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Media and Communications

DELVE talks about advertising and analytics

DELVE talks about advertising and analytics


When deciding between Google Analytics 360
and Adobe Analytics, don’t just think about the two analytics platforms. Think about what it natively integrates with. Google Analytics 360 integrates with the advertising
side of Google Marketing Platform, which is Display & Video and Search Ads. It also ties back to the analytics side, which is Surveys, Optimize, Data Studio, and Tag Manager. When deciding between Google Analytics 360
and Adobe Analytics, think about the full stack. Think about both Advertising and Analytics.

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