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Facebook Ad Training Tutorial by Ray Dietrich – PPE Post Engagement Ads Teespring Example

Facebook Ad Training Tutorial by Ray Dietrich – PPE Post Engagement Ads Teespring Example


– [Voiceover] All right, all right, let’s talk about Facebook ads. Now, in over the last few years, Facebook has been one of
the most popular places marketers could get
traffic to their offers, get things selling, and do a
lot of damage with Facebook. Now, it’s my personal opinion
that Facebook is becoming a more difficult place. Everyone’s advertising
there, it costs more, and Facebook guidelines
really, really go after internet marketing, make money at home. I mean, it’s kind of hard to
get stuff approved nowadays. You have to be really,
really careful with that. But, however, for affiliate products such as Teaspring, selling products like
that is a great place. It’s an outstanding place
to drive traffic to offers. So I’m gonna show you how to set up, I’ll set up an ad here
for a T-shirt campaign that we’re launching, and this is actually to
a fan page that we have. This is just set up for Teespring, and here’s the post, so we’re
gonna do a post engagement. And this is the actual post
that we’re gonna boost it, and we’re not talking about Boost Post. That’s not how you get quality
traffic for a good price, so I’m gonna show you exactly what to do. So this is just posting up on the page. You can see I did it last
night before I went to bed, and one person was reached. That’s how Facebook works now. They’re not gonna show it to people unless you’re paying for it, bottom line. So if you’re gonna work fan pages, be ready to pay for ads. So let’s go ahead and set this up. Now, all you do is, to find this, it’s real easy. Click on ads, Create Ads. It’s right here. Everybody has it. Couple clicks away. Go in here and create ads, okay, and it’ll bring up all
the different kinds of ads that you can create, and
there’s a big list of things. We’re gonna work on boost your post. I find that to be a super
effective way to market, but you can send people
straight to your website, take them off of Facebook. But people, the experts
out there will tell you that Facebook prefers to
keep people within Facebook, like boosting a post, so
you get better traffic and cheaper ads. But you can do a lot of
different things here. You can get likes. You can get run traffic to events, do videos, all kinds of stuff, but let’s focus on this. I prefer this the best ’cause it builds up a fan page. With a fan page, even though
you’re paying to reach out to the people connected,
for the most part, for them to actually see it, it’s real easy to run
ads just to the people who already like your fan
page and get them to see it. And if you set it up
right, that’s your niche. So this page, it’s for teachers, so if we’re running an offer for teachers, some kind of affiliate product or a shirt or whatever we’re selling, if we go in and run an ad just for the people who like the page, we know that that’s the right
people to run the ad to. So you can do that pretty easily. So, anyways, boost your posts, click that. Pretty simple process here on Facebook. Here’s just some of our niche pages and some of the stuff we have. Click the fan page. And I’ll show you, it’s
the last post we did, so this is the one that we want to do, and just hit Continue. Now, for the campaigns just do stuff that, it’ll auto populate the stuff. You can go back and rename it later. I’ll put on here, the name of the shirt is iTeacher. That way I can kind of
track it for myself. Now, you come down here to create your ad set. Now, this is where,
literally, the magic happens. This is the difference that it makes if you’re spending a lot
of money or a little money. Now, customize audiences
are very powerful. This is where, and we can get
into some of this stuff later. Whether you’re setting up tracking pixels and capturing people who visit your site so you can remarket to
them, retarget them, continue to advertise to those people. I don’t have large custom audiences for this particular niche, teachers yet. We’re just kind of starting
out in this niche to see if we like it. We won’t use that. You can always do it by country. You can do it by zip code. You can do it by city. You can really dial in. Facebook is really good at digging in, dialing into exactly what
you wanna advertise to. That’s what it’s known for. For Teespring offers, I stick to the US. Now for Teaspring especially, that sweet spot on the age where they’re spending money is 25 and above. You get a lot of engagement
from bullet 25, but you won’t get as many sales. That’s just the way it is. This particular shirt, it’s good for men on the run. We’ll leave that. English is pretty standard in the US. We don’t have to change that. If you start advertising
with some foreign markets on different offers, you know, you may wanna make sure that’s in English. Now I’m gonna show you something here. On this particular niche, we
did some testing recently, and almost always we use it by interest. This is like where the targeting comes in. At the end of this I’ll show
you how to do the interests, but at the end I’ll show
