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Brandcast 2017: Casey Neistat, YouTube Creator | YouTube Advertisers

Brandcast 2017: Casey Neistat, YouTube Creator | YouTube Advertisers

When YouTube asked me to come talk to
you guys tonight, I said, sure, but
with one condition. And that condition was it would
just be me talking to you. I didn’t want any visuals,
I didn’t want a script, and I didn’t want there to be
any chance that you might think what I’m telling you,
what I’m sharing with you is anyone’s words but my own. So I’ve always wanted
to be a filmmaker. I’ve always wanted
to be a creator. And that journey began when
I was a teenager living in a trailer park on welfare and
I maxed out three credit cards to buy my first video camera. I fell in love with the process. And about a decade later–
a decade after that– I achieved what I would describe
as the pinnacle of success as a creator– the benchmark, the apex. I had my own television
show, one that I wrote, and I directed, and I
produced, and I edited. The only people that had
anything to do with making it were my brother and me. It was ours and we
sold it to HBO– like the biggest,
baddest in all of cable. I mean, “Game of Thrones,” man– “Game of Thrones.” Me. The show is
critically acclaimed. “Variety” called me the Dr.
Seuss of filmmaking, which I still think is probably
the best compliment I could ever receive. Everybody loved it. We got a lot of press, and
then nobody watched it. No one saw it. The people who did watch it
had no idea what to make of it. It was heartbreaking. So two years ago, I decided
to give that show another go. I’m doing it again. Instead of a show,
I’m calling it a vlog. Instead of taking
it to Hollywood and trying to sell it to a cable
news channel or anything like, I’m just going to upload it to
the YouTube, to the internet. And let’s see what happens. Now, I don’t really
understand Nielsen ratings. I don’t really understand
those kinds of metrics, but in the last two
years, that show has been viewed 1.5 billion– that’s billion with a B– 1.5 billion times. [CHEERING AND APPLAUSE] And those aren’t clicks– those aren’t mindless clicks. That’s 8 billion minutes
of people watching content on YouTube. See, it wasn’t that the
show was wrong on HBO. It was that the fit was wrong. My audience wasn’t there. That audience– this
generation wasn’t there. It was somewhere else. And once I figured that out was
when I started to really find my footing in this industry. Now, a very quick digression. Sunday afternoon,
five days ago, I’m sitting in Washington Square
Park eating a piece of pizza out of a cardboard box. And my two-year-old
is sitting next me. She’s licking the cream
cheese out of her bagel because that’s what she
does because she’s a baby. This grown man comes up to me. He’s probably 25. He’s trembling. He’s shaking. And he says to me, he says,
I’m so sorry to interrupt you. I know you’re with your family. You changed my life. You changed my life. I saw your Nike commercial,
and I quit my job and moved to New York City
to chase down my dream. And I want to repeat a
really important part of what he said to me. He said, your a Nike commercial. An advertisement that I
made for a shoe company had that impact on him. Now, I only have 1
minute left, so I’m going to use this last minute
to talk to you about physics– gravity, in particular. Ready? Now when I let go
of that microphone, you knew it was going to fall. There was no doubt. And when I think of the
state of media right now, I think of my hand is old media. My hand is television and
this floor is YouTube. And just like the moment I
released that microphone– that microphone being
this generation, being the demographic that all
the ad buyers and advertisers and brands in this
room salivate over– that demographic
is that microphone. And just like when that
microphone left my hand, there was no chance it was
going to pause midair and go back up to my hand. And when I look up and
I see traditional media to my demographic, my peers,
disappearing into the clouds, right here, firmly rooted here
is something called YouTube. And that’s where
those viewers are. So I want to end this
by saying to you– that is the
advertisers, the buyers, the brands in this room– that we love working with you. We love having you enable
us to do our craft. And there’s 120 of us
in this room tonight and there’s tens
of thousands of us at home around the world
sitting on the edge of our beds making videos in
our parent’s house that is going to capture
the next generation. And I implore you
to come join us. Let us help you
reach the audience that you want to reach
because we’d love to have you. We’d love to have you
be part of our movement. Thank you very much. [CHEERING AND APPLAUSE]

68 thoughts on “Brandcast 2017: Casey Neistat, YouTube Creator | YouTube Advertisers

  1. IMO he didn't give anything valuable to the audience, just something generic 'inspiring'…
    It's no TED Talk about your life. He should have given specific points why he could reach his goals and no survivorship bias bs ๐Ÿ™
    E.g. focussing on one target group, keeping it semi-professional or creating a brand around an individual.

