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Facebook Ads Case Study | 700% ROI with Facebook Advertising

Facebook Ads Case Study | 700% ROI with Facebook Advertising

Hey Aloha, it’s Adam with Social Strategizer here… and in this video I’m going to show you a Facebook ads case study, that generated a 700% return on investment. And its Facebook ad to the offer. So it’s not an elaborate sales funnel, there’s no optin offer in front of the sales page. It’s just Facebook ad direct to the sales page. So let’s take a look at this here. The first thing I want to point out is the ad sets that did the best, meaning the lowest customer acquisition costs here $14.85 and $12.20 … and why I believe that happened. So you can see I labeled them here – hangout page, all website visitors sales page. So I suggest that you label your campaign specifically like this too, so when you go back for quick reference that they’re easy to distinguish what’s what. So that’s just a quick note. So what this was is we embedded a Google hangout on their website and then we created a custom audience for everybody visiting that specific page. So it cookied all the visitors… and then over the next several months when these people that visited that page went back over to Facebook they were shown an ad that drove them to the sales page for this clients core offer. And as you can see it had the most sales in this campaign at the lowest customer acquisition cost. And I believe it’s because it follows the #valuefirst principle. This hangout had a ton of upfront free value, they did Q&A they didn’t ask for anything in return. It was just a gift to the market that was really valuable and sure enough over the next several months it generated the most sales. So moving on here, I’ll show you a couple other things here, they showed ads … we showed ads to all their website visitors, people visited their sales page but didn’t buy. People who are on their email list. So the other thing I want to point out is leveraging excluding audiences. So you can exclude an audience that you don’t want to see your ad. So if you have for example here we excluded all their customers, because there’s no reason to show an ad someone that already has that product. From the user perspective it’s just annoying they’re thinking why am I seeing this already have it and from the advertiser’s perspective, its just a waste of money. So always exclude the audiences that are relevant, that don’t make sense. If it’s for an opt-in offer, exclude people that have already got it. If its content marketing to show a blog post, or a piece of content on your website… … exclude everybody who’s already seen it. Right… There is no reason to show it over and over again if they already have it. So then you can see the other ad sets that generated sales here… and then what we get down to here, is some of the ad sets that totally failed right. Like this one here failed, this one here failed, we spent almost a couple hundred bucks here, 80 bucks here. So not all ad sets are going to work and that’s why you want to test slowly and scale accordingly. This one here didn’t work. Got a few sales here. So the other thing I want to point out here, is the principle of frequency. So how Facebook defines it: is the average number of times each person saw your ad. So some people will say that, if the frequency gets above two or three you gotta change it, you gotta stop it. Well I’d like to propose a different theory and that goes back to basing it on traditional sales psychology and understanding sales principles. And that is the vast majority of people are not going to purchase your product right out of the gate, or even the first few times that they’re exposed to your advertisement or your message. So for example you can see here, these were all shown six, seven, nine, eleven, four times – almost five times. So if I would have listened to that theory and didn’t go with my intuition what I’ve seen over the last seven years of doing Facebook Ads… is following traditional sales psychology seems to work best. Now every market is different, so you have to test and marketing is a lot about testing so always test test test for yourself because every markets different. But if you see here I had quite a bit of frequency here and this campaign did really good. So now this market is very unique market they don’t really tend to buy much in this market so we had to do a little bit more than the average. But you can see it worked out really good. So I wanted you to see that because it’s important. The other thing is, notice how I have desktop and mobile here. Now you might have seen this if you pay attention to Facebook ads… and this is a big problem I see people make. And it’s say you write the advertisement thinking desktop… You went into the ad creating process of writing it for desktop. Well if you don’t go into… and you know check edit placements… and uncheck Audience Network, uncheck Instagram uncheck Desktop Right Column. The ad that you wrote for desktop is going to just get defaulted and shown on those placements as well. Well the problem is – is the copy is much less. There’s much less you have to work with on those placements. So if you write an ad for desktop and it just gets defaulted over to “say” (The Right Column) column. You might have seen it, it will be like – a couple lines a copy and then dot, dot, dot. And often-times if you don’t write the ad for that actual placement, the ad won’t even make sense. So don’t make that mistake. Yes it takes longer, but that’s the price to pay to craft a really good advertisement that makes sense and looks beautiful and professional on the placement that it’s being shown on. If it’s on Instagram, you know you only get a little bit there. It its on the Audience Network you only get a little bit of copy, so (Write Each Ad For The Placement That It’s Going To Be Shown On) …and yes it takes longer, but it’s going to work out better for you in the end. So that’s all I really have for you today. I can’t show you the ads in this case study because this client wants it private. So this is the best I can do to show you. Hopefully this inspires you to take control of your Facebook ads start testing. If you have any questions let me know. Of course, on the selfish side of things this shows proof in what I do… and I am in by no means saying you’re going to get results like this. It takes hard work, it takes patience. You have to have a really good product. You have to have your targeting dialed in. So hopefully this inspires you to go and do the work and learn what you need to learn, so you can get good results with your Facebook ads. Thank you so much for watching! If you have any questions let me know and have amazing day, take care! Aloha

2 thoughts on “Facebook Ads Case Study | 700% ROI with Facebook Advertising

  1. Thank you for a great video Adam! I've been doing Facebook ads for about 4-5 years and I never thought to seperate the desktop ad from the other ads. I do however, create different images for Instagram because I know the image format is different. The thing about segmenting is that it is powerful, but very labor-intensive. But, like everything else, it should be tested before you decide on whether or not it is worth the extra effort. Sometimes I find it useful to write all of my copy with the least common denominator, or, where it will be shown with the least visible copy, and expand it from there. This way, the first sentence of copy is always the hook and this way, the same copy can be effective across all of the placements. Thanks again Adam!

  2. Thank you for this video! Marketing and advertising is a huge weak area for me, so this really pointed a lot out to me that I would not of otherwise thought of

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