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Media and Communications

DON’T LOOK AT FACEBOOK AD ANALYTICS

DON’T LOOK AT FACEBOOK AD ANALYTICS


what’s going on in this video right here
right now I’m gonna talk about Facebook ad analytics and show you the secrets so
you can analyze your ads make sure they’re profitable and then scale them
you know I spend millions of dollars every single year on Facebook ads and I
bring all of my best material everything that works to you on this YouTube
channel for 100% free that being said the only thing I do ask
and this is with a huge huge please it helps me so much is if you hit that like
button all you have to do is hit that like button if you want to see more
videos like this go ahead and subscribe as well but please hit that like button
and let’s get started oh by the way I test so many products every single day
10 to 20 products I have so many winners that I give them out to my YouTube
Watchers so if you go ahead and comment add chill winners below I will go ahead
and give you my winning products and also my winning sales funnel that will
triple your conversions so go ahead and hit that like button comment add chill
winners below and let’s get started what’s going on everybody so I wanted to
go ahead and do de for today and what we’re gonna be doing today is firstly
we’re gonna look at how our first five or so ads performed now you may have
done more than five because you might have done more than one product I did
five just to show the example but the whole philosophy behind this was hey the
more ad you put up there were more winners you’re gonna find and we’re
looking to kill off ads so let’s go ahead and pick one of my campaigns here
and let’s look at ad two carts the cost per add to cart let’s say anything under
$2 add to cart let me see at least this will just help us kind of analyze data
so I put $2 Add to Cart timer time range lifetime and then show under because I
want to see the ones that are under $2 so it looks like all five of my
campaigns here if I deselect them you can see the ad the cards we had eight
eleven twelve thirteen fourteen and the top one had one dollar thirty seven and
two cards 101 ad two cars ninety two cent add two cards eighty-two cent and
seventy-five antic carts so what I like to do here is
I like to every day I put up five ads or ten ads I try to cut off like sixty to
eighty percent of them so what I’m gonna do here is I’m also gonna look at the
cost per click so the cost per click on my most expensive one is 73 cents the
second most expensive is 56 then we have to with 52 and to 54 so that doesn’t
tell me too much except it tells me this one up here is really expensive compared
to the others this one also has a 56 cent cost per click and the Add to Cart
is a dollar so that one’s higher than this you know I see a 75 cent Add to
Cart so I’m reaching forever I’m gonna keep reaching towards that 75 cent Add
to Cart because I know it’s possible right so I’m gonna turn off those two
and I’ll likely turn off this one this 92 cent at the cart too so I’ll just
have to running and they’re at 75 cent at the car and 82 cent at the cart I’m
just gonna go ahead and click turn off really quickly so now it should show if
I click show under again it should just show two of them yeah there we go so now
we have to add sets we can go ahead and easily create new ad sets but we’ll do
that later I just wanted to show you this is how I managed my ads it’s called
add chill and you can easily get add chill it’s in beta right now but it’s if
you go to chill project.org slash add show I’ll throw a link up there you just
sign up for the beta it’s like it’s free for 14 days and then as you can see free
14 days 97 bucks a month after that but it saves me hours and hours and hours
and hours I used to spend like eight hours a day and Facebook ads because the
more more ads I put up the more money I make and then add chill just kind of
automates everything so you can read about it there but let’s go ahead and
after this so after you kind of analyze which ads are working and you turn off
then you probably three out of five or maybe even four out of five after
looking at the cost per click and the cost per add to cart and you decide hey
oh these ones are a dollar fifty at the carts while these ones are 75 cent and
the carts let’s chase that $0.75 Add to Cart range
and you know for ever we know we can at least get 75 cent out of carts now when
we get into making better audience look-alikes which we will do later today
then you can start lowering that even more and more but right now I know I can
get at least 75 cent at the carts so I’m not gonna accept anything lower or
higher than that if I see a $1 Add to Cart I’m just gonna turn the hat off and
I’m gonna come in with a new ad with new interests so I’m gonna flip this video
around because you know the whole rules about Facebook and I’m not allowed to
show Facebook I’m not allowed to show Facebook videos on Facebook so I’m gonna
bring this over to the website and we’re gonna do a couple of things first we’re
gonna make custom columns so we can analyze an ads manager a little easier
second we’re gonna make custom audiences off of our videos that we made yesterday
because off those custom audiences we can make look-alikes and then third
we’re gonna use those look-alikes to make more ads and we’re also gonna use
our interests to make more ads so I’m gonna put a link it above I highly
suggest you you sign up for ad show it’s a free 14-day trial so just like the
clickfunnels it’s free so at the end of you know this seven-day boot camp you
know it should everything should be great for you but for some reason it’s
not for you you can cancel everything but this is the ad management tool
