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Channel Memberships | Making Money Beyond Ads ft. Simon and Martina

Channel Memberships | Making Money Beyond Ads ft. Simon and Martina

What is the new channel membership feature and what do you
need to know about using it successfully? Well, stick around because
we’re going to talk about it coming up and about all the things
we’ve learned about doing it. Hi, I’m Simon, from Simon and Martina where we run
a YouTube channel called ‘SimonAndMartina’ where my wife and I
have been making food and travel videos in Japan and Korea
and other parts of the world. We’ve been using
the channel memberships programme now for over half a year or so and it’s actually been
a great addition to our channel. So, today we’re going to share with you
our approach to channel memberships what we thought about it,
how we chose our perks and how we deliver
this content to our audience. So, if you’ve never heard of
channel memberships before it’s a way for creators to engage more deeply with their audience members
that purchase monthly channel memberships. In turn, the creator gets more money and we end up
delivering them badges, and custom emojis and other different perks
that we’ve decided to give them. Of course, this is a no-brainer,
you do want to connect with the audience more and you want to make more money on the side. However, this isn’t a feature
that you can rush into implementing. So it actually took the two of us a good month and a half
of discussing it back and forth ‘what are the best ways to implement this?’ because we were actually really worried ‘what if we alienate
some of the people that can’t afford this?’ I don’t want really
anybody to feel left out on our channel. So there are a lot of
different approaches to channel memberships. Some of you guys might
want to go the route of ‘VIP’ special access, you might want to
have exclusive, behind-the-scenes content but for our audience
and our message, that wasn’t a good fit. Our channel membership
isn’t a way for us to be like ‘sell this, buy this, it’s a hot commodity’. We were looking for a way to
connect more with our audience members. So, we tried to view
our channel memberships as something like our audience having a way to say ‘thanks for all the hard work,
we want to give back to you guys’. So, once we finally did agree that channel memberships was something
that we wanted to implement on our channel it took us a good while to figure out
what our custom perks were going to be because we didn’t really want to
have a whole new line of programming that’s very different
from what we usually do. We were trying to think about something that kind of adds
more value to our more dedicated audience. There are tons of different and new things
that we could do for channel members but we were also concerned,
‘hey, we don’t want to make anything that’s actually going to take away
from our main channel and burn us out’. You don’t want to hurt yourself working on all these perks
that might be not sustainable for you to do in the long run. In the end, we came up with a set of perks that our audience actually really values and it’s something that we could
keep on doing for months and years to come. So, for us, communication
with our audience is critical, it is key. We spend all day
talking to them in the comments section we’re all over the Community wall we’re always having live streams
and interacting with them there. So when we were coming up with our
ideas for channel memberships and our perks we wanted it to be something that
would represent this aspect of our community. So, for example, whenever we post our videos we usually have right at the very beginning the notification squad come in
and they write ‘notification squad!!!’ with a whole bunch of exclamation marks. We made a custom emoji that’s a bell kind of looks like a notification bell,
except we made the bell look like our cat and this is a kind of inside joke
that we have with our audience along with other inside jokes
that we’ve made into these little emojis. And, for us, it’s actually great
seeing our emojis used in action and these inside jokes
as little emojis as well and other people that aren’t channel members will wind up asking
‘hey, how did you get those emojis?’ and then that kind of
brings them in on it too. So these small touches
like these custom emojis and these inside jokes
between our audience members it was something that once we did it it was done. It wasn’t something that was unsustainable that was taking away from
the main videos on our channel. But what it represents
is close communication with our audience members. OK, let’s talk about
the video perk we share with our members. So, what we do once a month is we take tons of footage
that doesn’t make it into our main videos it might just be something funny
that happened that we record on our iPhones it might be extra footage
that doesn’t make it into our main videos we just have so much footage. We even have old footage
from like 8 years back that we include. But one of the key points is at the very beginning of video,
we talk to our channel members they’re the Rainbow Ladder Support Team and we tell them that we’re
going to share our feelings of the month our stories of the month but it’s going to be raw and unedited which is unusual,
because normally we edit our videos. Having this unedited, raw footage it helps us be closer
with our audience members and our audience members
feel closer to us because of it. And to us, this is what
channel membership is all about. So, once we figured out
the perks, the badge, and the emojis we knew that it was very essential
for us to make an announcement video so that we could explain to our audience
what channel memberships means to us what it means to them,
and how we’re going to be implementing this in our future videos. We knew that this video was essential
because if we just launched the feature and just hoped that
people would click on the button we knew that people
wouldn’t really engage with it all too well. We have over a million subscribers not all of them are going to sign up,
though it would be pretty awesome if they did and we know for
the other people that don’t sign up I don’t want them to feel excluded so we had to make this video
to explain how our future videos would be with this channel membership in mind. So, once we had everything laid out,
and we had the announcement video filmed we launched the button, and
it actually has been doing really well for us and one of the things that we really enjoy about those people that are members is that we can engage with them
privately on the Community tab. There’s actually a drop-down function
where you can post for channel members only. So we’ve been able to share some
secret photos before a film shoot went out or put up some polls and it’s been a really great way
to communicate with them more closely. So, being able to actually interact
with people in the Community tab and heart their comments,
and see them coming up in the live stream is something that we really value. After all, your audience members are
spending their money on you monthly. These are recurring payments,
and they can cancel any time they want so we really want to say to them ‘thank you so much,
we really appreciate this’. So that’s it for
this video on channel memberships. If your channel is eligible, and
you’re interested in implementing it yourself make sure you find
an approach that works for you. We just explained
the approach that works for us because of our connection with our audience but you have a totally different connection with your audience so make sure you find
something that resonates with you and the people that are watching your videos and best of luck to you. And if you want to be a member of our channel I highly recommend it,
super great, we’ve got some lovely emojis. – Woo!
– Woo! Also, if you have
any other questions, leave them below. There are lots of things
we couldn’t discuss in this video we’re going to try to answer
as many comments as we can because this is something
that we’re really interested in. Thank you for listening to this video. I was super nervous filming it
and this took way too many takes. Oh boy. Run away ducky! – I am sweating so much.
– Run away!

