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Facebook Ads Data – How to Analyze FB ads in 2019 [Scale]

Facebook Ads Data –  How to Analyze FB ads in 2019 [Scale]


what’s going on guys in this video right
here I’m gonna tell you and show you exactly how you can start analyzing your
facebook ads so you can stop guessing and stop having that kind of worry of
you know should I turn this off or should I scale it I get this question
all the time from our clients make sure to go ahead and subscribe and like this
video for more content like this so if you’re frustrated with looking at your
ad data inside of Facebook and not really knowing if you should kill or if
you should scale an ad I’m here to put that to rest if you feel that your ads
could be performing better but for some reason they’re just not and you might
not be 100% confident when an ad is technically a loser verse when it’s a
winner you know it’s kind of difficult to tell
very early on especially when you’re gonna use the tactics that I show you
later to mass upload whether to kill or scale or what to do but once you do
figure out how to run this strategy like we do and how we do it for all our
clients you will be able to scale your facebook ads with an ROI you’ve never
seen before my name is john from ad chil and before I got into Facebook ads and
really automating the the testing process I was the type of guy who is
looking for all of the growth hacks you know I had an e-commerce business an app
business an agency and so on and so on and all I wanted to do is find that
growth hack that would help me grow my business right and a lot of those growth
hacks they worked for a week to two weeks a month maybe but at the end of
the day they didn’t give me sustain growth to my business until I jumped
into Facebook ads but one of the first problems I came across inside of
Facebook ads which was a good problem was I was getting a ton of traffic from
all of my campaigns but I didn’t know which ones to turn off versus which ones
to scale because a lot of them would get clicks most of them would get clicks
they would get Ad to carts they would get calls whatever and whatever my
optimization was at the time you know at business it was for app downloads agency
stuff it was for phone calls ecommerce stuffers for purchases
but all of those conversions were kind of expensive and I always had this
mentality of testing testing testing so just like you maybe you know you might
be in this position as well where you are running ads but you don’t know when
to scale or when to kill now the first thing you want to do is make sure that
you are launching enough ads that you do have this problem if you have this
problem with four or five ads let me tell you right now if you have like four
or five ads going and you’re having this problem
it’s not a good position to be in because you want to have this problem
when you have like 40 or 50 ads going on because if you’re doing that that means
you’re testing everything possible and what I mean is you’re testing the
audience the creative and the offer you’re testing all of these elements in
every single ad that’s how you come up with 40 50 60 different ads as long as
you continue to test then you can start looking at lower level metrics so if if
you’re doing e-commerce for example your your your main objective is get
purchases right if you’re if you have a b2b your main objective is probably to
schedule calls if you’re doing apps it’s probably to get app downloads but in all
those cases those end goals are a little more expensive then if you were to go
and look at lower level metrics such as when somebody lands on your page or when
they click your ad now if you’re using our approach of a CEO audience creative
and offer were you testing a ton of ads every single day you’re gonna end up
spending a lot more money if you don’t start looking at lower level metrics so
what I recommend doing is looking at your best ad campaign where it has the
the most conversions maybe you ran it last week maybe it was last year or
whatever look at it and then scroll all the way back to the cheapest conversion
and look for that conversion and then go look at the cost per click for that
conversion let’s say you had a few conversion
for $20 and you had a couple ad sets for conversions of $10 well you’re obviously
gonna want to look at those $10 conversions now if you use our strategy
of pretty much shotgunning a ton of different ads testing audience creative
and the offer over and over again if you were to wait for that $10 conversion
again it would be very expensive 10 times 50 ads that could get very
expensive very quickly so what I recommend is looking at the lower level
metric you see what that $10 conversion ad look at the cost per click on that
$10 conversion ad if on that $10 conversion ad which is your cheapest has
a 50 cent click while the $20 one has $1 click well I’m gonna write that down and
I’m gonna take note okay I know for a fact that I can get clicks for 50 Cent’s
and if I get clicks for 50 Cent’s that is probably gonna lead to my ultimate
good conversions right so bring bring it back a little bit launch as many ads as
possible testing everything you can once you find that conversion that fits your
business look at the cost per click because that’s gonna be the cheapest and
the cheapest metric to go off of and then use that as your new baseline and
if you use that as your new baseline and you just continue to compete with
