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Create Dynamic Product Ads on Facebook To Promote Blogposts | Create Facebook Product Catalogs

Create Dynamic Product Ads on Facebook To Promote Blogposts | Create Facebook Product Catalogs


hey everyone this is Viren and welcome back to my youtube channel for another marketing tutorial now this is an extremely interesting one a lot of people have been asking me to do this tutorial in this tutorial I’m going to show you how you can take all your blog posts so if you’re running a blog like me this is my blog and there are about 40 50 posts here for different subjects you can collect all your posts and create dynamic Facebook ads so you will define one large audience and Facebook will automatically decide which article to show to which user based on which sort of audience that’s responding to your ads this is extremely similar in fact this is what a lot of e-commerce sites do as well where they will create a catalogue of the product which basically means like an excel sheet which has a list of all their products and they will just upload one product feed to Facebook and then they will start advertising and a lot of times what you might have noticed is if you’re searching for a product on Amazon and you immediately start seeing ads for similar products from Amazon on Facebook or Instagram this is exactly what is happening so you can even use Facebook pixel to see who is clicking on these ads and showing them related ads there are a lot of possibilities but in this tutorial I’m going to show you how to basically set this up for a blog that is what I’m running here so it will be of great help if you have Facebook pixel set up I’m gonna go into my ads manager here and go to pixels click on that this is the pixel I’d set up for my site now I’m not gonna show you again how to set up the pixel however I will link up the videoed in a card right here you can click on it and what’s that you totally if you want to set up a pixel this is not absolutely necessary for this tutorial for you to do but then I’d recommend doing it what I’m getting here is a page view whenever someone opens any page on my website that is all it is now in order to get started with this ad Facebook dynamic ads you will first have to create a product feed now Facebook by default does not give an option for bloggers to create something like this so what we will do is create a product feed but for our blog which means that there’ll be a lot of fields like availability price of the product and stuff like that and we will just have to work around that and I’ll show you how so first you need to make a Google sheet I’m going to show you one that I’ve already created this is the one this is basically a Google sheet you can go to docs.google.com and create a spreadsheet these are the columns you need to add I’m going to share the link to this feed on the description below you can check it out check out this one that I made and probably make a copy you need to give all your blog links an id this is something I’ve exported right out of WordPress so you can do that as well if you’re running your block on WordPress or or you can just create one yourself now availability and condition is a field that facebook requires but since we are working with blog links and not exactly products which is gonna write in stock and new for everything there’s a description there’s an image link the image needs to be big enough for Facebook to use for ads so do make sure you follow those guidelines and this is basically a link to my site where the image for this post is that this is the link of the post the post title now price is something again Facebook requires you to add to this product feed but since these are blog posts I’ve marked price default as 0 and finally is something called brand where I’ve just mentioned mine this is the basic set up all of these field are required there are a lot of other fields that you can add if you are actually doing dynamic ads for your products you can go check it out I’ll leave a link to this on the description as well where you can see the template that Facebook advises you to use for your product feed anyway once this is done you’re gonna go to file and publish to the web so we need to create a link to sheet 1 which is where the blog has been listed and create a CSV now there are other content and setting changes there is automatically republish when changes are made that’s perfect so whenever I add a new row I make a new post and add to this sheet it’ll automatically get updated on Facebook so let’s just click on publish are you sure you want to publish okay and once the publishing is done you will get this link and you need to copy this link we’ll use this to import all of these blog posts on Facebook now next step is go back to Facebook Ads manager and here let’s go under catalogues which is under assets here you will first have to select a category for your catalogue now like I told you Facebook does not have a catalogue for blog posts but we are trying to create one anyways so we’re going to use e-commerce that’s the template we chose and click on next who owns this catalog you can select either a business account or personal account of selected a personal account give this catalog a name and create catalog created now we add products to it these are the options we can use to add feeds you can either add them manually here or you can use a data feed which we are going to do and there’s also connect Facebook pixel so if you had Facebook pixels connected whenever a pixel got fired for a page on my blog it’ll automatically get added to the data feed so unless the Facebook pixel is fired for a page it will never get added to the feed but we which is going to keep it simple we’re going to use use data feeds click on next do you want to download CSV template follow the guide we don’t need this because we’ve already setup one for ourselves do you want to upload one so you want to set a schedule where the feed is automatically updated I’m going to set a schedule you’re going to begin by adding the data feed URL so we’ll just copy and paste this link from here now if this is linking to some URL which is password-protected and needs that username password you can add that here but we really don’t need to schedule how how frequently should Facebook go to this link and fetch new URLs so I usually make post once every week or twice every week so I’m just going to say every Monday 10:00 p.m. choose a name that will help you find this data field later and finally set a default currency again it does not matter to us but I’m gonna select Indian rupee anywhere and start upload the data feed uploading is done now based on the list size and a lot of other factors this might take a bit of time but for me at least it got done in less than a minute let’s view the products this is beautiful as you can see all my content has been imported and we can now go right ahead and start creating ads so let’s go into the ads manager create a new campaign and this time we’re going to select catalog sales select the catalog click on continue now let’s create an ad set so first of all you need to select if you are trying to create an ad for all products or a specific segment of your product