Hi guys! Welcome to the 29th episode of Daily Denny Santoso. So I had problems with the sound just now so I re-record it using my hand phone, hopefully it’s a lot clearer for you. A few days ago, I was… Okay, hopefully you can hear me loud and clear. Let me know if you can hear me clearly. I’m trying to fix my reception here. Guys, can you hear me clearly or not? Hopefully this time is better. Okay, there’s Ihwan. How are you, bro? Michael. Okay, good! I’ll proceed. Again, welcome to the 29th episode of Daily Denny Santoso. This time I’ll explain how to read Facebook ad report. Because a few days ago, I just launched a course about Shopify and International dropshipping. I got lots of questions, especially from the DM Labs group, how to check whether the campaign is going well or not. Whether the targeting or the testing is right or not. Lots of stuff about Facebook. So actually, if you’ve started to run the business, other issues are more pressing. Like choosing payment gateway, fulfillment, et cetera. It’s a lot more. But at the beginning, lots of people don’t understand the details of Facebook ads. I will break it down to you, how I read my Facebook ad report. Because there are lots of questions about that. This is quiet interesting. Okay, so… You set your Facebook columns like this. It’s quite long. Starting from CTR ALL. CTR ALL, Click to Read All. And then CPC ALLs. And then CTR LINK. CPC LINK. And then LINK CLICK. And then View Content. Cost per View Content. Add to Cart. Cost per Add to Cart. Purchase. Cost per Purchase. Amount Spent. The total amount that we have spent. Total Purchase. Your Budget and your Bid. Frequency. Okay, I will explain it one by one. I just discussed this with my brother yesterday, that’s why it’s still written in my room. Yesterday he came and had some questions. CTR ALL is Click to Read. Total of Clicks, percentages of clicks from all kinds of clicks. So from comments, likes, share, photo clicks, video clicks, everything is here. Zooming in on a photo is also here. So this is the general idea of your engagement. If this is low, it means your ad has a low engagement. You have to change your ads. So if the CTR ALL drops, like only 1%. 1% is considered a drop. My winning campaign’s CTR ALL is above 7%. 7%, 8%, 9%, like that. If this drops, it means no engagements, which can mean 2 things. Either, 1. You have to change your product or ads, Your ads, especially your ads. And then your targeting maybe wrong. Your product is okay, but the targeting isn’t quite right, that’s why people won’t engage. So if this is low, you don’t need to see the next ones, you already know where the problem is. Next, if this is high, we will move on to the next one. CTR LINK. So if it’s high, like 7% or so, you move on to CTR LINK, to see how many people click on your link. If they click the link, they will visit your website. And in here, you can call something high if, well, if you can hit 1%, it’s already quite good. 2% or 3%, that’s very very good. But usually, my winning campaign’s on 1%. even 0.9% is already considered very good. A low CTR LINK is on 0.7, or 0.6, or 0.0 something is considered very low. And after that, we count LINK CLICK. We count the link clicks. How many people who click your link, it’s the amount of link clicks. After link click, they’re supposed to be on your website. Here, it is accepted by View Content. View Content tells us how many people view. If the LINK CLICK, for example, is 100, I… Wait, I have to take… Where is my… Oh this. Wait… I am getting my marker. Okay. For example, if the LINK CLICK is 100. In here, theoretically, it’s also 100. But it can vary, the LINK CLICK can be only 20. If it’s 20, it raises a huge question mark. Why? Because if it’s 20, it means there’s a drop. There are 100 clicks, but why only 20 are received? Check your landing page, are there too many images? Is it too heavy to load? And then, if this is 200… It can be 200. The click is 100, the View Content is 200, which is really okay. What does that mean? It mean they were browsing your website. Opening other pages. So in here, you can see how interactive your pages are. Okay? And from, here, let’s say we have 100 people, 100 people. How many people add to cart? If from those 100, there are 50 who add to cart, Which is a really good number. But what if it’s only 5? If it’s 5, it means something went wrong. You’ll know that if there’s only 5 who add to cart, it means there’s something wrong with your landing page. People don’t click Buy. What does that mean? It can mean that the Buy button is invisible. Button. Invisible. Or maybe it’s the price? Is it too expensive? So you can test it by lowering the price. People have visited and viewed the product, but they didn’t buy, they didn’t click Buy. They didn’t add to cart. It means something