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Media and Communications

CR TARGETED ADS

CR TARGETED ADS


U.S. TRADE HEARINGS ASKING THE ADMINISTRATION TO RECONSIDER ITS TARIFF POLICY. DO YOU EVER SEARCH FOR SOMETHING IN YOUR WEB BROWSER THEN SEE ONLINE ADS FOR THE SAME THING? THAT’S NOT A COINCIDENCE. THOSE ARE CALLED TARGETED ADS. IF YOU THINK IT’S TOO MUCH LIKE BIG BROTHER WATCHING YOU, TIPS TO HELP YOU GET YOUR PRIVACY BACK. IF YOU’RE SEEING ADS THAT SEEM TO BE BASED ON YOUR BROWSING HISTORY, YOU’RE NOT ALONE. WHATEVER I SEEM TO LOOK FOR MAGICALLY I START GETTING ADS FOR. I GET THEM ALL THE TIME. I GO ON MY FACEBOOK AND IT’S LITERALLY THE SAME AD SHOWING THE SAME THING I WAS LOOKING FOR. THOSE ARE CALLED TARGETED ADS. CONSUMER REPORTS SAYS INSTEAD OF REACHING A MASS AUDIENCE LIKE TV COMMERCIALS DO, TARGETED ADS ALLOW ADVERTISERS TO REACH SPECIFIC CONSUMERS. THEY’RE DIRECTED SPECIFICALLY AT YOU AND THEY’RE BASED ON THE THINGS THAT COMPANIES THINK YOU MIGHT BE INTERESTED IN OR MAYBE ARE MORE LIKELY TO BUY. COMPANIES DO THIS IN PART BY KEEPING TRACK OF WHAT YOU’RE SEARCHING FOR ONLINE. COMPANIES ARE KEEPING TRACK OF THE WEBSITES YOU VISIT AND THE THINGS YOU’RE DOING ON DIGITAL PRODUCTS. SOONER OR LATER YOU’LL SEE A SNEAKER AD. FIRST TRY USING AN AD BLOCKER. AD BLOCKERS ARE YOU USUALLY BROWSER EXTENSIONS. IF THEY FIND THEM, THEY BLOCK THEM. SOME POPULAR OPTIONS INCLUDE ADBLOCK PLUS AND UNBLOCK ORIGIN. ANOTHER TIP? YOU CAN USE PRIVATE BROWSING MODE ON YOUR BROWSER, WHICH WILL HELP PROTECT YOU IN SOME SITUATIONS. PRIVATE BROWSING MODE WORKS IN PART BY DELETING THE BROWSING HISTORY ON YOUR COMPUTER AFTER YOU CLOSE IT. YOU CAN ALSO CONSIDER USING BROWSERS LIKE BRAVE AND FIREFOX THAT HAVE BUILT IN WAYS TO HELP STOP TARGETED ADS. YOU CAN ALSO RESET YOUR ADVERTISING IDENTIFIER ON YOUR

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