right now I’m going to leave this at all products but let me just show you how you can filter so these are all the four seven products as you can see and these are all the different categories with which you can filter but these have to be added to the product XML for you to be able to filter this as you can see I had just added one brand viren baid if I had added multiple brands to the CSV this sheet right here I could have filtered easily right here but for now let me just create one for all products now we need to define an audience so use info from your pixel or app to create retargeting audience or define a broad audience and let Facebook optimize who sees your product so if your website has a lot of viewers you can use that info from your pixel and create retargeting audience for yourself where you can select which events you want to include in this and whenever that event is fired by a user they get added to this retargeting audience but for me right now since my website does not have that many users I’m going to define a broad audience and let Facebook optimize who sees it there you go i’ve selected an audience for myself selected a very broad audience with the reach of about 2200 to 11,000 people everyday and the estimated conversion is 7 to 33 that’s pretty low anyway let’s go ahead and select placements so I’m going to edit placements and I want to show these ads only on Facebook feed not on Marketplace Instagram feed sure not on audience Network and not on messenger now remember to show these ads on Facebook the images right here on your XML need to be at least greater than 600 into 600 pixels so make sure that’s set in place and now select a budget I’m gonna select something very small since I’m just showing you this tutorial run my ad set continuously starting today you can set the optimization for ad delivery as a conversion event here so so far on the previous tutorials you’ve only seen link clicks and impressions but now we can actually set this to conversion events you can select a conversion window now what is conversion window mean if a user sees the ad on day one and then ends up on your website on day six then Facebook is going to count that conversion as coming from Facebook so the conversion window is going to be seven days if you change this to one day what this means is that from clicking on the add to the event actually being triggered the conversion time has to be less than one day only then this it gets attributed to this ad you can also change it to one day click or view here what it means is that from seeing the ad or clicking the ad when the user ends up firing the conversion event it’s going to they’re going to get attributed to this ad so I’m just going to select a 7 or 1 day click the event is view content there are other events here as well now remember you can only do this if you have Facebook pixel set up if you haven’t I had a link posted on this tutorial in off the cards right here you can check it out now the bid strategy you can either set a lowest gap or you can set a target cost how much you’re willing to pay per conversion or the lowest gap set a cap on how much you’re willing to pay per conversion if you select bid this means that Facebook will not charge more than 7,000 per conversion if you click on course Facebook is going to try and make the average cost per conversion at 7,000 but this is wait why I select my average conversion is 1 rupee you also get charged for impressions here and you don’t get charged for conversions the delivery type is standard and not accelerated let’s click on continue and now we need to create the ad so you can select the ad format as carousal single images or collection I’m gonna stick to carousal now let’s look at the content for the ad content display options there’s something called show individual items or show item categories since the the feed that we sent and had no categories defined we’re going to stick to show individual items next we write the ad text let me just quickly add something here this is very crappy content to be honest but I’m just writing anything for now add a card with a fixed image video slideshow at the beginning I don’t need that and a call at the end with your profile picture sure we can do that now if you have multiple images for each product on your catalogue on the product feed then you can select this option where you can show a slideshow whenever available but we have just one image linked with each blog post so I’m just going to select images the see more URL is just my blog link the see more display link will be virenbaid.com the headline now the great thing here is that you can add from the product feed so the headline is going to be the product name there you go the news feed description link is going to be the description from the product feed the call to action will need to change this to open link or you can also change it to no button what this means is that there is more space for content so to be honest I would prefer this because at least the titles are going to be visible and you can add an app link but that is something we don’t need this is again for product feeds URL parameters of course the Facebook pixel running is viren baid click on continue and that’s it the ad is live this is the ad set and this is the ad we had created you and remember what we had selected facebook is automatically going to decide which users should see which kind of blogs but a more cleaner away with for this would be to actually add categories as well where I could have added categories for social media or Facebook LinkedIn snapchat different kinds of tutorials that I have AdWords tutorials analytics tutorials and then I could have created separate ads for each of them would have been a much more cleaner way as I said in the beginning this is something you can use for actual product ads as well if you’re running an e-commerce store if you want a specific tutorial for that I do let me know in the comment section below and I’ll be happy to create something where you can create a product feed from Shopify or WordPress and link it up with your Facebook Ads manager and that’s about it for this tutorial I hope I was able to teach you something new and add value to you if I did please hit the thumbs up button comment and let me know and subscribe to my channel for more marketing content if you’re looking to have a one-on-one session with me the best way to reach me is through Instagram the link is right here thank you

7 thoughts on “Create Dynamic Product Ads on Facebook To Promote Blogposts | Create Facebook Product Catalogs

  1. hello viren, yea its more better if you make one for a e-commerce website (wordpress) , and see how it works dynamic with different brands.. also if you please tell us how we could track conversions using event to track conversions, how we should install it in the wordpress to know which product we are tracking and use it in the facebook. and thanks a lot

  2. Awesome Viren!!
    I've been watching your tutorials from a long time but today I could not stop myself to subscribe you after watching FB Product Catalog Ads tutorial.
    Found it amazing, this one is good too!

    I'll visit your channel regularly 🙂

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