  2. this is so stupid. But of course, everyones going to go crazy and claim its the best thing ever just because its Casey….

    Let's be real here…..the problem for AD companies is not that they dont know that people are on youtube and TV is dying. its the fact that youtube has no true filter. everything you see on TV has been put through a system that determines if its appropriate for the station they want to put it on and are scored and given ratings. Sometimes they are even sent back and told changes must be made before it can go on tv. And for anything live, if you say or do the wrong thing you get hit with massive fines and possible suspensions or termination from being allowed on that channel again.

    Until youtube has a system to review every video before its posted and can determine the audience it is appropriate for it will never be truely AD friendly.

    Youtubers need to grow up and realize the idea of making a video that nobody but themselves see's before it goes lives to millions of people is not going to make advertisers feel comfortable putting their ads on a video that has only been viewed by its creator.

    The reason companies pay so much to get on tv with a smaller audience is because they know exactly where their ad is going. youtube doesnt give ad companies the power to know exactly who will see their ad or what show their ad will be shown during well enough. And it wont ever do it well enough until ever video posted, that you want ads on, gets reviewed by youtube before it goes live. if you dont want ads on it you should be able to upload instantly but anything with ads needs to be reviewed and scored just like everything you see on tv is.

  3. Gees Casey. Why not just call a spade a spade and say that you'd really luv the advertising companies to use your channel to share in the Madison revenue? Join us? That's not how you usually describe things, dude.

  4. Casey is one of the greatest motivational speaker out there. after his speeches you just want to go chase your dreams.

  5. a little self serving for the guy who made $1M+ per year producing a reality show with none of the traditional expenses and used it as a platform to sell his software company. Other than that it was brilliant.

  6. He's an inspiration for me! He never give up! He always believes in himself! Someone said that he always tells the same story, but I think it's thanks to that story he has became what he is! So I will never get tired of listening to him. He did it, and I will never stop trying! Thanks Casey!
    P.s. Sorry for my English!

  7. That's one badass speech Mr. Casey Neistat!!!!
    I will follow you all the way! #caseyneistatinspired!

  8. This speech was fucking brilliant (wonder how much YouTube paid him, probably not enough)…Advertisers need to be smart and put their money in YouTube (or any other video delivery service on the internet) instead of traditional media…

  9. So true as my son will never know what it's like to have a corded home phone. His generation will forget about the glass ceiling that is traditional media.

  10. Tv Stars: Old news
    YouTube Stars: Modern news

    Box Office Movie Star: Old news
    Netflix Movie Star: Modern news

    Selling CDs, Tapes, Records: Old news
    Selling Digital music and Streaming music: Modern news

    Meeting people and visiting locations in person: Up to you.
    Meeting people and viewing locations online: Up to you.

    Working for a business: Old news
    Making your own business using the internet: Modern news

    Time's are changing guys, Casey Neistat is right, and that is why today I've decided to begin my YouTube career and fulfill my dream as a film maker and see where it takes me. Because I don't need someone else telling me I'm not good for the part anymore. I can make the part fit me and bring my version to the world.

  11. Spectacular Casey! I'm so glad I found your talk today! It always pays to look around for something more here on YouTube!

  12. sorry, casey…this one didnt do it…all those ads in/on youtube video contents, cut-in middle…soooo distractive, cant be more creative than that…๐Ÿ˜๐Ÿ‘Ž and yes, commercials just like old traditional tv media etc…yes…all need to pay bills. ok.

  13. Casey is great at what he does, but it makes me sick when everyone is trying to be like him, get your own style kiddo

  14. This might be a stupid idea but I quit my job to make YouTube video. I have 2 more months of budget to survive myself. Hopefully I can do a lot more better in this coming two months.

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