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Bing Ads Webinar Advertise Globally with Bing Ads INSEA

Bing Ads Webinar Advertise Globally with Bing Ads  INSEA


Hello everyone. I see that we already have
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start our webinar today. Thank you and please stay tuned. Okay welcome. Welcome everyone and thanks for
joining us for this Bing Ads webinar, with the topic today
of Go Global with Bing Ads. We hope everyone can
hear us clearly, if you’re unable to hear us
clearly, they could probably fix by running a quick
refresh on the page. And before we get started
we’d firstly like to get you acquainted with the webinar
platform that we’re using today. You are able to access this
webinar both on desktop, and on mobile, and
even tablet devices. So feel free to login from
whatever seems the most comfortable to you.>>You can also expand the
widget on screen as you like, especially if you want to see
what’s live in a larger format. You can click on
the small green and large button on top-right
corner of the slide section. This is an interactive
session and we urge you to ask questions. You can do so through the Q and A widget that you would see
on the right of the screen. All the questions will come to
us confidentially, and we will respond to it towards the end of
the webinar in our Q&A session. If you have very specific
account-related questions, please feel free to mention
your FIDs or brand name, and we will follow-up with
you post the webinar.>>And you can also access
a list of resources that’s relevant to today’s topic we’re
talking about for the next hour by clicking on the links
under key resources widget. And we will recommend you
to bookmark those for ease of access and
for the future use. Most importantly, you can
download today’s presentation deck by just clicking through
the Download Presentation button under Key Resources area. Finally, you can connect with
us on social by clicking on the Facebook, Twitter, or LinkedIn logos on the left-hand
side of the screen. Now, I would like to introduce
the two speakers of this webinar, including
myself right here. My name is Charles, and
I’m handling marketing for Bing at Southeast Asia and
Indian markets for over three years now. And I have spent my past
eight years in the online advertising industry. It’s my very honor to have this
opportunity to share some of my thoughts and
experiences in this business, as well as hearing any questions
or feedbacks from you.>>My name is Kiran, I’m an account manager here
at Bing Ads in Singapore. With over five years of
experience in the digital space, most of us where
[INAUDIBLE] Bing Ads, managing the market
direct advertisers and the agencies of India and
Southeast Asia. I’ll be happy to share some of
my experiences with you today in this webinar.>>So, thanks for each one of you who’s taking
the time today to attend this. We know you all are very busy,
and we really appreciate you clearing some time in
your schedule for this. We hope you find it valuable and
take some for your Bing Ads account to
improve the campaign. So, moving on to discuss
about our topic today, Kiran, why would you as
a consumer buy things online from other markets?>>Yeah, as a consumer myself, I would most probably
browse through websites and compare prices of products
that would interest me. And definitely the ones that
would save me some money.>>It makes sense.>>But also, go for
a more variety, especially a product that I
cannot really find locally.>>I believe consumers like
you must exist everywhere in the world. And our customers,
as advertisers, can reach out to them in
the right way, right?>>That’s right. So we chose a topic today
keeping in mind the main piece we hear from
our advertisers. For the most part,
our clients have posted feedback on the Bing platform,
and normally, around competitors’ cost per
clicks, quality traffic, which drives conversion at
low cost per acquisition. Basically making Bing
profitable for them. But frequently, I find myself
having conversations around how to scale the volume, as most of
the clients are particularly looking for
ways to grow traffic. With that in mind, we have
worked out five main tips we look at when optimizing our
customers around the globe. And they are. When we think of the new market, the first thing we should
think about is the audience.>>And the second will be
around localization tips. How do we present the brand in
such a way that the audience can instantly relate it to their own
experience, locally relevant experience, which ultimately
helps in building trust?>>Third would be going mobile. That cannot be missed
considering the growing importance of mobile in
the consumer decision.>>And the fourth tip is around
the importance of seasonality. How could you leverage
the seasonality factor in your marketing strategy, as is
perhaps have the opportunity to hugely impact and contribute
towards your performance and return on investment?>>And we’ll also like to call
