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Coca-Cola, 1971 – ‘Hilltop’ | “I’d like to buy the world a Coke”

Coca-Cola, 1971 – ‘Hilltop’ | “I’d like to buy the world a Coke”


(SINGING) I’d like to buy
the world a home and furnish it with love. Grow apple trees and
honey bees and snow-white turtle doves. I’d like to teach the world to
sing– sing with me– in perfect harmony. Perfect harmony. I’d like to buy the world a
Coke and keep it company. That’s the real thing. I’d like to teach the world to
sing in perfect harmony. I’d like to buy the world a
Coke and keep it company. It’s the real thing. Coke is what the world
wants today. Coca-Cola is the real thing. Coke is what the world
wants today. Coca-Cola is the real thing.

100 thoughts on “Coca-Cola, 1971 – ‘Hilltop’ | “I’d like to buy the world a Coke”

  1. Millennial Version:

    I'd like to get to my safe space

    with queers and company

    I find fault in everything

    I cry and complain about

    Donald Trump

    'Coz I have no brain

    And everything is racist to me

    Me and my friends are giant

    hypocrites and like Ariana Grande music

    even though it sucks shit

    We love Antifa and throwing piss

    and get offended over anything

    (reprise)

  2. The story almost made me cry and thanks emplemon for letting me now about a person who saved me and the whole worlds life

  3. I'd like to be somebody eellse and not know where I've beeeen, I'd like to build myself a house out of plasticiiine, Ahhh, shake along with meee

  4. Why is there an epidemic of boomers in this comment section? I came here from a nice video by Emperor Lemon and you old hags can't be happy.
    I genuinely can't wait til Baby Boomers are long gone. You helped nobody and are the true privileged twats in this world.

    Fuck you all
    -Gen Z

  5. i dont care about this, but in usa mexicans are not even reprsensted ata lll… they dont need to be if this is who tthe americans are…… just know this, mexicans have always been there….. they are a large number of population and even the other latino races like cuban, puertorican get more representation then mexicans do….. i dont want people to think that i want the mexicans to be represented in culture or movies either…. its just me wondering why they are so non existant….if they are like 20 million i think more then that…. it is also the truth its cuban, puerto rican people acting white…. those are the only lations you see in the 70s -till now….they are one of the races that made this country…….. very influential culturally and people dont understand that, the isrealite races were that to nations…. they were more then that, but i dont wnat to say how much influence these isrealite races were in these countries…. becasue it is going to start conflicts, fights, and other nations do not need to kow this eitehr….. even the otehr nations in europe copied american ways…. americans were really just copying and doing what mexican and black peopl are doing…. this is something that they dont know or undersatnd….. in the future india is tryign to bring these isrealites to their country and they should not let them.

    where are the emxicans and this is italy??? theirs like one italian looking person there…. its bunch of indians, asians, white peopel from america……

  6. The placement of this in the show is perfect.

    As if the sad man was a coke and someone finally picked him.

  7. I love how Hershey’s really went to Oglivy & Mather and CocaCola is really one of McCann Erickson’s clients in the show as in real life!

  8. I was only 7 years old when this ad campaign was on TV, and I immediately thought it was a "corn-ball" load of BS…

  9. I'd like to buy the world a home
    and furnish it with love
    grow apple trees and honey bees
    and snow white turtle doves
    I'd like to each the world to sing
    in perfect harmony
    I'd like to buy the world a coke
    and keep it company
    that's the real thing
    I'd like to teach the world to sing
    in perfect harmony
    I'd like to buy the world a coke
    and keep it company
    that's the real thing

  10. Don Draper brought me here.

    I'd like to buy the world a home
    And furnish it with love
    Grow apple trees and honey bees
    And snow white turtle doves.

    Chorus:
    I'd like to teach the world to sing
    In perfect harmony
    I'd like to buy the world a Coke
    And keep it company
    That's the real thing.

    (Repeat chorus)
    I'd like to teach the world to sing
    In perfect harmony
    I'd like to buy the world a Coke
    And keep it company
    That's the real thing

    Chorus 2:
    What the world wants today
    Coca-Cola (background)
    Is the real thing

    (Repeat chorus 2)
    What the world wants today
    Coca-Cola (background)
    Is the real thing

    I'd like to teach the world to sing
    Sing with me (background)
    In perfect harmony
    I'd like to buy the world a Coke
    And keep it company
    That's the real thing

    (Repeat chorus)
    I'd like to teach the world to sing
    In perfect harmony
    I'd like to buy the world a Coke
    And keep it company
    That's the real thing.

    (Chorus 2)
    What the world wants today
    Coca-Cola (background)
    Is the real thing

    (Repeat chorus 2)
    What the world wants today
    Coca-Cola (background)
    Is the real thing

  11. Just binge watched all 7 seasons of Mad Men, the last episode leads me to this great ads. Coca-Cola should consider remaking this emotion grabbing ads by starting with the original version then transits into the contemporary one. In the crazy and divided world we live in now, it will be a nice unifying commercial for the world.

  12. Thank you Comrade Petrov. You spared us all based on your decisions, but many will never know you or your name… then again, not all heroes wear capes. Some wear ushankas.

  13. 1). Life was much simpler then. I miss it very much. So much stress and worry today. What have we really gained with progress and technology ? I believe we have lost much more than we gained .
    2).When my grandparents started taking about "the good ole days" , I didn't quite understand. I do now.

  14. This was back when commercials were commercials and when they were worth watching unlike today's "commercials". I miss those days!

  15. So much about the 70s I don't miss. Hair styles that seemed to turn the entire decade into one big bad-hair day, bell-bottom jeans, sitcoms where the only way you could tell a line was supposed to be a joke was from the laugh track. Still there were moments – genuine moments – that could not have played out in any other decade. This commercial is one of them.

  16. Isn't it just wonderful to watch a commercial like this and not hear the phrase DOT COM in it 5 or 10 times ?
    NOW that's real music to my ears !

  17. I'm here because I grew up knowing about other things outside my sphere of knowledge. This commercial came out before I was born and yet I have known about it for over 40 years. If a TV show brought you here 48 years later… welcome to the party :p

  18. This and the where’s the beef campaign are the two greatest advertising commercials, at least off the top of my head.

  19. We were young, idealistic, so full of hope back then that we could change the world. Year was 1971. We swore no more war, no more Vietnam, we wanted love, peace and unity. What happened?

  20. Gawd, I remember this commercial. Back when we actually believed the world could come together and live as a single species.
    How naive we were.
    How sad that is.

  21. And for 1 minute I was a kid again. I so remember this. And the "I'm a Pepper, you're a Pepper" ads. And the Rainier Beer commercial with the motorcycle.

  22. Reminds me so much of Christmas time as a kid (70's, early 80's), they would bring it back to tv again every year for the christmas season. Much better times

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