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Cost Per Install EXPOSED (Facebook App Ads in 2019)

Cost Per Install EXPOSED (Facebook App Ads in 2019)

hey how’s it going in this video right
here right now I’m gonna talk about the cost per install and why you know what
it costs per install for each one of your app installs in 2019
so I spent millions of dollars on Facebook ads every single year and I
bring all of my best knowledge to you for free all I ask is you hit that like
button hit that like button one time takes two seconds and you don’t know how
much it helps me and I really really appreciate it if you want more Facebook
ad knowledge like this go ahead and subscribe as well and let’s start the
show so another question I get a ton is what
is the average cost per install for facebook app installs so you’re
advertising on Facebook even if you had where you haven’t that’s probably
question you have if you already are advertising on Facebook you’re wondering
hey how do i benchmark against everybody else and then if you have it how do i
budget so the answer is pretty simple it you get as low of cost install as you
want now the reason that is my philosophy is the more shots you take
okay the more ads you put up the better results you’re gonna get because you’re
gonna find winners you’re gonna find losers so our average cost per install
about 70 cents but that being said we’re in a very very competitive market we’re
in the slot machine casino games market while when we do other games it’s like
30 cents so depending on what your app for your game is it’s gonna range
depending on two things one how many shots are you gonna take you know are
you gonna work really hard at it or are you gonna throw up three ads a week and
then to what category are you in now that being said our competitors are
spending five ten fifteen twenty dollars per install so when we’re paying 70 60
50 40 cents before install that’s pretty good
so the strategy works you know the more shots you take the more you’ll score and
if you want to learn the exact step-by-step strategies I’m an open book
so ask any questions you have been in this for five plus years done over 25
million downloads spent millions of on Facebook ads and I’m a big believer
and if you’re an app developer you have to be buying ads on Facebook because you
can reach everybody and you can reach the exact people you want for us it’s
women forty clubs for you it might be different whatever it is I’ll show you
the way if you’re down so join the group below or above and in there we’ll post a
bunch of videos you can ask questions and all that good stuff it’s pretty much
a group of us that are buying a ton of ads on Facebook specifically for apps so
we just like kind of mind share because it’s not a competition right we’re all
in different niches we’re all you know teaching each other so we can all grow
together and it’s pretty awesome so thanks for watching this video other
than that I’ll see you inside the group and have a great day
bye I want to show you exactly how you can find the most profitable as an
audiences in five minutes per day that will provide you a consistent reliably
low CPA which will enable you to scale with an ROI like you’ve never seen
before let’s face it Facebook ads are extremely
competitive and the only ones that are actually crushing it are those that can
identify the perfect audience to advertise to and not just the perfect
audience but the perfect creative whether that’s image or video but also
combined with the perfect copy for that perfect audience so a combination of all
three enables them to absolutely crush Facebook ads and if you’re not able to
do that you’re not gonna see optimal results so what’s awesome about this is
it works for all Facebook ads whether you’re doing e-commerce apps SAS lead
gen coaching consulting maybe you’re an affiliate whatever you’re running
Facebook ads for this is gonna help you save ninety five percent of your time
and double if not triple your conversions and don’t worry at the end
of this short presentation I’m going to show you examples proof all that good
stuff of all of these niches so like I said these days in Facebook ads the only
people really crushing it are the ones who have the combination of the perfect
audience the perfect creative and the perfect copy Facebook ads are getting
more and more competitive by the day so if you can’t identify those three things
and combine them your results are not going to be as great as your competitors
and we both know every single day ads are getting more expensive and more
and the prices are not going to go down with the surge of marketers just
flocking the Facebook ads because of the endless amounts of data
it’s just simple supply and demand right more marketers that the ad costs are
gonna go up right so as more marketers come in and they want to advertise on
Facebook the prices will continue to go up making it harder for you to acquire
customers clients users purchasers whatever for the price that you want now
how do you find that perfect creative copy and audience so you see results
that you’ve never seen before and it’s simple the same exact way that