automation tool and there’s so much to it I’m not gonna go over all of it right
now but it’s where I run all my ads that’s why you’ll see me using this in
my videos but I’ll put the link to that beta program above as well should take
you to a page that looks kind of like this so other than that I’ll put the
next video above and we’re gonna be going over a ton of stuff launching a
ton of ads showing you a bunch of interest to target and look like so I’ll
see you inside the next video all right I want to show you exactly how
you can find the most profitable Facebook as an audiences and five
minutes per day that will provide you a consistent reliably low CPA which will
enable you to scale with an ROI like you’ve never seen before let’s face it
Facebook ads are extremely competitive and the only ones that are
actually crushing it are those that can identify the perfect audience to
advertise to and not just the perfect audience but the perfect creative
whether that’s image or video but also combined with the perfect copy for that
perfect audience so a combination of all three enables them to absolutely crush
Facebook ads and if you’re not able to do that you’re not gonna see optimal
results so what’s awesome about this is it works
for all Facebook ads whether you’re doing e-commerce apps SAS lead gen
coaching consulting maybe you’re an affiliate whatever you’re running
Facebook Ads for this is gonna help you save ninety five percent of your time
and double if not triple your conversions and don’t worry at the end
of this short presentation I’m going to show you examples proof all that good
stuff of all of these niches so like I said these days in Facebook Ads
the only people really crushing it are the ones who have the combination of the
perfect audience the perfect creative and the perfect copy Facebook ads are
getting more and more competitive by the day so if you can’t identify those three
things and combine them your results are not going to be as great as your
competitors and we both know every single day ads are getting more
expensive and more competitive and the prices are not going to go down with the
surge of marketers just flocking the Facebook ads because of the endless
amounts of data it’s just simple supply and demand right
more marketers that the ad costs are gonna go up right so as marketers come
in and they want to advertise on Facebook the prices will continue to go
up making it harder for you to acquire customers clients users purchasers
whatever for the price that you want now how do you find that perfect creative
copy and audience so you see results that you’ve never seen before and it’s
simple the same exact way that anybody who is great at anything does it they
put in their 10,000 hours they test they practice they practice they practice you
know Edison we all know that he failed a thousand times before he created the
light bulb but guess what he made 999 tests tweaking testing and refining his
formula before he created light bulb and we all know Wayne Gretzky you know you
miss 100% of the shots you never take and that’s so true and doesn’t it hold
kind of the same for testing different images or different videos if I
test one image or video am I gonna see his good results if as if I test 10 or
20 probably not if I test 20 I’m gonna see a couple huge winners I’m gonna see
a lot of losers but I’m gonna take those winners and combine them with other
elements and if I never would have tested those 20 different videos then I
would have never seen those results in Michael Jordan you know one of the best
basketball players ever he said I’ve failed over and over and
over again in my life and that is why I succeed and it’s so true look we all
know that words sell if you test one type of copy but you don’t go on and
test 10 20 30 you’re not gonna find which words really relate to your
audience but if you sit there even if you’re not a good copywriter
if you sit there and you write 10 20 30 different types of coffee you launch
them to your ads one of them is gonna stand out maybe two three are gonna
stand out they’re gonna really relate to your audience
and you’re gonna keep rolling with those boom you just doubled your conversions
now whatever you think of Kobe Bryant you have to respect his his sickening
work ethic this is just a little quote he says you wake up at 3 you train at 4
4 to 6 come home eat breakfast relax now you’re back at it and I into 11 relax
back at it again from 2 to 4 now you’re back at it from 7 to 9 by year 5 & 6 it
doesn’t matter what kind of work they do during the summer they will never ever
catch up and that is so true if I am competing with you and every single day
I’m testing 10 20 different look-alike audiences
you know I scale the winners kill the losers every single day I do that and I
know that you’re sitting there testing maybe 5 10 per week or per month what’s
gonna happen I’m gonna find so many audiences I’m gonna crush it right so if
you sit down and you test audience after audience after audience and you just
have a sick work ethic and just do it over and over again you’re gonna find so
many profitable audiences and you combine them with your new creative and
your new copy and you absolutely crush it right that’s how it works if you test
more you find more winners right the more you shoot the more you score right
now you might be asking yourself but how do I test all of these ad combinations
every single day I only have so much time right we have like 956 other things
so doing our business we can’t just sit inside of Facebook ads all day switching
things out making new tests duplicating fiddling with Facebook ads right so let
me introduce ad show to you agile is an ad crushing machine that
will find highly profitable Facebook ads and audiences in five minutes per day so
