Yuma 4×4

Media and Communications

Facebook Advertising for Credit Unions – $5.75 Per Loan Application

Facebook Advertising for Credit Unions – $5.75 Per Loan Application


In this video I’m
gonna show you how I generated 49 home loan applications
for a credit union client at $5.75 with FaceBook advertising. (upbeat music) As you can see here we’re
looking at a 60 day window from April 6th to June 6th. And in that 60 day window
I spent $5,672.94 with this particular FaceBook campaign
and with that I was able to generate 78 home loan
applications at $72.73 per application with those 78
home loan applications. However there’s one particular
ad creative that was strategically placed within
the buyer journey and that particular ad creative is
responsible for generating 49 home loan applications
at $5.75 per home loan application. And the way that FaceBook
is able to attribute these conversions to these
particular ads is that I have a tracking code that is at
the end of the application process and FaceBook is then
able to know that somebody clicked on this particular
ad and consequently ended up at the last step of the
application process. So that’s how FaceBook works
behind the scenes and like I said, this particular ad
creative is responsible for 49 home loan applications
at $5.75 per application. If you’d like to know more
information about how this is possible and some of
the strategies that I’m leveraging for my credit
union clients then somewhere in this video or in the
description you’ll find a link that will allow you to be
able to enter your name and email that way I can send
you more information about what I’m up to and how
this could possibly be an option for you if you’re
looking to leverage digital paid advertising for your credit union.

Leave comment

Your email address will not be published. Required fields are marked with *.