out some of the features on Bing Ads that can help
try deeper engagement and lead new markets. So let’s take a look at each
of these tips in detail.>>Okay, now,
without further delay, let’s move into
the first tip for today. Be ready for the audience. So why would you,
as our customer, be ready for the audience? Well, since you are probably
already advertising on Bing, and the short answer is that we
have growing audience base no matter in quantity or in
quality, which might help you to bring more value when you take
the actions in your campaign. As Bing Ads is a global
platform, there are search users searching for your keywords not
only from your own country but probably from anywhere
in the world. And you will have the full
potential to connect with them, if you target it
in the right way. Now, we would like to give you
a quick overview of the Bing global marketplace, which represents this potential
audience on Bing Ads. As you can see in the slide
here, Bing Ads covers 35 countries, with more than six
million users to channel Bing. So with this list right here,
you might want to check at this list and consider talking
in more audience overseas that aligns with your business goals
and business strategies, or the products or service that
you can offer to the market. For example, online shoppers who
love to look for things they wanna buy from multiple
websites and compare it. And US or UK, or any market in this list has
a big user base for that. Now, it’s time for
a quiz now, so let’s see how many of
you can get this right. In Bing, which country has
the highest market share? Now, I’m going to pop-up our
quiz widget right here, so you can just select
the answer and submit to us. And we’ll review the answer
in probably five seconds. All right, I can see most of you are
getting the answer correctly. So yes, US,
the correct answer is US. And this market will be the
focus for this webinar, as we will elaborate more, because it
represents the most potential for you to target and expand
your reach to the audience. So, in the US, Bing Ads is
reaching out to roughly 30% of the searches,
total searches in that market. And that means 170
million searches. So 30% of the user, that means one in three PC
searches are powered by Bing. So what’s really unique
about this network, about Bing network,
is that 60 million searchers can only be found
on the Bing network, and roughly 25% of the click on
the Bing network came from the queries only searched on
Bing network in the US market. So that’s exclusivity. So what it means is that you are
probably going to miss out a lot of opportunity to reach out
to this six million user base if you are just using other
search advertising platforms, such as Google AdWords. So what does that mean to you? You probably don’t
want to miss out and probably want to reconsider
your targeting end as well as the strategy to reach out
to these customer base. So we would like to elaborate
a little bit more on, how did we reach to this point? As Google has always basing at a
dominant player in every market So what is the driving
forces and what helped us to reach to this point
of 30% of market share? So we would like to look at
the growth trend of Bing over the past few years. Bing started in March 2009
with only 8% market share. As you can see here, and now
just the Bing traffic itself, our own traffic from
the Bing.com, and syndication network,
now is reaching at 20.6%. And together with Yahoo,
Which form up the Bing network, the market share is now
standing at 30.6% in total. In other words, the searches
that Bing Ad customer could reach grow from 8 to 30% over
the past years, and we’d love to have our customers like you to
be aware of this growing trend, as it also means more customer
for you, and a great speed. Now we’d like to share a little
bit more about what’s driving this growth at the back end. As you may know that Windows
10 was launched a year ago, about probably a year ago. And adoption of Windows 10 so
far has been great. And it has been working
really well for Bing. As Bing is positioned and
engineered as a fabric element across all different kinds
of devices using Windows 10. We’re already seeing
Windows 10 growing more than 200 million
devices as a result. And with this result,
20% of the Bing clicks and searches now are from
the Windows 10 operating system. So Bing also generates
30% more queries compared to prior versions,
which means Windows 8 or Windows 7, or even before that. And our new browser,
as you might aware, if you are a Windows 10 user,
Microsoft Edge, the users there is sticking to
Bing for the search activities. So 90% of the Bing Ads users now
retain Bing as their defaults are changing. And keep using that without
changing the default. So Windows 10 did help us
to deliver more reach and more results for our customers. And another main reason for this
growth of the traffic will be the acceleration of
syndication business. As you can see here, we just signed a deal