you another way that works better for this niche for some reason. Say you’re looking at teachers. You wanna target down by their interests. If you go just to teacher it’s 126 million people. Try something like this. You wanna get, say this shirt is about the customers are gonna
be teachers, so you wanna try to dial in and show
exactly to those people who are teachers. Who would be the teachers? A teacher union, right. Things like this. Say Chicago Teachers Union, those are probably teachers, and look what pops up. Facebook is excellent at this. Look at this right here. These people who join or like these other associations, these are fan pages or interests within Facebook. These are your target audience. Don’t just put in teachers
and have 126 million people that you’re trying to market to. I don’t suggest that at all. This is a great way to
dial in an audience. I’m going to hit American
Federation of Teachers. Probably a good one. Ohio Education Association, yep. And just start going through here. California school employees, National Education Association. This one is kinda big. I’d probably stay away from that, but these smaller ones, Oregon, Ohio, California
Teacher’s Association. This is where you’re gonna
get your bread and butter of who is a teacher,
that person that you’re trying to market to, and it
works for anything that you’re marketing towards. Think of associations these
people might belong to. Look for Google teaching
and see what websites pop up that teachers would frequent. Google Associations, magazines, books, different things like that. Say you’re going after nurses. You wanna target something to nurses, female nurses in America. You’d look for associations,
websites, books, the trade groups that they’d be in. Things like that. It really dials it in. As you come in here and
start clicking this stuff, these are all just really, really dialed in things. They can come in and just pick them, and they just give them to you. California Faculty
Association, it’s great. See I wouldn’t use Teamsters, although some teachers
might be part of that union, you’re gonna get a ton
of other people in here that aren’t teachers, and you’re
gonna be wasting ad money. United Steel Workers,
probably not a good fit, but you can see what I mean. Just to show you if you put education. 550 million, so if
you’re just putting that, not doing that good. Try educator. Let’s see what comes up here. Elementary school. Try elementary school teacher, and see if that changes what pops up here. It’ll give you more ideas, but that’s the basic
of kind of dialing in. The more research you do, the
better off you’re gonna do. If you go out and find
all these unions online, check them. Check them on here to see if they do it. If there’s popular websites
associated with teachers, maybe where they buy their supplies or where they would
frequent or whatever it is. Things that are popular, where
would a teacher be online? That’s how you have to look at it. Whoever you’re looking to market to, where would they be online? Where ever they’re
online, find the website, find the association,
find them on Facebook, and target them, ’cause that’s where you’re gonna do it. Like I said, with this one, there’s a couple different
ways to run these ads. This one, I found the
ad cost were a little cheaper to do another way which doesn’t happen very often, but it gives me a chance to show you both ways to do it. There’s multiple ways to do it, but this is the two ways I like to do it. Instead of doing interests we’ll pop up here again
and do demographics. Education, work, I mean look at this stuff. Financials, home type, home ownership. Everything. Are they parents? Are they moms? The politics of it all you can really dive into this stuff guys. Facebook is amazing. For this one, you’re gonna put work and job titles. Make it easy on yourself, these are people that are identifying
themselves as teachers online, on Facebook. That’s a lot of people. There’s a lot of people that
are proud to be a teacher and they come in here
and identify themselves as a teacher on Facebook. There we go. Click this. Populaces, 560,000 people between the ages of 25 and 65 and above identify themselves as a teacher online, on Facebook. Do you think that’s someone who I would want to market this shirt to? Someone who is so proud of their job to identify themselves with
their job title on Facebook. Absolutely. Huge. I’ll take this one a little bit further, and we’ll see what
those numbers look like. This one is 560,000 people right now. Let’s go into behaviors a little bit. This we can spend a lot
of time in here too. I like to look at financial, spending methods. I mean you can look and see. Facebook collects so much data. It’s almost scary what they really do and
what they know about you. Look at purchase behavior. It’s crazy what Facebook keeps on here. It tells you what they’re
spending money on, what they’re doing. Everything is in here. Purchase habits. Financial. Scroll down here. Keep losing it for some reason today. Purchase behaviors is what I want if I can get to it. And of course Facebook does not wanna cooperate with me today. Active, okay here we go. Active credit card users. Let’s see what this number says. Remember it was 560,000 people. Now if you come in here
