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Conversion tracking in Google Ads

Conversion tracking in Google Ads

tracking in Google Ads. Setting up ad campaigns
takes time and money. So how can you be sure they
reach your business goals? With conversion
tracking in Google Ads, there’s no need to wonder. Conversion tracking
is a free tool that tracks user
actions you’ve defined after they click your ad. A conversion is any user
action you consider valuable. To get started tracking
these actions in Google Ads, choose a conversion source, such
as user activity on your web page, app downloads,
calls to your business, or offline conversions. Then give it a fitting name
that accurately describes it, such as newsletter sign
up or shoe purchase. Pick a category that best
fits this conversion. This will help organize
similar conversions in reports. Next, quantify how
much a given conversion action is worth to you. Some conversions might
always have a fixed value, like a newsletter sign up. Or let’s say you want to
track customer actions that have different values each time
they occur, such as purchases of items with different prices. You can provide
transaction specific values for each conversion. This will precisely measure
your return on investment. You’ll also determine what
counts as one conversion. For example, after
clicking your ad, you may want three purchases
to count as three conversions. Or let’s say a user downloads
a brochure multiple times. You can count this as
only one conversion. So then how does
your site recognize that the conversion took place
and pass that information to Google? After you save the
conversion, you’ll see tags or little pieces of
code to paste to your site. These tags record conversions
in your Google Ads account. If this is your first
time setting up tags to your website,
there are two steps. Add a global site tag
and add an event tag. Add an event tag for each
conversion you want to track. The event tags should be
added to the page where the conversion
action takes place. You can insert the tags
to your website yourself or send it to your
developer to do for you. Conversions will appear
in the conversions column of your campaigns tab. It may take up to 24
hours for some to appear. For more information
on conversion tracking, be sure to check
out the Help Center. Thanks for watching. [MUSIC PLAYING]

18 thoughts on “Conversion tracking in Google Ads

  1. Google is anti-free speech. Google is bias to the alt-left. What Google did to Alex Jones is wrong. Shame on Google.

  2. GOOGLE LOVERS hit like here for making love life too easy……


  3. GOOGLE ads is very IMPORTANT for our LIFE agree…..?


  4. Is there any reason why one would track conversions both on Google Ads and Google Analytics? Also, what are the reasons why conversion figures may differ between those two? Google Ads generally reporting a larger number of conversions than GA.

  5. Quick question, do we use one thank you page for one landing page? or can we use just one thank you page for multiple landing pages?

  6. @google i would like more clarity or the difference between global site tags and event tags.
    is it a "one or the other" type of thing? or is it more like you have to have a global site tag AND THEN you add your event tags to monitor the traffic of specific actions/events within the website?

  7. Hi, Will having my Analytics ID and Google ads ID in the config section of the global site tag mess with optimization on smart shopping campaigns?

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