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Facebook Ad Campaigns 2018 – Zepeda Media

Facebook Ad Campaigns 2018 – Zepeda Media


Facebook campaigns what are they? You
want to do a Facebook ad but you’re not sure which campaign to use or which
campaign will be the most effective for your audience. In this video we’ll do a
walk-through of the Facebook campaigns what are they and how can you use that
marketing objective to reach your desired audience? Coming up! Bringing you the best digital media tips tricks and walkthroughs lot of videos on digital media marketing
and advertising. As well as bringing you and in this channel we do a lot of videos on digital media marketing
and advertising. As well as bringing you okay so let’s get into Facebook campaigns on the campaign step you’ll be
asked to select a marketing objective these advertising objectives is what
you want people to do when they see your ad So the objective you choose in this
first step will align with what you want your business goal to be or your ad to
be. The first one is ad Awareness. These generate interest in your product
or service. These objectives get people to start into thinking about your business Going to your website, signing
up for a newsletter, watching your videos the last one is called Conversions. these
objectives get people who are already interested in your business, you know, to
go ahead and make a purchase, to sign up for a service. So remember this is the
first step once you create an ad Awareness, Consideration or Conversion. You can start building what we call Social Klout By having people or your page get more page likes The engagement or likes your page or your post get to also jump on and start liking or engaging your post or liking your page. So hey maybe I should follow them.
Maybe I should start liking or following this page as well. let’s see what’s
interesting about this page” So that’s how you start building that Social Klout. people look and see that you’re getting
engagement and your page has likes Post engagement, unfortunately the organic reach for Facebook, you know before you use the
post and everybody who like your page used to see it or follow you, see your posts. you’ll be able to push it out to more people So, another new thing is Facebook just did is they’re going to change The algorithm. actually start engaging with your brand
or engaging with your posts. the more engaging your posts are the higher it’ll show the less engaging, Facebook is just gonna post engagement to promote this So say you have a brick and mortar store or business. doing Reach ads you can start sending if you’re a brick and mortar in a certain area you want to because you’re unsure of who might actually want your product or might actually need your product or service. more people you reach higher chance it is that product or I need that service” good way to build awareness “Just opened” reach ads can reach the most of my people like actually start engaging with your brand
or engaging with your posts. your product or service. Nike or Under Armour. it’s just sort of little a reminder yeah I forgot about this brand” You know, it’s about the brand If you want people to
go to your website from that ad. Traffic ads it’s the way to go. installed in your website you can start tracking the people who actually go to your traffic… to your
website. They don’t necessarily need to leave any information but Facebook can
track and see who those people are if you’re a brick and mortar in a certain area you want to reach the most amount of people so you can start tracking them with a
Facebook pixel. And another thing is you can start building an audience from
those people. So if you run a special on by reaching the most people the more people you reach higher chance it is marketing, you can start building an
audience from there. Okay, these people that product or I need that service” else afterwards. Have them going to your
website you can track them with the Pixel and from there you can re-target to
them later with a different ad. Remind them again in case they didn’t purchase
whether you were trying to get them to “Just opened” service, you can re-target to them with
with the Facebook Pixel doing a Conversion Ad you can re-target to them
using a Conversion Ad later so you can re-target again to those people who went
to that website Conversion ads that’s get the people to take an action on your website or app you had them go on there with the Traffic ad and now it’s time to re-target back to them and say
“Hey, either you didn’t purchase or you didn’t take action” Re-target to those
people that went to your website because you know, brands are already known So by doing Brand Awareness ads the purchase or did not get to that
final purchase page re-target to them with Conversion ads or they don’t sign up boom re-targeting with ads these ads are a great, great way to re-target those
people. They are initial… it’s kink of like a way to follow back on those people. If you then close them the first go back second three four or five times
and then finally close them okay let’s talk about Traffic ads If you want people to
go to your website from that ad. to either download that app or take
action on that app at your video. If you have a video that’s promoting your service or product a commercial, you can target people with
video ads leave any information but Facebook can
track and see who those people are because obviously they’re going from an
ad that they saw on Facebook or Instagram to your website so they know
who they are so you can start tracking them with a
Facebook pixel. And another thing is you can start building an audience from
those people. So if you run a special on a car a specific car or a specific
service and you’re getting people to go to your website from that specific ad or
service or whatever it was that you were marketing, you can start building an
audience from there. Okay, these people are interested in this service let me
remark it to those people with something else afterwards. Have them going to your
website you can track them with the Pixel and from there you can re-target to
