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Facebook Ads Tutorial – Learn How to Use Facebook Ads

Facebook Ads Tutorial – Learn How to Use Facebook Ads


Facebook Ads Tutorial – Learn How to Use Facebook Ads Hey there, I’m Nicole! In this video
you’ll learn how to launch a first Facebook Ads campaign from researching
your audience to setting up your campaign you’ll learn the strategies at
the experts use to create winning campaigns. This tutorial will teach you
how to choose the right targeting method prepare targeting lists and create your
first Facebook Ads campaign. Before we start setting up your first campaign we
have to do a bit of research about your target audience. What does your audience
like? Where do they usually spend their time? Next we’ll show you how to reach
out to these people. This final part is crucial for your future successful
Facebook ads. There are three crucial methods to target people on Facebook:
interest based audience, look-alike audience and custom audience. This
tutorial will focus solely on interest based audiences while look-alike in
custom audiences require a lot of traffic and expertise, interest based
audiences are the most basic and most important place to start Facebook
advertising. Interest based targeting does exactly what you would expect: finds
and targets an audience based on the people, places, subjects and things that
they admire. The first step to interest based targeting is to understand your
audience. Step 1: research your audience. These seven questions will help you do
just that. Who are the authority for your thought leaders your big brand in your
niche? what books magazines newspapers does your ideal customer read? what event do
they attend? what websites do they frequent? where do they live? what tools
do they use? what’s completely unique about this group? Check out Mollie
Pittman from digitalmarketer.com for more information on these seven
questions. While the answers to these questions are necessarily complex, the
research to arrive at these answers can take a lot of time. For this task you can
use Google search, Amazon search and Facebook audience insights.
Don’t forget about websites such as Quora.com. You can easily get answered
there from people who are really interested in a given niche. For example,
I will use only google search to show you how to make all the lists you need.
Let’s say we’re selling fishing equipment: don’t forget that Facebook
doesn’t allow you to target any page you want so you need to make numerous lists
of the same topic because many of those interest will be
crossed out. The list of interest will look like the following. Who are the
authority figures thought leaders or big brands in your niche? In this case it is
very easy to find a list of the best fishermen all over the world. Just type in
fishermen ranking and you’ll find all the results that you need This is the list that I made: Ray Scott
Angler, Jacob Wheeler, Mark Rose, Greg Hackney, Andy Morgan, Ott DeFoe, Jordan Lee, Randall Tharp, Kevin Van Dam and Jimmy Houston.
Which books, magazines, newspapers does your ideal customer read? In the
following example you can see a list of magazines about fishing. There are more
magazines about fishing that will end up on your target list. Just be thoughtful
and selective Also try using amazon.com to find
books about fishing most of the books won’t appear in the detailed targeting
box but you can also try targeting authors of very popular books This is the list that I’ve made: Field &
Stream, Outdoor Life, Bassmaster, Florida Ssportsman, Sport Fishing, Saltwater
Sportsman, In-Fishermen, Marlin, Fly Fishermen and Florida Sport Fishing What events does my target audience attend?
this is very important because only a real fishing enthusiast will go to these
fishing tournaments and will follow all the news about the subject This is the list that I made: Pompano Beach
Fishing Rodeo, Opening Day of Trout Season, Big Rock Blue Marlin Tournament,
Yamaha Contender Miami Bill Fish Tournament, Big Bass Tour, Lake Havasu
City Striper Derby, Pompano Beach Fishing Rodeo and Lake Champlain International
Fishing Derby. Which websites does this target audience frequent? A quick Google
search will provide the top web sites for your audience, however keep in mind
that this is only a list of websites of fishing associations or fishing resorts.
People also read blogs about fishing. Those bloggers have really specific
audiences which are really interested in specific fishing related topics. This is
the list that I made: bassproshops.com, midwesttackleshop.com, tackleexpress.com, theessentialfly.com, avidcarp.com, tackledirect.com, Midcurrent, BD
outdoors, World Fishing Network, Wire2Fish. Next you’ll want to look at where
does this audience live. The geographical location of your potential customers
usually depends on a market you want to sell in. It’s rare to feature a product
that can only be used in a specific location. What tools do they use? In terms
of our fishing example let’s think about all the equipment that’s needed to start
up in this sport so it could be branded online stores that sell fishing rods,
reels, bets and more This is the list I made: G. Loomis Rods,
St. Croix Rods, Lamiglas, Fenwick, Shimano fishing, Daiwa, Eagle Claw,
Rapala, Pen Fishing, Berkley fishing Next you want to know what’s completely
unique about this group. Often people new to Facebook ads forget to ask this
question Basically the question helps you
discover and unique or unexpected traits about your audience. This question is not
as straightforward as others and will require a bit more creative research.
After you’ve done a bit of research about your audience and created your
targeting list, you can log into your Facebook account and start creating your
first advertising campaign. Step 2 set up your first campaign. When creating
your ad you have three options to choose from: boost your posts, ads manager
and power editor. Boost your post is the easiest way to create an ad but it has the
fewest options in terms of targeting so you should probably avoid it. Power
editor is the most advanced way to create an ad but the message is often
too complex for first-time advertisers. in this tutorial we’ll use ads manager
to create our first ad. Choose your ads objective. First off you have to choose
an objective of your campaign. I suggest you choose the most relevant objective
from the list: if you want to get some traffic to your store use traffic
objectives so you get the cheapest clicks to your website. If you want
conversions you have to choose conversions objective just keep in mind
that your Facebook pixel should be installed for the objective. Pro tip: you
need to get 20 to 25 conversions to any given conversion event otherwise