anybody who is great at anything does it they put in their 10,000 hours they test
they practice they practice they practice you know Edison we all know
that he failed a thousand times before he created the light bulb but guess what
he made 999 tests tweaking testing and refining his formula before he created
light bulb and we all know Wayne Gretzky you know you miss 100% of the shots you
never take and that’s so true and doesn’t it hold kind of the same for
testing different images or different videos if I test one image or video am I
gonna see as good a results if as if I test 10 or 20 probably not if I test 20
I’m gonna see a couple huge winners I’m gonna see a lot of losers but I’m gonna
take those winners and combine them with other elements and if I never would have
tested those 20 different videos then I would have never seen those results in
Michael Jordan you know one of the best basketball players ever
he said I’ve failed over and over and over again in my life and that is why I
succeed and it’s so true look we all know that word sell if you test one type
of copy but you don’t go on and test 10 20 30 you’re not gonna find which words
really relate to your audience but if you sit there even if you’re not a good
copywriter if you sit there and you write 10 20 30 different types of copy
you launch them to your ads one of them is gonna stand out maybe two three are
gonna stand out they’re gonna really relate to your audience
and you’re gonna keep rolling with those boom you just doubled your conversions
now whatever you think of Kobe Bryant you have to respect his his sickening
work ethic this is just a little quote he says you wake up at 3:00 you train at
4:00 4:00 to 6:00 come home eat breakfast relax now you’re back at it
and 9:00 to 11:00 relax back at it again from 2:00 to 4:00 now you’re back at it
seven to nine by year five and six it doesn’t matter what kind of work they do
during the summer they will never ever catch up and that is so true if I am
competing with you and every single day I’m testing ten 20 different look-alike
audiences you know I scale the winners kill the
losers every single day I do that and I know that you’re sitting there testing
maybe five ten per week or per month what’s gonna happen I’m gonna find so
many audiences I’m gonna crush it right so if you sit down and you test audience
after audience after audience and you just have a sick work ethic and just do
it over and over again you’re gonna find so many profitable audiences and you
combine them with your new creative and your new copy and you absolutely crush
it right that’s how it works if you test more you find more winners right the
more you shoot the more you score right now you might be asking yourself but how
do I test all of these ad combinations every single day I only have so much
time right we have like 956 other things so doing our business we can’t just sit
inside of Facebook ads all day switching things out making new tests duplicating
fiddling with Facebook ads right so let me introduce ad show to you ad show is
an ad crushing machine that will find highly profitable Facebook ads and
audiences in five minutes per day so you can get reliably low CPA s without
wasting your time Achille will constantly test different
audiences and create different audiences videos interests and AD so you can
really figure out which ones are your winners well killing off your losers
really quickly so you don’t spend any money and it’s gonna help you find
profitable ads 24/7 365 without you sitting there in your ads manager all
day long pretty awesome right so we’ve been using agile for the last couple
years internally to spend millions of dollars on Facebook Ads
extremely profitably now we open that show up a few months ago and now there
are thousands of top-tier marketers absolutely crushing it with AD show by
using ad show you’re going to double if not triple your Facebook and Instagram
conversions while spending ninety five percent less time and you won’t be
spending more money now it’s gonna enable you to spend more money if you
want to because you you will have winning ads that you can spend more
money on and become even more profitable but the key here is you’re gonna be
eating our conversions and spending less time
pretty amazing right so to go over a few things that you can do for you you know
it will create hundreds if not thousands of look-alikes in seconds and then you
can launch them to your ads we all know the process right you find a custom
audience and then you make a US 1% then a u.s. 2% then a US 3% look-alike
audience and you go four or five six seven and so on and so on and then you
do that for every single custom audience you created why because it’s extremely
profitable and you can take all those custom audiences that you spent you know
seven hours on and you put them onto your ads you do look at you test this
audience test this audience it’s extremely profitable but it takes so
much time so now with ad show what you can do is you can say hey for these ten
custom audiences I want to select these countries and make one through seven
percent look like audiences and then boom just in you know three seconds you
