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Effectively Using Paid Advertising (PPC) and SEO | Getting the Most Out of Your Advertising

Effectively Using Paid Advertising (PPC) and SEO | Getting the Most Out of Your Advertising


– All right, I’ve done
a couple videos before on paid advertising, SEO, and
some other marketing services, and I’ll have more for you. But with this video, I wanted
to specifically address the point on combining marketing services, specifically combining
paid advertising and SEO. Check it out. (jazzy hip hop music) Here’s the thing to think with. SEO has a certain purpose. That is to get you ranked
higher in the search engine so that over time, you get
found more and more and more, or you get more people
who come to your website. And that’s important, because
with billions of websites out there, people cannot find you easily, so the search engine exists. They can’t find you unless
they know who you are exactly and type in your website address. So, SEO has a purpose. It’s a longer-term strategy. It’s something that you’re doing. Even in 2018, it’s very relevant. But what you’re doing is trying to show up where people are searching for you. It’s not your entire marketing strategy, so if people are like, you
know, SEO’s the only thing, well, that’s not true. There’s the other side of it, and this is why I like to mix
the two services together. You have SEO and paid advertising as two different strategies
with two different purposes. So on the paid advertising side of things, what you’re trying to do
is drive people to a page to either fill out a contact form, right, call your phone number, or buy something. I mean, that’s really
what you’re trying to do. You’re trying to get some form of contact from these people on a
paid advertising campaign. So, here’s what we recommend. We recommend that you actually do both. We recommend you do a
lot of other things too, but as a starting point, you can do both. If you only do SEO,
you’re not going to get immediate results
necessarily on anything like, you know, on things
right now that are going to heavily impact the people reaching in. However, if you just do
the paid advertising, then you’re entirely dependent
upon that one platform or a couple platforms
where you’re advertising, and also, it’s a bidding concept. When other people figure
out what you’re doing and target the same people
with the same kind of thing, your price is probably gonna go up. So you do a mixture of
several different things. And this video’s specifically
on using paid advertising and SEO together, and how
that can be effective. So, when you’re doing the SEO, a good SEO company would
be writing articles called blogs for your
site so that you build up content, you build up pages on your site, which is one of the things
that Google looks at, but also, it provides value to the people who land on your site. When it’s done right, those
people can find the articles in the search engine, but also,
when they come to your site, they can find you, click on your blog, and see that you have an active blog. I’ll tell you, if you come
to two different websites and one has a blog that hasn’t
been updated in two years and one has a blog that’s updated, like, multiple times a week
or at least every week, which one are you gonna
think is more legitimate? Which one do you think you
would wanna do business with? The guy who has his site
updated all the time. So it’s one way that
people can see you’re real. It can establish you as an
authority, and SEO can help. If it’s done right, if you’re actually creating real content, it can help improve your
existing sales process, which means however you’re
getting people right now, however you reach out to people, whether you’re networking or referrals or, or other advertising, people
will Google your business. They’re going to search your business. They will. So what you do is you do
a combination of both. You take SEO and paid advertising, which gives you a beautiful combination. You have the SEO helping
long-term build value in the eyes of search
engines, but also the people who land on your site. And you combine that with
the paid advertising, which helps you get the
immediate leads coming in, phone calls being done, or people buying things from your site. And so when you combine the two together, that’s highly recommended. It’s far more effective than
just doing one or the other. If you can’t do both, okay, start with one or the
other, but the reality is, it’s gonna be far more
effective to be doing both paid advertising and SEO. There are a number of other
services you can combine together, and I’ll create some
more videos to explain that. Go ahead and comment below if
you guys have any questions on how you can actually create
that effective marketing for your business. You know, I wanted to
provide this information to kind of demystify things and help out. So, go ahead and comment, like, and share, and I’ll see you guys tomorrow. (upbeat hip hip music)

1 thought on “Effectively Using Paid Advertising (PPC) and SEO | Getting the Most Out of Your Advertising

  1. This video goes over a simple concept on using SEO and PPC together to have a more effective online marketing campaign.

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