yourself then you will be you know you’ll be golden because every single
day when you’re testing new audiences creatives and offers you’re gonna be
competing with yourself at that 50 cent cost per click level and then now you
know within one day of launching your ads if you did like a five dollar ad set
or even a three dollar ad set you can launch a hundred ads and the next day
they’ve all spent two three bucks if they don’t have that 50 cent cost per
click well just turn it off right because you know you’re using this
strategy of testing every audience every creative and every offer you can and you
have new ads coming up every single day that if you see something that has an 80
or $1 click turn it off write anything over that 50 cents because you know you
have more ads coming in behind so these are strategies we use in our company
– absolutely crush it across all verticals and we help our clients do the
same pretty much every client that comes to us we save them at least 30% because
we’re testing so many audiences so many creatives and so many offers and once we
we get that CPC down for a good conversion we know their conversions are
X and we know to get that conversion cost you have to have this CPC well we
just chase that over and over again and let’s see what else we have here
when you do duplicate your ads you want to go ahead and duplicate then switch in
a new audience or a new creative and you want to duplicate that one ad that had
the 50 cent CPC because if I take that 50 cent CPC or that low cost per click
ad and I duplicate and I put in a new audience
voila maybe I get a 40 cent and then that’s your new standard right so you’re
always chasing that lowest CPC and you know a common myth within Facebook ad
marketers is hey you have to let your ads run for two three days to optimize
and I don’t go by that all because if I were to do that and my conversions are
10 20 $30 whatever they may be that’s gonna cost a lot of money and it’s gonna
slow my testing down I won’t be able to launch as many ads because you know if I
have to spend 10 20 30 40 bucks per ad set I can’t do that with hundreds of ads
but if I bring it all the way back to the CPC level then boom I can test
hundreds of ads kill off the losers really quickly within the first couple
bucks and then just work with the 20% that are doing well for me does that
make sense so essentially what we went over today is you want to look at lower
level metrics you don’t want to you know you want to kind of match your your high
level metrics to your lower level match metrics as in you know if you if you
want to twin our conversion then look at what it takes at a CPC level for that
test ten times as many ads as you’re testing now test different audiences
different creatives and different offers use automation software if needed and
just test test and then kill losers 80/20 and
you’ll be you’ll be left with this 20% that are great and then just compete
with yourself every single day every single day you know if you get that CPC
to $0.50 and then next week it’s at 40 cents well now start killing anything
over 40 cents right and just keep competing with yourself and as long as
you do that your business is gonna go like this because you’re gonna have
conversions being sent to your business all day long all night from Facebook and
you’ll be growing like crazy so if you want to absolutely crush Facebook Ads
just like we’re doing for ourselves and all our clients and use the software
that we use go ahead and click the link below grab yourself a free demo of ADD
chill and check it out because it will help you at least save
30% on your CPA and help you crush Facebook ads just like we are with all
our clients and other than that hope you go ahead and join our group below and if
you like this content make sure to go ahead and hit that thumbs up and
subscribe I’ll catch you in the next video bye I want to show you exactly how
you can find the most profitable Facebook as an audiences and five
minutes per day that will provide you a consistent reliably low CPA which will
enable you to scale with an ROI like you’ve never seen before
let’s face it Facebook ads are extremely competitive and the only ones that are
actually crushing it are those that can identify the perfect audience to
advertise to and not just the perfect audience but the perfect creative
whether that’s image or video but also combined with the perfect copy for that
perfect audience so a combination of all three enables them to absolutely crush
Facebook Ads and if you’re not able to do that you’re
not gonna see optimal results so what’s awesome about this is it works for all
Facebook ads whether you’re doing e-commerce apps SAS lead gen coaching
consulting maybe you’re an affiliate whatever you’re running Facebook Ads for
this is gonna help you save ninety five percent of your time and double if not
triple your conversions and don’t worry at the end of this short presentation
I’m going to show you examples proof all that good stuff of all of these niches
so like I said these days in Facebook Ads the
people really crushing it are the ones who have the combination of the perfect
audience the perfect creative and the perfect copy Facebook ads are getting
more and more competitive by the day so if you can’t identify those three things
and combine them your results are not going to be as great as your competitors