you can get reliably low CPAs without wasting your time Achille will
constantly test different audiences and create different audiences videos
interests and add so you can really figure out which ones are your winners
well killing off your losers really quickly so you don’t spend any money and
it’s gonna help you find profitable ads 24/7 365 without you sitting there in
your ads manager all day long pretty awesome right so we’ve been using agile
for the last couple years internally to spend millions of dollars on Facebook
Ads extremely profitably now we open that chill up a few months ago and now
there are thousands of top-tier marketers absolutely crushing it with AD
chill by using ad chill you’re going to double if not triple your Facebook and
Instagram conversions while spending ninety five percent less time and you
won’t be spending more money now it’s gonna enable you to spend more money if
you want to because you you will have winning ads that you can spend more
money on and become even more profitable but the key here is you’re gonna be
getting better conversions and spending less time pretty amazing right so to go
over a few things that you can do for you you know it will create hundreds if
not thousands of look-alikes in seconds and then you can launch them to your ads
we all know the process right you find a custom audience and then you make a US
1% and then a US 2% then a US 3% look-alike audience and you go four five
six seven and so on and so on and then you do that for every single custom
audience you created why because it’s extremely profitable and you can take
all those custom audiences that you spent you know seven hours on and you
put them onto your ads you duplicate you test this audience test this audience
it’s extremely profitable but it takes so much time so now with ad show what
you can do is you can say hey for these ten custom audiences I want to select
these countries and make one through seven percent look like audiences and
then boom just in you know three seconds you make four hundred five hundred
different audiences and then launch them to past winning ads now this is a huge
time saver as well we’re able to manage multiple accounts and multiple campaigns
at the same time this saves at least a couple hours every single morning
because we can say hey anything that is over $5 per purchase
let’s turn it off anything is under let’s see it let’s
scale them do whatever we want launch new ads new look-alikes and so on so
it’s pretty cool right you can say hey I’d show I want to see all my losers I
want to turn them off with one button okay I want to see all my winners I want
to scale them up you know by 10% 20% or individually or hey I want to take some
of these winners and launch a new look like ads based off of them pretty
awesome right you can see how much time you’re gonna save in every single
morning now if you’re in the manual bidding same thing I can see say hey hey
let me see all of my winners and then I can manual bid on them click click I
want to increase the bid here I want to lower the bit here you know I want to
turn this one on I want to turn this one off across multiple campaigns across
multiple accounts at the same exact time but what about new campaigns maybe new
products new services whatever I need to find some new audiences well instead of
going over to audience insights or stocking your competitors customers
pages to see what their interests are how about typing into ad show one
interest and add chill goes and finds hundreds of high affinity extremely
targeted interest that you can just simply add to a folder save it forever
and your yoga folder or whatever and then launch a new ads to them over and
over again and see which ones have the best cost per click over time which ones
have the best click-through rate over time and you build these folders of
different interests that you can target over and over again and then you make
different selections of those interests and you add chill spits out more
interests that were like those interests so it’s a you know it’s an interest
building machine it’s pretty awesome right so then you can take those 10
interest or 100 or a thousand and create tens or hundreds of ads just like that
schedule them over time so you don’t spend too much money
kill the losers and scale the winners Achille also makes it super easy to
build out ads or page post whether that’s dark posts or on your page
instead of filling with Facebook you can just create your you know video or image
ad right inside of AD show then save it to a folder and take it in apply it to
other ads so maybe you have five and different look-alike audience there that
are doing really well you want to test them against five new page post with new
copy on them right you want to see what resonates and you go click click boom
twenty-five and two ads schedule them over a couple days five ten bucks apiece
scale the winners kill the losers so isn’t that pretty awesome like want to
take those look like audiences that you just created
and then apply them to brand new page posts where you have brand new copy
maybe hitting a different angle to see if it resonates with your you know your
client now if your Shopify user I understand not everybody is but we also
released an app they’ll allow you to do the whole process of testing a new
product you know find in Aliexpress putting it on your store and then
creating the video and creating the ad campaign targeting different interests
and launching the the ads that process used to take us an hour and a half now
with our ad chill app it takes three minutes so we can test ten products per
hour now I’m talking the video the interest targeting the whole campaign
launched into my ads and three minutes you can see if you’re launching