100 thoughts on “Channel Memberships | Making Money Beyond Ads ft. Simon and Martina

  1. Check to see if your channel qualifies for memberships by going to https://www.youtube.com/channel_memberships
    and review the eligibility criteria here: https://goo.gl/jE3NjG
    To learn more, check out this resource: https://goo.gl/mx6Syu
    And to learn how to make the most out of memberships, visit our Creator Academy lesson: https://creatoracademy.youtube.com/page/lesson/memberships

  2. Hi Team YouTube,

    Please why my channel doesn’t proceses monetazation

    I completed all the requirement for YouTube monetization.

    i have 299,518 watch hours and 13,656 subscribers

    2 months and so Passed My Channel is still under review. Please review my application and approve my Monetization.


    iLeeye TV,


  3. Марки марки марки этот супер лук сколько я говорю но и тогда клёвый день

  4. with all respect and humility I say many thanks to this channel who has given enlightenment and direction through this video

  5. with all respect and humility I say many thanks to this channel who has given enlightenment and direction through this video, hopefully I can succeed and succeed in following in his footsteps

  6. with all respect and humility I say many thanks to this channel who has given enlightenment and direction through this video, hopefully I can succeed and succeed in following in his footsteps

  7. https://www.youtube.com/watch?v=FDUyddFDW7Y&list=UUaPxA3T7e8Yua-8hvMzOHVg

    Best videos in modest military operations

    Please subscribe to receive all new
    And more movies

  8. We have a small Channel .everytime we reach 100 likes on a video .YouTube take most of them away dropping us to 27 likes.anybody here know what might be happening? We sent YouTube a message the haven’t fixed the issues.its so annoying . And no ppl didn’t unlike the videos.