and we both know every single day ads are getting more expensive and more
competitive and the prices are not going to go down with the surge of marketers
just flocking the Facebook ads because of the endless amounts of data
it’s just simple supply and demand right more marketers that the ad costs are
gonna go up right so as marketers come in and they want to advertise on
Facebook the prices will continue to go up making it harder for you to acquire
customers clients users purchasers whatever for the price that you want now
how do you find that perfect creative copy and audience so you see results
that you’ve never seen before and it’s simple the same exact way that
anybody who is great at anything does it they put in their 10,000 hours they test
they practice they practice they practice you know Edison we all know
that he failed a thousand times before he created the light bulb but guess what
he made 999 tests tweaking testing and refining his formula before he created
light bulb and we all know Wayne Gretzky you know you miss 100% of the shots you
never take and that’s so true and doesn’t it hold kind of the same for
testing different images or different videos if I test one image or video am I
gonna see as good a results if as if I test 10 or 20 probably not if I test 20
I’m gonna see a couple huge winners I’m gonna see a lot of losers
but I’m gonna take those winners and combine them with other elements and if
I never would have tested those 20 different videos then I would have never
seen those results in Michael Jordan you know one of the best basketball players
ever he said I’ve failed over and over and
over again in my life and that is why I succeed and it’s so true look we all
know that words sell if you test one type of copy but you don’t go on and
test 10 20 30 you’re not gonna find which words really relate to your
audience but if you sit there even if you’re not a good copywriter if you sit
there and you write 10 20 30 different types of copy you launch them to your
ads one of them is gonna stand out maybe two three are gonna stand out
they’re gonna really relate to your audience and you’re gonna keep rolling
with those boom you just doubled your conversions now whatever you think of
Kobe Bryant you have to respect his his sickening work ethic this is just a
little quote he says you wake up at 3:00 you train at 4:00 4:00 to 6:00 come home
eat breakfast relax now you’re back at it and I into 11:00 relax back at it
again from 2:00 to 4:00 now you’re back at it from 7:00 to 9:00 by year five and
six it doesn’t matter what kind of work they do during the summer they will
never ever catch up and that is so true if I am competing with you and every
single day I’m testing 10 20 different look-alike audiences you know i scale
the winners kill the losers every single day I do that and I know that you’re
sitting there testing maybe 5 10 per week or per month what’s gonna happen
I’m gonna find so many audiences I’m gonna crush it right so if you sit down
and you test audience after audience after audience and you just have a sick
work ethic and just do it over and over again you’re gonna find so many
profitable audiences and you combine them with your new creative and your new
copy and you absolutely crush it right that’s how it works if you test more you
find more winners right the more you shoot the more you score right now you
might be asking yourself but how do I test all of these ad combinations every
single day I only have so much time right we have like 956 other things so
doing our business we can’t just sit inside of Facebook ads all day switching
things out making new tests duplicating fiddling with Facebook ads right so let
me introduce ad show to you ad show is an ad crushing machine that will find
highly profitable Facebook ads and audiences in five minutes per day so you
can get reliably low CPAs without wasting your time Achille will
constantly test different audiences and create different audiences videos
interests and ads so you can really figure out which ones are your winners
while killing off your losers really quickly so you don’t spend any money and
it’s gonna help you find profitable ads 24/7 365 without you sitting there in
your ads manager all day long pretty awesome right so we’ve been using agile
for the last couple years internally to spend millions of dollars on Facebook
Ads extremely profitably now we open that show up a few months ago and now
there are thousands of top-tier marketers absolutely crushing it with AD
chill by using an ad you’re going to double if not triple
your Facebook and Instagram conversions while spending 95% less time and you
won’t be spending more money now it’s gonna enable you to spend more money if
you want to because you you will have winning ads that you can spend more
money on and become even more profitable but the key here is you’re gonna be
getting better conversions and spending less time pretty amazing right so to go
over a few things that you can do for you you know it will create hundreds if
not thousands of look-alikes in seconds and then you can launch them to your ads
we all know the process right you find a custom audience and then you make a US
1% and then a US 2% then a US 3% look-alike audience and you go four or
five six seven and so on and so on and then you do that for every single custom
audience you created why because it’s extremely profitable and you can take
all those custom audiences that you spent you know seven hours on and you