different products you can crash your competition now that you can test ten to
fifteen times faster than they can you’ll be able to get rid of your extra
ad buyer on your team or maybe you have an agency right now running your
Facebook Ads doing these tests for you ahead chill can be your new agency
because it will go harder than any agency possibly can go and it will test
more ads find more profitable audiences and save you so much time and money
you’ll also be able to get rid of any outdated ad tools that you might be
using look you know we’re a bunch of marketers building an ad show to work
for marketers like us right we’re not a huge corporation that couldn’t really
care less about your success we have a mastermind group where if you ever have
a question a strategy question a problem whatever we’re there we want to see you
succeed now we all know videos are way better than images right so sometimes it
just it’s hard to make videos right thirty minutes 45 minutes to make a
video you have to pay somebody or you have to you know pay with your time we
also built a really cool you know really quick video maker inside of AD show that
you can take a few images create a video and then it’s saved inside of your
Facebook ads and you can use it inside of agile to make new ads and then take
that video that you just created in two seconds test it against your your
look-alikes that you created test it against different interests test it with
different copy and you’re finding more and more winners so every single day
your ads are improving you’re getting better you have a sick work ethic
without having to spend all day inside of Facebook ads you spend five 10
minutes a day and every single day your ads will get better so a chill is
created simply because we saw this huge problem right it was a good problem
to have it was simply hey if we launch more ads testing different things you
know definite different images different videos different interests different
look-alike audiences different copy if we test with all these things every
single day we were guaranteed to see better results from the day before and
we were able to continue to do that every single day and dwindle down that
our CPA was absolutely crushing it and the only problem there was it just took
a lot of time like myself and my team we were all sitting inside of Facebook ads
8 hours a day like you know everything else in the
business took a backseat to Facebook ads because we knew if we spent the time
there we would get conversions for so cheap so we decided you know we’ve been
building software for the last seven years why not build out something that
will test all of these elements for us and that kind of brings us to ad show
right it’s all about finding these golden nuggets inside of your ads what
copy works what audiences work what look likes what you know what videos work
best and then you combine them together and you’re starting to see how you’re
absolutely gonna crush it with a chill right yeah of course so I know I just
threw a ton at you you know we went over look alikes
interest you know managing bulk accounts or both campaigns at the same time
manual bidding creating ads really quickly page post dark posts the video
maker the 3-minute campaign launched for Shopify how you can run this for your
e-commerce business your app business new agency you’re a Philly business and
so on and so on I know there’s a ton so I mean really I
kind of want to invite you if if you are struggling with scaling your Facebook
Ads because of time or conversion costs book a demo below will show you inside
of AD show and exactly how it’s going to work with your specific business like I
said if you’re running any Facebook Ads ad shows absolutely gonna crush it for
you so you don’t take 20 minutes jump on a call with either me or somebody on my
team and we’ll walk you through the exactly
the full platform how it’s gonna work for your business and how you’re
absolutely gonna crush it so there should be a big button below to do that
now and you can book that and from here I just want to like show off some some
cool results some little case studies of people who are crushing it and all that
good stuff so with AD show we were able to grow stores Shopify stores from a
couple hundred dollars a day so this is one store and you can see you got up to
$24,000 per day why because we were able to find
the perfect audience and the perfect copy that resonated perfectly with them
and then the perfect video to go with that because we test it every single day
new element new element new element every single day we got to three percent
better to three percent better over the course of 30 days you see what happens
right so absolutely crushing with the Shopify process and ad show here’s Chris
who’s super pumped he’s like day two of using that show I created a ton of
different look-alikes I created a hundred different ad says just like that
long story short he said I am blown away I have never seen an ROI like this
before so don’t you want to see an ROI that
you’ve never seen before right like that’s the whole goal here is to be able
to test so quickly that you absolutely crush it now a little example of mobile
apps if you’re running mobile apps like ad show helped us get over 25 million
downloads in the App Store published on a bunch of blogs and you can see in the
bottom right here I highlighted this because this is the cost per mobile app
install and we typically you know clients that come to us and say hey when
you run our mobile apps or can we use add chill they typically see two to
three times better results now the reason I highlighted this below because
that those screenshots 69 cents our iPad installs and 44 cents our iPhone
installs now if you’re in the industry you know iPad installs are more
