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Facebook Ads Don’t Work

Facebook Ads Don’t Work


– Hi guys, it’s Ben Heath from Lead Guru, and this video’s gonna be a little bit different to my usual ones. I want to address the people who say Facebook ads or Facebook
advertising doesn’t work. And this is something that I hear, I’m sure someone has said
that to you in the past. And to me, it’s kind
of interesting because I built my entire business
from Facebook advertising, but we’re running many, many
campaigns for our clients that are very profitable, very successful. So it’s obviously not a true statement, but I want to address why people say it, and why I think that they
come to that conclusion and why that’s incorrect. What a lot of people do is they will hear, read a blog post, or hear on a
podcast, something like that, that they should be advertising
their business on Facebook, that Facebook is a fantastic
advertising platform, which it is. So what they’ll do is
they’ll have a quick look at Facebook documentation, work out how to set up a campaign, and they’ll very quickly set up a campaign that basically says come
and buy these products, or come use my services, and
then they’ll boost that post for, let’s say 50 pounds, maybe 20 pounds. It won’t deliver any results, and they will then come to the conclusion that Facebook advertising doesn’t work. But that’s crazy. Facebook advertising,
advertising on Facebook, just like any marketing,
any advertising, is a skill. So I’m gonna put that up there, because I think that’s important. Facebook ads… or Facebook advertising… excuse my bad English… Facebook ads are a skill. Facebook advertising is
a skill, it is a skill, just like any form of advertising. Think back to TV ads, I’m sure there are some TV commercials that were fantastic and
made you want to buy the product or service, and ones that didn’t at all. Now how good that ad is,
and how good the campaign is really determines the
success of it or not. I often equate this to,
let’s say playing tennis. You would never play one
tennis match with a friend, you’ve never played tennis in your life, play one tennis match with a friend, and you think you now understand tennis, you enter the local tournament, you don’t win, you lose every game, and you say, “You know
what, tennis doesn’t work.” That’s crazy, you intuitively understand that you’re going to need to have lessons, and find an instructor, and practise, and become better, and develop that skill, but for some reason with aspects of digital marketing and
Facebook advertising, people don’t do that, they
just give it that one go, oh it didn’t work for me,
therefore it doesn’t work. This is something that does take time, and that’s something not a
lot of people want to hear, they just want to be able to put up an ad and it works straight away. It does take time, so I’m
going to put that up here. To get good at this skill… it takes time, okay? Not a huge amount of time,
and you can massively shorten the time it takes by
watching videos like these, by learning from people
that have been there and done that and
established best practises, and modelling from their campaigns, that really saves an
enormous amount of time. But it still takes some
time to get good at this. But one thing I do want to
emphasise is you can do it. Don’t think that it’s a case of really elite digital
marketers who can make Facebook advertising work for them, that’s not true at all. You absolutely can do it
and it can work for you. But just don’t become
discouraged if the first ad that you put out there
doesn’t work very well. That’s perfectly natural. That’s exactly what I would understand. We’re a digital marketing agency, we run Facebook campaigns all the time. Often when we work with a client, the first iteration of the
campaign won’t work very well. But that’s fine, we know
that that’s going to happen, so we’re ready, and when that does happen, we make some adjustments, and we keep making adjustments
until we get there, until we create a profitable
Facebook advertising campaign. And I will say that
not only can you do it, but persevere with this, because the rewards really,
really are worth it, I promise you the rewards are worth it. So I’m gonna pop that up there. The rewards… are worth it. If you’re creating campaigns, and they’re not quite
working out well yet, keep going, stick with it. Because just think of how many of your potential target market, how people within your
potential target market are on Facebook. It’s going to be probably 90 percent, depending on what your business
may be even 100 percent. People are on Facebook, they
spend hours on there everyday, so that is absolutely a place where your target market are hanging out. Once you can take a bit of time, develop the skill, learn from people like myself, and develop a profitable Facebook
advertising sales funnel, the rewards are so great, because you can then scale that, and generate many, many more customers, many, many more sales
than you thought possible once you got it working. Okay, so just before you go, I want to quickly mention something that will really help you
speed up this process, and get you much quicker to the point where you can be enjoying these rewards, and that’s something
we’ve recently created called our five part Facebook ad template. Now this is something you can
download for free, right now. All you have to do is click on the link in the video description above, and that will take you
through to our website, and you will be able to download it there. This template contains some of the best performing ads we’ve ever created so you can obviously copy from them, you can model from them, that will help speed up this process, and help develop your skills
as a Facebook advertiser. So you can do that, go ahead
and download that right now, and if you enjoy this video, please like, comment, and share. I would really, really
appreciate the share. And I will talk to you soon. Bye bye.

4 thoughts on “Facebook Ads Don’t Work

  1. Awesome video ! Love the content you are making.

    I wonder what is considered good ratio of reach – link click/result and what should i show my clients to impress them with my skills when trying to get a client ?

  2. After posting 2 facebook ads that were not very successful, I'm looking forward to watching more of your videos!  Very clear and concise and easy for a technophobe to follow – thank you.

  3. Awesome video Thanks.

    I am living same problem. My advertising are 1 day spend another day doesn't spend. I didin't understand why do i live this problem?

  4. They just don't know how to use Facebook ads! And a very common mistake is advertising to the wrong people. I realized it after using LeadEnforce.com when decided to target competitors' audience. It gave its results and improved my audience's quality.

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