make 400 500 different audiences and then launch them to past winning ads now
this is a huge time-saver as well we’re able to manage multiple accounts and
multiple campaigns at the same time this saves at least a couple hours every
single morning because we can say hey anything that is over 5 dollars per
purchase let’s turn it off anything is under let’s see it let’s scale them do
whatever we want launch new ads new look-alikes and so on so it’s pretty
cool right you can say hey I’d show I want to see all my losers I want to turn
them off with one button okay I want to see all my winners I want to scale them
up you know by 10 percent 20 percent or individually or hey I want to take some
of these winners and launch a new look like ads based off of a pretty awesome
right you can see how much time you’re gonna save in every single morning now
if you’re in the manual bidding same thing I can see say hey hey let me see
all of my winners and then I can manual bid on them click click I want to
increase the bid here I want to lower the baby air you know I want to turn
this one on I want to turn this one off across multiple campaigns across
multiple accounts at the same exact time but what about new campaigns maybe new
products new services whatever I need to find some new audiences well instead of
going over to audience insights or stocking your competitors customers
pages to see what their interests are how about typing into ad show one
interest and add chill goes and finds hundreds of high affinity extremely
targeted interest that you can just simply add to a folder save it forever
and your yoga older or whatever and then launch a new
ads to him over and over again and see which ones have the best cost per click
over time which ones have the best click-through rate over time and you
build these folders of different interests that you can target over and
over again and then you make different selections of those interests and you
add chill spits out more interests that were like those interests so it’s a you
know it’s an interest building machine it’s pretty awesome right so then you
can take those ten interest or a hundred or a thousand and create tens or
hundreds of ads just like that schedule them over time so you don’t spend too
much money kill the losers and scale the winners
Achille also makes it super easy to build out ads or page posts whether
that’s dark posts or on your page instead of filling with Facebook you can
just create your you know video or image ad right inside of AD show and then save
it to a folder and take it in apply it to other ads so maybe you have five
different look-alike audience there that are doing really well you want to test
them against five new page post with new copy on them right you want to see what
resonates and you go click click boom 25 new ads schedule them over a couple days
five ten bucks apiece scale the winners kill the losers so isn’t that pretty
awesome like want to take those look like audiences that you just created and
then apply them to brand new page posts where you have brand new copy maybe
hitting a different angle to see if it resonates with your you know your client
now if your Shopify user I understand not everybody is but we also released an
app they’ll allow you to do the whole process of testing a new product you
know find in Aliexpress putting it on your store and then creating the video
and creating the ad campaign targeting different interests and launching the
the ads that process used to take us an hour and a half now with our ad chill
app it takes three minutes so we can test ten products per hour now I’m
talking the video the interest targeting the whole campaign launched into my ads
and three minutes you can see if you’re launching different products you can
crush your competition now that you can test ten to fifteen times faster than
they can you’ll be able to get rid of your extra ad buyer on your team or
maybe you have an agency right now running your Facebook ads doing these
tests for you ahead chill can be your new agency because it will go harder
than any agency possibly can go and it will test more ads find more profitable
audiences and save you so much time and money you’ll also be able to get rid of
any outdated ad tools that you might be using look you know we’re a bunch of
marketers building add show to work for marketers
like us right we’re not a huge corporation that couldn’t really care
less about your success we have a mastermind group where if you ever have
a question a strategy question a problem whatever we’re there we want to see you
succeed now we all know videos are way better than images right so sometimes it
just it’s hard to make videos right 30 minutes 45 minutes to make a video you
have to pay somebody or you have to you know pay with your time we also built a
really cool you know really quick video maker inside of add show that you can
take a few images create a video and then it’s saved inside of your Facebook
ads and you can use it inside of agile to make new ads and then take that video
that you just created in two seconds test it against your your look-alikes