and see what it does, okay now check this out. You just took that 560,000 people and then you widdled it down to 420, but now you’re adding active credit card users, people in households where someone makes purchases using their credit cards. That’s the person that you want to be looking at your ad, someone who’s willing to
pull out their credit card and buy it. I like to add that. You don’t need it every time. It’s just a good way to
widdle it down if you have a big audience. It’s nice to be able to dial that in a little bit more. Connections all. This is where I was talking about where you can just advertise to people connected just to your fan
page that you’re doing, but we’re growing the fan page. It’s new, so we’ll put all. We come in here and budgeting for this one we’ll run 20 bucks. I’ll run it for a day. If we get sales, I will scale up. If we don’t, I’ll kill the ad, that’s it. Super easy. For me I just run it
continuously and kind of monitor it every, I’ll check it this afternoon,
this evening, kinda thing, and once it’s either selling or not I’ll either let it run or scale up the pricing per day or not. Post engagement is what you want. Let them do the money, let them get it for you at the best price. Just leave it as is as it comes through. This is just for you so you understand what the ad was when you’re tracking it, and it’s at 25 plus. I put something like teacher title credit card spenders. That way when you’re looking at the ad on the list you’ll know
exactly what it is. For me, now advanced options you get into tracking and stuff. We won’t do that right now, but there’s some cool stuff
you can do with conversions to see how your ads are performing, but I just want to get
you to be dialed into the targeting of these ads. There’s three different kinds of ads that we’re using on here. Desktop news feed and
it kind of previews it to see what it looks like. That’s what your ad will look like. Just released for teachers,
not sold in stores. Multiple styles and colors available. Tag teachers in the comments. Get yours here. Now try to keep it just remember if you do more
than these amount of lines in your post, it’s gonna say continue. It’s kinda jammed in here,
but it’s also seen without having to click to continue to read the rest of the post. That can be pretty important. Desktop news feed, preview the mobile news feed. See what it looks on mobile. Mobile is running in
40 to 50% of your ads. You may wanna make sure that ad looks right on mobile, very important. Very cool. Remember when you’re running
these ads on Facebook fan pages, these promoted posts, these post engagement posts. What it’s also gonna do it’s gonna drive a ton of traffic to your fan page. You’re gonna get a ton of likes, comments, and shares, but honestly a successful ad like this,
probably about 50% of the ads spent will be from the people that like,
comment, and shared it, and the other 50% will be
organic because of all that social engagement. You’re gonna get a ton of
free traffic by doing it this method, through a fan page. That’s why Facebook is pretty powerful. Then the next one, the right column, it’s gonna look weird. We won’t use it. Right column ads are
great for some things, not for Teastring especially, but you gotta have usually
when you’re running an ad on a desktop or mobile, it’s not gonna match up
with the right column. It’s not gonna look right, so we just click here and remove it. We kill it. You can get some cheap
ads on the right side. You just have to have different images and have different pitches basically, different hill lines
and text copy in there to make it work. That is it. Place order, and it goes into a review process. Now that’s it guys. As it comes through you
basically monitor whatever offer you have, like we’re talking Teaspring
so I’ll check Teaspring to see how many sales I’m getting compared to how much I
spent and for me personally, if it goes over 20 bucks
without sales, it’s gone and it’s not returning. Now if I get a sale or two, I’ll let it go for another day at 20. If I get another sale or two, I’ll probably boost it
up and spend 40 or 50, and as long as those sales are tracking, and making money and making profit, I’ll start scaling up the
ad no matter what it is through the roof. That’s a real quick crash course on Facebook ads, and look for more in the future.

14 thoughts on “Facebook Ad Training Tutorial by Ray Dietrich – PPE Post Engagement Ads Teespring Example

  1. so if you target multiple smaller facebook groups in the same niche the conversion rate is better? dam i think i just learned somthing new, I should have targerted the way your doing, i always though bigger niche audience= lower cost, like 2 cent 1 cent post engagement

  2. Hey Ray, where can I find the "spending method" targeting now? I am not able to chose it in the "demographics, interests, behaviour" section. Thank you in advance. Best regards

  3. Have you found where to find the credit card use for targeting now that fb changed their ad set up?

  4. Hi Ray, thanks for the tips, out of interest, how many tees of this design did you sell, did you scale up or kill the ad? – just curious to know if you recouped the ad outlay.

  5. Damn there's no purchase behavior showing up for me. Which one do I select, get charged per impression or engagement?

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