribe to our Channel. Once again, I’m Adi and we’ll see you
next time on ASKyH!

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