Facebook won’t be able to optimize your ads correctly. Facebook does a lot of
automatic optimization so you have to clearly define your campaign’s objective.
Let’s select a conversions objective. In this step all you have to do is name
your campaign and then click continue. Next choose conversion event: the problem
here as I mentioned above is that Facebook needs 20 to 25 conversions per
day no matter what conversion event you choose so if you’re choosing purchase
event and you don’t get 20 to 25 purchases per day Facebook won’t be able
to fully optimize that campaign that’s why you need to boost your conversion
event. I suggest that you first choose view content as an event after a while
take a look at how many Add to Cart events and purchases you get per day and
edit your campaign accordingly. The next step is the most important step this is
the part where you get to define the audience, budget and bidding. First of all
you have to choose which market you want to advertise, also you’ll need to pick
the age range and language in the beginning it’s best to not be too
specific about an age or a gender. You can refine your ad targeting by these
demographics as you gain traffic and learn more about your audience. Never
assume anything before starting your advertising campaign only choose
settings based on research that you’ve performed earlier. An audience size of
roughly 250,000 works well. The number is not too broad it’s also not too narrow.
It’s important to have a big enough audience in order for Facebook to
correctly optimize the results. In general cold traffic audiences should
range from a hundred thousand to five hundred thousand people, eventually
you’ll want to test out a combination of interests in order to identify a more
specific and niche audience. To do this just click narrow audience under
detailed targeting list and add more interest there. The main mistake people
make is leaving automatic placements selected by default.
This action enables Facebook to run ads on every single placement it can, however
the placements you need depend on the product you’re selling. I usually advise
that people avoid the audience network placement: Facebook is working on
improving this placement but since the features still in their development
phase you don’t have any control over it aside from some basic exclusion features.
Messenger placement is a very specialized feature which is only
suitable for engagement or retargeting users; for this reason it
to make sense to use it with your first facebook ads campaign. The same goes for
instant articles: you need to prepare specific content for this feature.The
best way is to start with mobile and desktop newsfeed.
If you eventually experience positive results from your campaign you can scale
the use of the feature through other placements. Let’s look at budget and
schedule: the next steps are to define how much you would like to spend on your
ad and to define if you want your ad to run continuously or via schedule
Facebook. Advertising has become even more expensive gone are the days when a
10 dollar ad budget would be enough to reach your goals. Nowadays you need to
invest more at the start of your Facebook ad campaigns in order to
experiment with different audiences and to understand what kind of people are
really interested in your product. You can also employ various bidding
techniques: it works best to choose optimization for conversions, if your
objective is conversions, and automatic bidding. Change your conversion window
from 7 days to 28 days click or a 1-day view; this
will allow Facebook to make the most out of your data after a while you can look
at how your audience is converting and you can adjust the conversion window.
Design your ad there are two ways you can create an ad: from scratch or by
duplicating a post you’ve already created and used. When creating a new ad you can choose
from five formats: in the very beginning I suggest that you use a single image ad
and simply create a few ads with different images for the same product.
This way you get the best idea concerning what works and what doesn’t
work for your target audience. Also, this format lets you land people to the most
preferable page on your store or product if you want to push harder.
A carousel ad gives you an option to use five different images in one ad: this
option is really handy when you want to show that you have a variety of products
in your store or determine which product best suits your target audience.
Facebook recommends that your images are 1200 by 628 pixels. Also keep in mind the
20% text rule you can read more about it on bit.ly/imagerule. Upload images
that you’ve taken yourself or choose a free stock photo. I also suggest that you
try a free tool called Canva to create more eye-catching and original ads. You
can register at Canva.com. You can also always hire freelancers to find and edit
images on upwork.com Now let’s get to the fun part you get to
create all those catchy headlines and descriptions use your imagination and
try to research what are the big brands in your niche doing with their Facebook ads?
what kind of images do they use? what kind of text do they use? Also feel free
to experiment with call-to-action buttons. Keep in mind that usually in
mobile newsfeed the call-to-action button covers the description text so if
you have something important to say in the description don’t use the
call-to-action button. In that case you have to include a call to action in your
ad text. Facebook ads are a really powerful way to target your audience
mastering the strategy will take some time. Don’t try to do everything at once:
concentrate on the easiest approaches and then go deeper into audience
research targeting and ad design. So let’s recap:
use Facebook ads to target audiences in three different ways:
interest based targeting, look-alike audiences and custom audiences. Research
your audience using Google to find answers to the seven audience research
questions; don’t forget about the other tool that I mentioned at the beginning of this video. Use ads manager or power editor only on Google Chrome to create
campaigns. Understand the objectives of your campaign; don’t make any assumptions
about your audience demographics before starting your first campaign. Give
Facebook enough data to run your ads properly. Don’t try to do everything
manually it has a ton of inside data, use it. And lastly, be creative try out
different banners and texts: this way you’ll get the best results. Now it’s
your turn to build a drop shipping empire. Use these tools wisely and invest
enough time to master them. If you have any question, feel free to contact Oberlo support. We’re always willing to answer any of your drop shipping
questions!