that you created test it against different interests test it with
different copy and you’re finding more and more winners so every single day
your ads are improving you’re getting better you have a sick work ethic
without having to spend all day inside of Facebook ads you spend five 10
minutes a day and every single day your ads will get better so a chill is
created simply because we saw this huge problem right it was a good problem to
have it was simply hey if we launch more ads
testing different things you know different different images different
videos different interests different look-alike audiences different copy if
we tested all these things every single day we were guaranteed to see better
results from the day before and we were able to continue to do that every single
day and dwindle down that our CPA was absolutely crushing it and the only
problem there was it just took a lot of time like myself and my team we were all
sitting inside of Facebook ads 8 hours a day
like you know everything else in the business took a backseat to Facebook ads
because we knew if we spent the time there we would get conversions for so
cheap so we decided you know we’ve been building software for the last seven
years why not build out something that will test all of these elements for us
and that kind of brings us to ad show right it’s all about finding these
golden nuggets inside of your ads what copy works what audiences work what look
likes what you know what videos work best and then you combine them together
and you’re starting to see how you’re absolutely gonna crush it with a show
right yeah of course so I know I just threw a ton at you you know we went over
look alikes interest you know managing bulk accounts
or both campaigns at the same time manual bidding
creating ads really quickly page post dark posts the video maker the 3-minute
campaign launch for Shopify how you can run this for your e-commerce business
your app business you agency your affiliate business and so on and so on I
know there’s a ton so I mean really I kind of want to invite you if if you are
struggling with scaling your Facebook Ads because of time or conversion costs
book a demo below will show you inside of AD show and exactly how it’s going to
work with your specific business like I said if you’re running any Facebook Ads
ad shows absolutely gonna crush it for you so you don’t take twenty minutes
jump on a call with either me or somebody on my team and we’ll walk you
through the exactly the full platform how it’s gonna work for your business
and how you’re absolutely gonna crush it so there should be a big button below to
do that now and you can book that and from here I just want to like show off
some some cool results some little case studies the people who are crushing it
and all that good stuff so with ad show we were able to grow stores Shopify
stores from a couple hundred dollars a day so this is one store and you can see
you got up to twenty four thousand dollars per day why because we were able
to find the perfect audience and the perfect copy that resonated perfectly
with them and then the perfect video to go with that because we test it every
single day new element new element new island every single day we got two three
percent better two three percent better over the course of 30 days you see what
happens right so absolutely crushing with the Shopify process and AD show
here’s Chris who’s super pumped he’s like day two of using that I created a
ton of different look-alikes I create a hundred different ad says just like that
long story short he said I am blown away I have never seen an ROI like this
before so don’t you want to see an ROI that you’ve never seen before
right like that’s the whole goal here is to be able to test so quickly that you
absolutely crush it now a little example of mobile apps if you run into mobile
apps like add Joe help us get over 25 million downloads in the App Store
published on a bunch of blogs and you can see in the bottom right here I
highlighted this because this is the cost per mobile app install and we
typically you know clients that come to us and say hey we run our mobile apps or
can we use add chill they typically see two to three times better results now
the reason I highlight this below because that those
screenshots 69 cents our iPad installs and 44 cents our iPhone installs now if
you’re in the industry you know iPad installs are more expensive iPhone
installs are a little less expensive but the point here is this is in a niche
where competitors are spending up to $10 upwards of $10 per install and we’re
paying forty four cents sixty nine cents why how because we find the perfect
combination of the perfect audience the perfect creative plus the perfect copy
because every single day we’re launching new ads with AD chill so make sure to
book your demo below if you are you know running Facebook ads and you want to
absolutely crush it here’s Deon he jumped into the group – just the other
day new ad show user and he said once this app catches on people will be
buying it like ice cream in the summer mark my words on this I’m rarely wrong
on apps take it from the laziest man in Econ and I know Deon absolutely crushes