expensive iPhone installs are a little less expensive but the point here is
this is in a niche where competitors are spending up to $10 upwards of $10 per
install and we’re paying 44 cents 69 cents
why how because we find the perfect combination of the perfect audience the
perfect creative plus the perfect copy because every single day we’re launching
new ads with AD chill so make sure to book your demo below if you are you know
running Facebook ads and you want to absolutely crush it
here’s Deon he jumped into the group just the other day new ad show user and
he said once this app catches on people will be buying it like ice cream in the
summer mark my words on this I’m rarely wrong
on apps take it from the laziest man in Econ and I know Deon absolutely crushes
the shopify ecommerce game so it’s pretty cool to hear that I hear that
from him but uh you know take it from him he’s using it out absolutely
crushing you can book a call be low and yeah let’s get started now
like I said it’s not just for EECOM or apps you know this is some lead gen so
if you have an agency or you know you trying to set up consulting calls or
coaching calls whatever it might be like I said I’d show works wonders for all
Facebook ads because it finds the perfect audience perfect creative and
the perfect copy combines them and you crush it right that’s the element of any
winning facebook ad you can see this is one day of calls that are set up all day
long and this is what the calendars look like every single day so if you need
people to put calls or make appointments you have to be using ad Joe for your
Facebook ads so there still should be a button below where you can book that
free demo now let’s just check out some more success you know the guys over
Jonathan and Bridgette over a way of truths they said being a team of to time
is always thin ad show solves a bunch of problems we used to have with Facebook
ads it helps us create a ton of interest and look like audiences that we would
have never tested before and that makes sense right
then launches them in seconds which used to take us hours we’ve been able to
dramatically drop our CPC with these new audiences we also love being able to
create videos quickly inside of AD show instead of having to create them
manually the only thing I wish that I I had ads show during the holiday season
though the only thing I wish is that I had ad chill during the holiday season
so cool I chose a must for anyone running Facebook Ads cool thanks to
Jonathan and Bridget that’s nice a little comment there I know they were
absolutely crushing it with ad show and you know they’re right on so I’m really
excited to see all our clients just dominate during holiday season because
they’re gonna be able to find so many profitable ads now Robert also said you
know I’ll try not to read this whole thing but he said before I used to
create weight I used to spend way too much time creating ads before the video
creator has helped me from stealing videos so if you have they’re stealing
videos you know you can use our Video Creator to launch ads really quickly and
he said they find the interest inside of ads are extremely valuable as well and
then just some results from another client of ours using ad show to
absolutely crush it so you can see people are absolutely dominating with ad
showed you can book a call below and you know we’ll stop here with Dean I could
go on for hours if you have any questions we’ll answer them in in the
demo call but he said until we started using heo we were having
we’re having to use multiple apps plus a lot of manual work to manage ads and we
run a lot of them now that we’ve gotten the hang of things took about an hour
we’ve cut what took hours down to about 15 minutes so that’s awesome you know a
chill is changing the way people run their businesses imagine you’re spending
a couple hours on Facebook ads or maybe more and you can cut that down you know
to 15 minutes 10 minutes whatever you know there is a little bit of a learning
curve to add show of course it’s a really really in-depth piece of software
but Dena was able to learn it in one hour and the cool thing is as we walk
you through everything we have onboarding calls and like I said we’re
not a huge we’re not a huge company that you know we don’t really listen to
people we’re there for you that anytime you do have a question we answer it you
know whether it’s making a video or text whatever we’re there to help you crush
it so guys if you are struggling with scaling your ads because of either time
or conversion costs you can book a demo below we’re gonna walk you through the
entire back end of AD she’ll show you exactly how it looks and all that good
stuff you can have any questions you have we’ll answer them for you and we’ll
show you exactly how ad shows gonna work for your specific business as I
mentioned it doesn’t matter what type of Facebook ad you’re running ecommerce
people are crushing it drop shipping people are crushing it mobile apps
people are crushing it you know online apps Shopify apps all that good stuff
consulting coaching Legion agencies affiliates if you’re running Facebook
Ads you will crush it with AD show please do let me know me or my team know
inside of the during the call if you have any questions we’ll answer them all
for you I’m gonna hop off here because I know this is getting a little long but
thank you so much for sticking around to this point and and learning a little bit
about AD show I hope you can see the value that it will bring to your
business like I said multiple times we’re here to help if you have any
questions bring them to the call ask him in the group and yeah I’ll talk to you
soon all right bye

2 thoughts on “DON’T LOOK AT FACEBOOK AD ANALYTICS

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