put them onto your ads you duplicate you test this audience test this audience
it’s extremely profitable but it takes so much time so now with ad show what
you can do is you can say hey for these ten custom audiences I want to select
these countries and make one through seven percent look like audiences and
then boom just in you know three seconds you make four hundred five hundred
different audiences and then launch them to past winning ads now this is a huge
time saver as well we’re able to manage multiple accounts and multiple campaigns
at the same time this saves at least a couple hours every single morning
because we can say hey anything that is over $5 per purchase let’s turn it off
anything is under let’s see it let’s scale them do whatever we want launch
new ads new look-alikes and so on so it’s pretty cool right you can say hey
I’d show I want to see all my losers I want to turn them off with one button
okay I want to see all my winners I want to scale them up you know by 10 percent
twenty percent or individually or hey I want to take some of these winners and
launch a new look like ads based off of a pretty awesome right you can see how
much time you’re gonna save in every single morning now if you’re in the
manual bidding same thing I can see say hey at you let me see all of my winners
and then I can manual bid on them click click I want to increase the bid here I
want to lower the bit here you know I want to turn this one on I want to turn
this one off across multiple campaigns across multiple accounts at the same
exact time but what about new campaigns maybe new products new so
whatever I need to find some new audiences well instead of going over to
audience insights or stocking your competitors customers pages to see what
their interests are how about typing into ad show one
interest and a chill goes and finds hundreds of high-affinity extremely
targeted interest that you can just simply add to a folder save it forever
and your yoga folder or whatever and then launch a new ads to them over and
over again and see which ones have the best cost per click over time which ones
have the best click-through rate over time and you build these folders of
different interests that you can target over and over again and then you make
different selections of those interests and you add chill spits out more
interests that were like those interests so it’s a you know it’s an interest
building machine it’s pretty awesome right so then you can take those ten
interest or a hundred or a thousand and create tens or hundreds of ads just like
that schedule them over time so you don’t spend too much money
kill the losers and scale the winners Achille also makes it super easy to
build out ads or page posts whether that’s dark posts or on your page
instead of filling with Facebook you can just create your you know video or image
ad right inside of AD show then save it to a folder and take it and apply it to
other ads so maybe you have five different look like audiences that are
doing really well you want to test them against five new page posts with new
copy on them right you want to see what resonates and you go click click boom 25
new ads schedule them over a couple days five ten bucks apiece
scale the winners kill the losers so isn’t that pretty awesome like want to
take those look like audiences that you just created and then apply them to
brand new page posts where you have brand new copy maybe hitting a different
angle to see if it resonates with your you know your client now if your Shopify
user and I understand not everybody is but we also released an app they’ll
allow you to do the whole process of testing a new product you know find in
Aliexpress putting it on your store and then creating the video and creating the
ad campaign targeting different interests and launching the the ads that
process used to take us an hour and a half now with our actual app it takes
three minutes so we can test ten products per hour now I’m talking the
video the interest targeting the whole campaign launched into my ads and three
minutes you can see if you’re launching different products you can absolutely
crush your competition now that you can test ten to fifteen times faster than
they can you’ll be able to get rid of your extra ad buyer on your team or
maybe you have an agency right now running your face
but God’s doing these tests for you ahead chil can be your new agency
because it will go harder than any agency possibly can go and it will test
more ads find more profitable audiences and save you so much time and money
you’ll also be able to get rid of any outdated ad tools that you might be
using look you know we’re a bunch of marketers building an ad show to work
for marketers like us right we’re not a huge corporation that couldn’t really
care less about your success we have a mastermind group where if you ever have
a question a strategy question a problem whatever we’re there we want to see you
succeed now we all know videos are way better than images right so sometimes it
just it’s hard to make videos right 30 minutes 45 minutes to make a video you
have to pay somebody or you have to you know pay with your time we also built a
really cool you know really quick video maker inside of AD show that you can
take a few images create a video and then it’s saved inside of your Facebook
ads and you can use it inside of agile to make new ads and then take that video