them later with a different ad. Remind them again in case they didn’t purchase
whether you were trying to get them to purchase or I guess they didn’t sign up
for a specific newsletter or a specific service, you can re-target to them with
with the Facebook Pixel doing a Conversion Ad you can re-target to them
using a Conversion Ad later so you can re-target again to those people who went
to that website With conversions you can re-target those people as I mentioned Conversion ads that’s get the people to take an action on your website or app You know, ad payment info hey let’s make a purchase on this. So… you had them go on there with the Traffic ad and now it’s time to re-target back to them and say
“Hey, either you didn’t purchase or you didn’t take action” Re-target to those
people that went to your website because obviously there is an interest if not
they wouldn’t have gone to your website but there’s an interest they went to
your website maybe they didn’t complete the purchase or did not get to that
final purchase page re-target to them with Conversion ads so if they don’t purchase the first thing that went to your website or they don’t sign up boom re-targeting with ads these ads are a great, great way to re-target those
people. They are initial… it’s kink of like a way to follow back on those people. If you then close them the first go back second three four or five times
and then finally close them App installs if you have a web app or a mobile app
you know that’s great that way you can send them to them hey look at my new app
get them to go and get them to try and to either download that app or take
action on that app so video views, if you want people to actually look at your video. If you have a video that’s promoting your service or product you know if you have it as an infomercial or a commercial, you can target people with
video ads another good thing about this you can see how much of the video people
watch and again re-target to them later so we have people who watch that all the
way through 100% You can re-target to them again. If people watch 50% of it. You can re-target again to those people. So they were interested. You know The more they saw, the more likely they are to take action on your product, service, or anything that you are offering. So, again, this one you can re-target to those people. You can go and say, hey I want to re-target to those people who saw 100% of my ad. Another good thing about videos views is think about, when you are on your News Feed, people are most likely to stop when they see a video. Better, opportunity of them to actually stop and take a look and see what your business or brand or product is all about. Statistics show that people are more likely to look at videos. and their retention is much higher. So, take the time, make a video. Either just, nothing fancy. You could just do it on your cell phone. or you can even do, just like a voice over. Record something on your screen You talking about a product or service. and do a voice over and talk about that product and show that video. Another good one is Lead Generation. You have people, looking at your ad, most likely they are on Facebook. If you don’t… You know people don’t want to leave Facebook. Why would they want to go to another website, they are on Facebook They are already looking on Facebook, they went there for a reason. So if they see your ad, you want them to click on it and take action right away. if you start taking them to different websites, they might not take action at all. So the great thing about Lead Generation Ads is You know, people don’t want to go to your lead page capture form or sign-up form. or a different form like that. So the great thing about Lead Generation ads. is you can capture their information right on Facebook. Phone number, email or other different metrics that you choose. right then and there, on Facebook on their News Feed, without having to go anywhere else. A new thing that Facebook has added is messages. You can start conversations with people through their messenger. Send them a message, send them a message about something. about your product, about your business. “Hey do you have any questions?” “Hey, do you want to complete that purchase?” “What else can I do for your? What else can I offer for you? That’s another feature that Facebook has added. messages and sending out a message to your customer There you have it folks, Facebook campaigns. A robust system. but you can definitely use this to be effective to target the audience you desire. Question of the Day: What campaigns have you been using in your ads? and how have they bee effective to growing your business? Definetly make sure to leave those down in the comment section below. Remember, some of the best tips and feedback come from you the Zepeda Media community. So make sure to get down there in the comments section. Leave those comments there, Start connecting and talking with everybody else. If you wan to continue your digital media education. make sure to click on one of the videos right here. Again, Zepeda Media, bringing you the best tips, tricks, and walkthroughs. We’ll see you in the next video. Bye!

3 thoughts on “Facebook Ad Campaigns 2018 – Zepeda Media

  1. Its all relevant cause facebook is to slick and overanalyzing this shit so they can get more money out of you. Just do traffic and positively install the facebook pixel on your site. You be fine after that cause you can retarget to who is actually interested on whatever you promoting. That way you can eliminate your cost even more. That's what it all comes down to. Get traffic at minimum cost and don't waist time and money testing on what works and what doesn't. Test nothing. Awareness of what? Engagement of what? . Leads for what? They get the point after they visit your site and they know what you all about anyways.. You can't be working and keep giving your hard earned money to facebook. Fuck that. Great video btw. It actually shows how confusing this can be. Up to you if you can norrow it down or not.

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