is wrong. So now you know where to breakdown. Let’s say this is really 50. We use 50. The Add to Cart is good. But the Purchase is only 1. What does that mean? People have added the product to their cart but they didn’t complete the purchase. From there, we can see where the problem is. It’s on the check out landing page. So if the Add to Cart is high, but the purchase is like this, it’s a simple problem if it’s on the checkout. The problem is on the shipping cost. Shipping cost. Too high. For that product. Or for that market. I’ve used “Free + Shipping”. So Free + Shipping. It means the price of the product is 0, the shipping cost is 9.95. Like this. In that product, this happened. It really dropped. The Add to Cart was really high, but the Purchase was really low. It became unprofitable. So I changed it. I changed this to 5.95. I lowered the shipping cost to 4.95. So the total is 10.80. It became more expensive. But this one sold better. Because people saw this one, 4.95 is a normal price for a shipping cost. And 5.95 for the product price is also normal. But this one… People saw this as too expensive. So you have to test all of this to know whether it’s too expensive or not, you have to read all the data. Then you can test them all. Then we start looking from here. We count the total purchase and how much we spent for the ad, then we know whether it’s profitable or not. Okay, it’s like that, simply. If you’ve learned more in detail, if you’ve joined the course, I will explain in more details. For example, like this… All of these, starting from the left to here, If there’s a problem here, it’s FB issue. FB Ads Issue. But anything happens on this side, It’s web issue. If you have a low CTR, low CTR LINK, et cetera, it’s a Facebook issue, you have to change something on Facebook. You might have to change the ads, targeting, et cetera, But if the problem is in this side, It’s a web issue. The ads are okay, but the problem’s on the web. We still have a long way to go. If you’ve joined the class, we have ways to optimize the View Content, or Add to Cart. How to slide a funnel, make a lookalike audience, slide from left to right, like that. It’s quite long, it’s very detailed. So that’s it. Hope you get an idea how it works. Coincidentally, on the 17th, I will go to Surabaya, On the 18th & 19th, I will hold a Facebook Ads Mastery class. You can check the link above. Albert will teach. I will explain this in class in detail, about sliding funnel, et cetera. I have 5 minutes, if you have questions, just post it below. I will answer them. So 5 minutes. So no more asking in the group questions like “The engagement is high, but is the price okay?”. I can’t answer that question unless I have the complete data. So from here, you can know how your funnel is. So starting from advertise, click, view content, add to cart, purchase, you can know where it goes wrong with this data. But if you use basic Facebook, it’s very… uhh… hard to tell for me… There’s no data for me to do anything. So Facebook is quite interesting. One of the most important things is about mindset actually. Interestingly, when I launched the course, the responses are mixed. There were people who were so enthusiastic. There were so many enthusiastic people. And there were people who thought “If you have gained so much money, why do you still teach?” There’s a lot of things about that, but basically it’s about a mindset that makes people stop. So when they’re like that, they stop. They don’t advance, they only can comment. What a pity, I think. Yogi asked, what’s the budget for Shopify. It’s very relative. Standard price, it’s $5 per adset per day. That’s the cheapest. $1 won’t get you any traffic now. When I first started, I also spent around that much. $5, $10, if it’s profitable, it became $7, $12, slowly rising. When I was learning again, my mentored advise me to spent a high amount. So I spent around $100 for advertising. Per day per adset. That’s the minimum. He advised on $200 actually, but $100 is also okay. That was when I realized the difference between the quality of the traffic. So if you spend little, you are given a bad traffic. And a low conversion. And it will take a long time to get you one sale. Meanwhile, I just need 2 days of testing to know. So I… My point is, it’s either you invest money, or you invest time. Because if you test for a month using $5 per day, and you haven’t succeeded in that month, that’s a waste of time. Meanwhile, testing should only take 2 or 3 days. Who’s this? Healthy food? Is the international dropshipping class still in discount? I don’t know, but you can check the link. Everything has an administration. Yogi, “Shipping from China takes a long time, how should I talk to the buyer?” Everything has been written, on the page, everywhere, that shipping