that you just created in two seconds test it against your your look-alikes
that you created test it against different interests test it with
different copy and you’re finding more and more winners so every single day
your ads are improving you’re getting better you have a sick work ethic
without having to spend all day inside of Facebook ads you spend 5 10 minutes a
day and every single day your ads will get better so a chill is created simply
because we saw this huge problem right it was a good problem to have
it was simply hey if we launch more ads testing different things you know
different different images different videos different interests different
look-alike audiences different copy if we test with all these things every
single day we were guaranteed to see better results from the day before and
we were able to continue to do that every single day and dwindle down that
our CPA was absolutely crushing it and the only problem there was it just took
a lot of time like myself and my team we were all sitting inside of Facebook ads
8 hours a day like you know everything else in the
business took a backseat to Facebook ads because we knew if we spent the time
there we would get conversions for so cheap so we decided you know we’ve been
building software for the last seven years why not build out something that
will test all of these elements for us and that kind of brings us to add Joe
Wright it’s all about finding these golden nuggets inside of your ad
what copy works what audiences work what look likes what you know what videos
work best and then you combine them together and you’re starting to see how
you’re absolutely gonna crush it with a chill right yeah of course
so I know I just threw a ton at you you know we went over look alikes interests
you know managing bulk accounts or both campaigns at the same time manual
bidding creating ads really quickly page post dark posts the video maker the
3-minute campaign launch for Shopify how you can run this for your e-commerce
business your app business new agency you’re a Philly business and so on and
so on I know there’s a ton so I mean really I kind of want to invite you if
if you are struggling with scaling your Facebook Ads because of time or
conversion costs book a demo below will show you inside of AD show and exactly
how it’s going to work with your specific business like I said if you’re
running any Facebook Ads ad shows absolutely gonna crush it for
you so you don’t take 20 minutes jump on a call with either me or somebody on my
team and we’ll walk you through the exactly
the full platform how it’s gonna work for your business and how you’re
absolutely gonna crush it so there should be a big button below to do that
now and you can book that and from here I just want to like show off some some
cool results some little case studies of people who are crushing it and all that
good stuff so with AD show we were able to grow stores Shopify stores from a
couple hundred dollars a day so this is one store and you can see you got up to
twenty four thousand dollars per day why because we were able to find the perfect
audience and the perfect copy that resonated perfectly with them and then
the perfect video to go with that because we tested every single day new
element new element new island every single day we got to three percent
better to three percent better over the course of 30 days you see what happens
right so absolutely crushing with the Shopify process and ad show here’s Chris
who’s super pumped he’s like day two of using that I created a ton of different
look-alikes I created a hundred different ad says just like that long
story short he said I am blown away I have never seen an ROI like this before
so don’t you want to see an ROI that you’ve never seen before right
like that’s the whole goal here is to be able to test so quickly that you
absolutely crush it now a little example of mobile apps if you’re running mobile
apps like ad Joe helped us get over 25 million
downloads in the App Store published on a bunch of blogs and you can see in the
bottom right here I highlighted this because this is the cost per mobile app
install and we typically you know clients that come to us and say hey when
you run our mobile apps or can we use add chill they typically see two to
three times better results now the reason I highlighted this below because
that those screenshots sixty-nine cents our iPad installs and 44 cents our
iPhone installs now if you’re in the industry you know iPad installs are more
expensive iPhone installs are a little less expensive but the point here is
this is in a niche where competitors are spending up to $10 upwards of $10 per
install and we’re paying 44 cents 69 cents
why how because we find the perfect combination of the perfect audience the
perfect creative plus the perfect copy because every single day we’re launching
new ads with AD chill so make sure to book your demo below if you are you know
running Facebook ads and you want to absolutely crush it here’s Deon he
jumped into the group just the other day new ad show user and he said once this
app catches on people will be buying it like ice cream in the summer
mark my words on this I’m rarely wrong on apps take it from the laziest man in
econ and I know Deon absolutely crushes the shopify ecommerce game so it’s
pretty cool to hear that I hear that from him but uh you know take it from