30 thoughts on “Facebook Ads Tutorial – Learn How to Use Facebook Ads

  1. the 20-25 conversion is for adset or campaign? since one campaign can have many adsets , so all the adset needs to get 20-25 events or only the campaign?

  2. hi im here in australia . how can i target audience from australia and US using this campaign? can i creat 2 campaign? thanks and more freebies to come 🙂

  3. what if you did not reach the 20-25 conversion event in 1 week, does it mean it will start again from scratch the algorithm and it will not optimize on the 2nd week..great vid by the way..thanks

  4. i have a facebook page where i have 20000 likes on it but i just post there funny videos and sometimes i go live there where i have more then 300 viewrs can i use facebook ads to earn money there please help me

  5. This was very insightful and helpful. I took many notes and feel a lot more prepared to start my new campaign. Thank you so much.

  6. Hello Nicole ,
    I have an issue with facebook pixel implemented code or may be in created cataloge , to retarget customer issue is that , when I click on cataloge error occurs " 👉Event
    Missing "addtocart " purchase ,viewcontent " events in in my I'd

    We haven't detected the events addtocart, purchase ,viewcontent coming from your pixel " 👈

    This is the error

    I try to debug, did all but nothing happning.

    Please help

  7. Nice video but the girl talks too fast. Its hard to retain what is said even when she mentions to check out a certain website. Needs to slowdown and articulate her presentation to keep the audience engaged.

  8. Good video but talks way too fast and does not have a good or pleasant speaking voice.. mispronounced a lot of words or places Such as Pompano and St. Croix… also there's the fist campaign thing…

  9. Once my ad is approved, how do I share it as a post on my page? Facebook ad manage has got to be the worst ads UI I have ever used…

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