will take 3 – 4 weeks. More or less, it’s like that, so don’t worry. It happens, people complain. It happens. Elvan, “Normally, how many percent of RoI you get per day?” If you get a winning campaign, I once get a 500%, or 400%… It once happened to me. I spent 2.500, and I got 12.500 in a day. So the RoI is 12.500 / 2.500, it’s around 400%. It once happened, but don’t dream to high. Getting 50% per day is quite good. 50% means if your ad is $1000, your profit is $500. It’s really really good. It’s very normal. Don’t dream too big. Just joined, but gained 500% tomorrow. It’s very rare. Don’t set it as your standard. I don’t want to give false hope. It can happen, but don’t expect it as something that must happen. But… 50%, or even 20$, it’s good enough, right? I mean, all businesses are struggling these days. Getting 20% is already really good. In a day. Is there any questions before I close this. I am checking out some stuff. On the beginning… On my previous video, I emphasize the importance of mindset. This is a business, not an instant money. Don’t expect for instant money in here. I see this as a business. But I am interested in here because it’s the trend right now, and it is quick cash. This is a quick cash, you’re skilled. But… my point is you have to learn first to be skilled. Don’t expect to master this immediately if you just join. I needed a month or two to become okay in this. The first month was profitable, but not that big. The 2nd and the 3rd month was when it started to become big. My first 100.000 was on my 3rd month. I mean my 2.5 month. Around that much. Which was really okay. So mindset is very important. Everything that you have invested in Facebook is to buy data. So it’s not a gamble here. Everything that I have explained to measure an ad, a funnel. That’s what you use to be a standard to run this. We are not allowed to use feelings. Because when you use feelings, when you set the budget to $1.000, you’re going to have a headache. And when it didn’t sell, you’re going to be stressed and give up. So instead of feelings, use data. So in here, we’re going to be an analyst. We look at the data, learn from it, evaluate, and make decision based on it. That’s the process. So it’s not based on feelings. No. We base decision from research. That’s why there’s product research, seeing over trends, predicting which product will sell, We don’t pick products just because we like it. It’s not going to work. Here, we also teach you how to see what your audience like / is interested in. Not what you like. I’ve known some people who start selling on Shopify, the products they list are the ones they like. It’s a big problem because the ones who buy aren’t you, but your audience. You have to know whether your audience will like your product or not. Because if you upload products because you like it, it won’t sell. It’s that simple. Second, still in product selection. Select products that you can decide the targeting. So let’s say there’s a cool product, I forgot what product I saw yesterday. It makes you confused, who should I target with this product? What’s the segmentation for its interest category? When you can’t find out, better don’t sell it. Don’t sell it. You have to know who to sell if you upload the product. You’ll learn a lot about user persona, the passion of your audience, et cetera. It’s a very interesting lesson for marketing. Okay, if there’s no other question, check the link above. The link above is the next class. bit.ly/facebook-mastery. It’s my class, on the 18th & 19th in Surabaya. For two days, we will explain to you in details. Albert will share everything to you, from basic stuffs to advanced ones on Facebook. He will tell you his experience in selling T-shirts. But this is not just for T-shirts, it’s for general. In very very detail. About pixels, manual bidding, auction bid, et cetera. We also add something called Law of Large Number, LLN. Law of Large Number. How we analyze a campaign based on tens of adset, not just one campaign with one adset. How much budget we need, everything will be taught in class. I will teach you personally about funnel, how to make one from a digital marketing strategy. And then I will share about how I scale my campaign. Scaling campaign is a specific skill to grow very fast before your campaign dies. So, this process, reading the data, I will also share this in class. In very detail. How to make our scaling strategy using this. How to expand to multiple countries. International dropshipping not just in the US. But we can grow world-wide. Everything has it step by step process. We’ll teach how to deal with everything, not just do anything when something happens. I think that’s all. I’ll see you in class, on 18th & 19th February, in Surabaya. The link’s above. Okay? I’ll see you guys! Bye bye!