him he’s using it out absolutely crushing you can book a call below and
yeah let’s get started now like I said it’s not just for EECOM or apps you know
this is some lead gen so if you have an agency or you know you trying to set up
consulting calls or coaching calls whatever it might be like I said I’d
show works wonders for all Facebook ads because it finds the perfect audience
perfect creative and the perfect copy combines them and you crush it right
that’s the element of any winning facebook ad you can see this is one day
of calls that are set up all day long and this is what the calendars look like
every single day so if you need people to put calls or make appointments you
have to be using ad Joe for your Facebook ads so there still should be a
button below where you can book that free demo now let’s just check out some
more success you know the guys over Jonathan and Bridgette over a way of
truths they said being a team of to time is all
then ad show solves a bunch of problems we used to have with Facebook ads it
helps us create a ton of interest and look like audiences that we would have
never tested before and that makes sense right
then launches them in seconds which used to take us hours we’ve been able to
dramatically drop our CPC with these new audiences we also love being able to
create videos quickly inside of AD show instead of having to create them
manually the only thing I wish that I I had a drill during the holiday season
though the only thing I wish is that I had had children the holiday season so
cool I chose a must for anyone running Facebook at school thanks to Jonathan
and Bridget that’s nice a little comment there I know they were absolutely
crushing it with a Gio and you know they’re right on so I’m really excited
to see all our clients just dominate during holiday season because they’re
gonna be able to find so many profitable ads now Robert also said you know I’ll
try not to read this whole thing but he said before I used to create weight I
used to spend way too much time creating ads before the video creator has helped
me from stealing videos so if you have they’re stealing videos you know you can
use our video creator to launch ads really quickly and he said they find the
interest inside of ads are extremely valuable as well and then just some
results from another client of ours is using ancho to absolutely crush it so
you can see people are absolutely dominating with ad showed you can book a
call below and you know we’ll stop here with Dean I could go on for hours if you
have any questions we’ll answer them in in the demo call but he said until we
started using heo we were having a problem we’re having to use multiple
apps plus a lot of manual work to manage ads and we run a lot of them now that
we’ve gotten the hang of things took about an hour we’ve cut what took hours
down to about 15 minutes so that’s awesome you know
a chill is changing the way people run their businesses imagine you’re spending
a couple hours on Facebook ads or maybe more and you can cut that down you know
to 15 minutes 10 minutes whatever you know there is a little bit of a learning
curve to add show of course it’s a really really in-depth piece of software
but Dean was able to learn it in one hour and the cool thing is as we walk
you through everything we have onboarding calls and like I said we’re
not a huge we’re not a huge company that you know we don’t really listen to
people were there for you that anytime you do have a question we answer it you
know whether it’s making a video or text whatever we’re there to help you crush
it so guys if you are struggling with scaling your ads because of either
time or conversion costs you can book a demo below we’re gonna walk you through
the entire backend of AD she’ll show you exactly how it looks and all that good
stuff you can have any questions you have we’ll answer them for you and we’ll
show you exactly how ad shows gonna work for your specific business as I
mentioned it doesn’t matter what type of Facebook ad you’re running ecommerce
people are crushing it drop shipping people are crushing it mobile apps
people are crushing it you know online apps Shopify apps all that good stuff
consulting coaching Legion agencies affiliates if you’re running Facebook
Ads you will crush it with AD show please do let me know me or my team know
inside of the during the call if you have any questions we’ll answer them all
for you I’m gonna hop off here because I know this is getting a little long but
thank you so much for sticking around to this point and and learning a little bit
about AD show I hope you can see the value that it will bring to your
business like I said multiple times we’re here to
help if you have any questions bring them to the call ask him in the group
and yeah I’ll talk to you soon all right bye

4 thoughts on “Facebook Ads Data – How to Analyze FB ads in 2019 [Scale]

  1. 🔥 Scale Your FB & IG Ads ➡️ Free Adchill Demo – https://www.adchill.io

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  2. hey John, thanks for your advise. Actually I was doing the same by just figuring out it myself, if click if high I turn it off within 12 hrs, but I have been following one stragery where my mentor says keep ad-set for 3 days as FB will optimize the cpc, but I never seen that it FB will lower it in 3 days from 1$ to 50 cents. Yes it will lower it little bit …but not 50-70% for sure….

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