  9. I wanna ask a question, when your uploading a video can u add a thumbnail button on the left corner so we can add thumbnails? It’s fine if u can’t

  10. I have completely in related question .
    I have an old YouTube channelon a different email and I can't remember the password is there any way I can take this chanel down

  11. Olá muito bom dia Muito boa tarde ou muito boa noite a que horas você veja este meu comentário
    Eu queria dizer que vocês têm um canal muito fascinante e muito emulsionantes Parabéns pelo vosso canal de YouTube

    eu tenho uma conta de YouTube já há 7 anos e devo dizer que eu nunca pensei que eu estou a trabalhar assim desta maneira muito mais complicada eu estou a tentar receber dinheiro através do YouTube já quase há 7 anos tentei de várias maneiras resolver este meu problema mas nunca consegui resolver o meu problema porque eu criei uma conta no Google AdSense coloquei meu nome completo O meu IBAN da minha conta bancária e o SWIFT que a própria página estava-me a pedir coloquei isso tudo correto mas havia um problema que eu não conseguia tentar resolver E então fui tentar pedir informações a outras pessoas só que ninguém me respondeu e quase ninguém me dava a resposta correta e então eu Fui tentado pesquisar e até 500 interpreter por vários momentos e nunca consegui tentar superar o meu objetivo O meu problema é quando eu coloco o meu nome o meu IBAN da minha conta bancária e o Swift Coloco o estudo correto não tenho qualquer dificuldades em que local não só que quando eu vou tentar guardar esse os meus dados o meu nome fica logo automaticamente em verificação e depois atende confirmar e aparece uma plataforma para tentar adicionar um valor que não sei qual será o valor correto que eu tenho que colocar a esse o meu grande problema não sei colocar o valor correto na plataforma Será que você me podia ajudar Qual será o valor correto que eu tenho que colocar nessa plataforma agradeço sua resposta e muito obrigado

  12. Subscribe to my channel and help me grow plz. I will also subscribe once you comment in my videos

  13. It is regrettable that the Academy leaves out the entire Spanish-speaking community, in videos so interesting and necessary to grow in our channels.

    I do not like!

  14. Es Lamentable que la Academia deje fuera a toda la comunidad de habla hispana, en videos tan interesantes y necesarios para crecer en nuestros canales.

    No me gusta!

  15. Earning money
    Account status: Reviewing started review. We will notify you by e-mail when your channel is approved.
    Application for monetization
    YouTube Partner Program terms accepted
    AdSense requested
    Associated AdSense account
    AdSense settings
    Monetization preferences determined
    Once your channel has been approved, you will start earning money from all available and current videos.
    Update preferences
    Examining your channel
    Congratulations, you've reached 4,000 hours of viewing time and 1,000 subscribers in the last 12 months! Your channel is currently being reviewed to verify that it complies with the YouTube Partner Program terms and our Community guidelines. We usually email the decision within a period of one month.

    Display time in the last 12 months (hours)
    31 808
    4,000 hours required for review
    1,000 subscribers required for review

  16. Me ajudar gente por favor inscrever aqui pra mim👉🏻👉🏻 Como faze maionese caseira 👉🏻👉🏻

  17. انتم كذابون ضقت ذرعا بكم انتم تتركون الأف من القنوات تربح المال على الفيدهات المسروقة. .عند مراجعتكم لقناتي فالبداية كان هناك فيديوهات منقولة عن قنوات أخرى لكن اتحداكم إن كانت قناتي تتضمن أي فيديو مكرر الذي هو حجتكم الوحيدة في منع تحقيق الدخل لقناتي وانا اقول لكم حجتكم واهية وللأسف الآن فقدت ثقتي باليوتيوب حاولت إبراز جهد لتطوير القناة لكنكم أجهضتم هذا الطموح

  18. Super awesome!! Too bad it's only on select channels right now….that's even more awesome since I'm not selected! Woooo!!! Great!

  19. My favourite youtubers!!! I found you here!! <3 <3 You inspired me to start my own Youtube Channel! Love you guys!! (and thank you for the help Youtube Creators!)

  20. Capitalists teaching younger generations how to be more capitalist. BTW, the overwhelming majority of people will fail. These videos are just a way for these youtubers to get more subscribers, to get you to watch their videos (wasting your own precious time), and for them to get more money. Climate change chaos will take these people out FIRST.

  21. Hi I been considering doing this as well but not sure if it would work or not. First, I need to start uploading more regularly tho. Can I ask if not many join is it still ok to run Memberships? I know more can join in the future.. do you mind me asking if many of your subscribers joined at first?