the shopify ecommerce game so it’s pretty cool to hear that I hear that
from him but uh you know take it from him he’s using it out absolutely
crushing you can book a call below and yeah let’s get started now like I said
it’s not just for EECOM or apps you know this is some lead gen so if you have an
agency or you know you trying to set up consulting calls or coaching calls
whatever it might be like I said I’d show works wonders for all Facebook ads
because it finds the perfect audience perfect creative and the perfect copy
combines them and you crush it right that’s the element of any winning
facebook ad you can see this is one day of calls that are set up all day long
and this is what the calendars look like every single day so if you need people
to put calls or make appointments you have to be using ad Joe for your
Facebook ads so there still should be a button below where you can book that
free demo now let’s just check out some more success you know the guys over
Jonathan and Brigitte over away or truths they said being a team of to time
is always thin ad show solves a bunch of problems we used to have with Facebook
ads it helps us create a ton of interest and look like audiences that we would
have never tested before and that makes sense right then launches them in
seconds which used to take us hours we’ve been able to dramatically drop our
CPC with these new audiences we also love being able to create videos
quickly inside of AD show instead of having to create them manually the only
thing I wish that I I had a drill during the holiday season though the only thing
I wish is that I had a chill during the holiday season so cool I chose a must
for anyone running Facebook at school thanks to Jonathan and bridgett that’s
nice a little comment there I know they were absolutely crushing it with AD Joe
and you know they’re right on so I’m really excited to see all our clients
just dominate during holiday season because they’re gonna be able to find so
many profitable ads now Robert also said you know I’ll try not to read this whole
thing but he said before I used to create weight I used to spend way too
much time creating ads before the video creator has helped me from stealing the
videos so if you have they’re stealing videos you know you can use our video
creator to launch ads really quickly and he said they’d find me with interests
inside of ads are extremely valuable as well and then just some results from
another client of ours is using ancho to absolutely crush it so you can see
people are absolutely dominating with ad showed you can book a call below and you
know we’ll stop here with Dean I could go on for hours if you have any
questions we’ll answer them in in the demo call but he said until we started
using a – we were having a problem we’re having to use multiple apps plus a lot
of manual work to manage ads and we’ve run a lot of them now that we’ve gotten
the hang of things took about an hour we’ve cut what took hours down to about
15 minutes so that’s awesome you know I’d chill is changing the way people run
their businesses imagine you’re spending a couple hours on Facebook ads or maybe
more and you can cut that down you know – 15 minutes 10 minutes whatever you
know there is a little bit of a learning curve to add so of course it’s a really
really in-depth piece of software but Dean was able to learn it in one hour
and the cool thing is as we walk you through everything we have onboarding
calls and like I said we’re not a huge we’re not a huge company that you know
we don’t really listen to people we’re there for you that anytime you do have a
question we answer it you know whether it’s making a video or text whatever
we’re there to help you crush it so guys if you are struggling with scaling your
ads because of either time or conversion costs you can book a demo below we’re
gonna walk you through the entire back end of AD she’ll show you exactly how it
looks and all that good stuff you could have any questions you have we’ll answer
them for you and we’ll show you exactly how ad Joe’s gonna work for your
specific business as I mentioned it doesn’t matter what type of
oh god you’re running ecommerce people are crushing it drop shipping people are
crushing it mobile apps people are crushing it you know online apps Shopify
apps all that good stuff consulting coaching Legion agencies affiliates if
you’re running Facebook Ads you will crush it with AD show please do let me
know me or my team know inside of the during the call if you have any
questions we’ll answer them all for you I’m gonna hop off here because I know
this is getting a little long but thank you so much for sticking around to this
point and and learning a little bit about AD show I hope you can see the
value that it will bring to your business like I said multiple times
we’re here to help if you have any questions bring them to the call ask him
in the group and yeah I’ll talk to you soon
all right

2 thoughts on “Cost Per Install EXPOSED (Facebook App Ads in 2019)

  1. Hey! How can I help you with FB ads? Post your questions below 👇

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