Yuma 4×4

Media and Communications

English for Marketing and Advertising

English for Marketing and Advertising

Hi there, I’m Jake Moss, a language trainer
for the language institute i-diom. So you’re a marketing professional and in
your native tongue you can sell sand to an Australian. But when it comes to doing the same in English
your tongue plays dead and your brain while it retreats running away screaming with its
arms waving around in the air! Now while much of the terminology in marketing
in the German speaking world is borrowed from the English speaking world or the phrases
and the terms are similar, it‘s when you come to using the basic words and phrases
that you lose your confidence and go blank. Now, while a 3 minute video is far from enough
to teach you all of the essential basic terminology used in the Marketing profession, I’m going
to give you a few to get you started: But before I do, remember one thing: Instead of trying to translate your conversation
from German into English – Get to know your profession so well in English that your thought
process is in English and is able to communicate and develop sentences directly into English. Now, here are just a few essential terms for
marketing professionals: increase – to make or grow greater in size,
intensity or amount decrease – this is the opposite: to make
or become smaller in size, amount or intensity. Both of these terms are often used to describe
data analytics and statistics. another keyword: buying habit – A profile
of consumers’ purchasing patterns another one: market potential – The estimated
maximum total sales revenue of all suppliers of a product in a market during a certain
period of time market value – the amount for which something
can be sold in a given market Certain words relating to advertisement and
the different forms of media are commonly an area where non-native speakers are unsure
of the exact terms in English. For example: A company airs an advertisement on radio or
television. ‘Airs’ means broadcasts Radio spot or airtime: Radio stations sell
airtime or ‘spots’ – periods of time – to advertisers. a Commercial – this is a television or radio
advertisement Or the verb ‘to place’ an advertisement in
a newspaper or magazine at a frequency of 3 times a week. radio segment – a particular radio program
or episode. time slot – a time assigned on a schedule
in broadcast media. and jingle – a short tune used to advertise
a product. There are also certain terms in English which
sound very similar to their equivalent in German, which can be very confusing at first, but
easy to remember once aware of them. For example: niche product
socio-economic factors demographics
marketing analysis customer or competitor profile Of course, talented marketing professionals
are those that have a command on the language so they can use it in a way that marketing
a product for them is like using the language to perform cosmetic surgery on any concept,
product or service to make it attractive to others. Even if it’s their grandmothers
undies. This requires you to be skilled and versatile
with a language, and this requires an all-round refining of your English. And you can’t
learn that from any video. So if you’re serious about improving your
ability to practice your marketing profession in English,
Visit our website and we look forward to hearing from you.

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