  22. It's really odd, my channel qualifies when I go here: https://www.youtube.com/channel_memberships But after activating, the feature doesn't appear on my home page(it does appear on my YT gaming home page which I never use). Support said the feature is still in Beta and even though I can activate it, which I did, that it may not appear on my channel. This floors me: I put a ton of time into this and now it appears after activation, it's not rolled out to my channel? Is that really true?

  23. Hello Simon and Martina, I liked the video about having the channel club button, I have this option but I am very afraid that some followers will stop following my channel, I think it is very good that they can help us monthly, since we spend a lot to produce the content and time to help you in the comments, taking your doubts, I wanted to know if this resource provides us with a sustainable resource so that we can dedicate more to our public, because I have a job and would be something more to produce benefits aside , it will be an extra work since I dedicate myself a lot in producing the contents, editing and then interacting in the comments, help me if I can, thank you God bless!

  24. We would like to offer the join feature to our viewers and we have over 60K Subs and meet all the criteria but it says we are ineligible to enable it! How do we get the ability to add this for our viewers? Thank you for a great video.

  25. Content Creator
    Anyone under 30k subscribers is excluded. Not really cool to omit mentioning that. Youtube is not being fair to other bronze level youtubers.

  26. Please help me how to get back my suspended youtube channel. I am really a new user on youtube and did not violate youtube terms and services. Please help me.

  27. Everyone says that my join button is not available. Fix this please I need more members I have so many people that want to join my members community!

  28. Good day, dear Youtube support team.

    I’m youtube creator and my channel has more than a million subscribers (ShowMe – https://www.youtube.com/KinoTrailers). My channel was demonetized, due to the reuse of content. However, my channel has no copyright strikes.

    ShowMe is an entertainment channel, the main theme is music and compilations from various popular shows, and I use only 10-15 seconds from the content that were somewhere else. In most cases, I add visual effects, comments and collect some interesting moments (10-15 sec.) from different shows in one video, this fully fits the rules of fair use. I do not receive any complaints from copyright holders.

    Now I understand that copyright holder’s permission is not enough, and I must add original value to my videos. Although there are such channels as – The Voice Global – https://www.youtube.com/channel/UCJYtYkiGldqX6Ne938j-k2g

    or Got Talent Global – https://www.youtube.com/user/gottalentglobal

    which content is multiple reused, they simply copy the same content from the voice USA, UK and America's, Britain's Got talent etc. They don't add anything, they even don't edit the videos, just simple copying, but they have monetization! So, what is the difference? I have the permission of copyright holders too, why should I be demonetized?

    Now I post videos of talented beginning musicians, giving them the opportunity to show their skills to a wider audience, receiving their written signed permission at first.

    I promise to be more careful whit my content, make sure that it is original. I have studied all the partner program guidelines.

    My question is about problem videos on my channel, which have reused content. These videos have over 500k views per day and all the revenue goes to YouTube and to copyright holders, I have nothing from them. I can delete them all and then try to apeal for monatization, but would it be profitable for you?

    I'm not going to upload reused content any more, I'm just asking for the posibility to improve my mistakes.

    So, please answer, do I really have to delete 80% of my channel or there is a way to keep the revenue of problem video to youtube and copyright holders and let me work on new original content?

    Here is the link of my channel – https://www.youtube.com/KinoTrailers

    You used to ignore my requests, but please answer this time, it will help me to decide in what way to go on. Please contact me I need your support – [email protected]

  29. i dont understand in the community help it says you cant get ask for money unless its from pre approved places….but then this video and another video by josh programmer explains you can ask people for money even if its just giving more videos waters

  30. Instead of ignoring me maybe you can tell me why after 3 years I am told "Here's why your channel is out of compliance

    Repetitious content that appears mass-produced in order to increase views without adding significant educational or other value. " seriously??

  31. Man this is terrible. Premium is worthless now. Channel membership Patreon and subscribestar are all cancer. Paywalls on content and basically micro transactions for YouTube. Premium users should automatically get access to all content and content makers are all good on getting donations but when you make a paywall for content like exclusives to channels members your pulling an EA and are just as bad as a pay per view service. This kills youtube as a platform and is (has been) killing channels as they turn to self shills only interested in profit and wringing money from “fans” what a joke youtube is now. Pay for premium and if you want content from your subscriptions pay each one for their membership or be left out… seriously? That’s BS

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