a few months ago with AOL. And the popular websites
in the US such as The Wall Street Journal,
InfoSpace also bring us tremendous value in terms
of the incremental traffic. Now, these syndication partners
deliver high quality volume for us, over four to five times
compared to 12 months ago. And we also expect 19% of
the US clicks are from syndication partners this year. So while we’re accelerating
our syndications at partnership level more
than ever, we’re setting this strict quality controls to
ensure the premium volume for our advertisers as well. Our audience is significant and
we continue to look for new ways to drive more
additional value. So with the momentum of
Windows 10 and growth of our syndication business,
we add more searches and clicks to our networks for
our advertisers to reach out to. Now, I also want to briefly
touch on the quality of who these customers are and
how valuable the customer is for you at a reference point. So Bing advertisers spend more
than average Internet searcher. This is the data we
get from comScore. It shows that the Bing
searcher spends 140% more than an average
Internet searcher and 4% more than the average
Google searcher. So we have a highly and
valuable audience right here. And because of our partners and the traffic we acquire
from the Windows. Our own traffic source
like Windows 10 are with the high quality elements
like the syndication partners that we have with AOL or the
product companies like Apple, Amazon, who’s also using Bing
as a default search enabler. The audience tends to be
more educated and affluent, so they spend more. Now here I will also like to
provide you with a case study of a company called My Time,
based in the US. This is a recent study which
just arrived which proves some strong points and metrics for all the advertisers
to take reference to. And it shows that Bing Ads
deliver the lower cost per acquisition and also better metrics against our
major competitors over there. 50% higher CTR,
51% lower cost per acquisition, and actually four times more
on the return on ad spend. So, of course, this is just
from a single case study. It might not apply to all
verticals or all business, but we would urge and
invite you to experiment, adjust your campaign strategy. Because this is a great example
on how you can reach a great quality and a high return
on an investment audience with your adjustment of
your campaign strategy. And as Bing’s platform
becomes more pervasive and with the new developments and
the growth trends. We are also endorsed by some
high profile media and press. How Microsoft is committed to
make things happen to bring more value to our advertisers and
growth in search. So no matter it’s verified by the new innovations
coming in features or in the partner deals that
Microsoft is driving or even like Wall Street has changed its
tone on the Microsoft search engine as they observe the
value, great financial value in it, which thankful to the great
functionality as well as the advertisers adoption
of our service. So with all these, Karen will be
the tips that you will recommend our advertisers to take to
increase their traffic and improve their campaign?>>Right, so while we pursue and
anticipate more high quality partnerships that deliver
a high spending audience, the question is, how would
you benefit from the traffic? You need to first ensure that you are at a prominent position
when customers search for you. As Charles mentioned,
it differs by protocol. Be aware that the auction
differs for each market. For example, mainline bids in the US would
differ from the UK market. As the market grows more mature, the auction gets
more competitive. The tip would be to adjust or
increase your budget accordingly to capture
the growing traffic and most importantly monitor
the results closely. Charles.>>All right, thank you, and I guess that now it’s time for
another quiz.>>According to you,
from the following options, what would you consider while
creating ad content and landing pages for
overseas customers? Now, again, pushing the
selections So just pick one and submit, we’ll review
the answers in a few seconds. Okay, now we reveal the answers. Again, I think most of you
have practiced really well, it’s all of the above. So this leads to our next topic
of more tips around how we enable the customers to be
seen as a local business, and provide the tips around it. Look like local. So I will pass it over to Karen,
and deliver a few tips around
how to really be local and rebuild the trust with your
customer in each country.>>All right,
thank you, Charles. So as a consumer, if I would
make a purchase, for example, on a US e-commerce website through
either Singapore or India. I would feel more
confident to shop on a site that I could relate to
from a local perspective. I would surely be a little
apprehensive in purchasing in foreign currency, and would very
much prefer if it was localized. That just tells us the more
familiar your ads and websites look to the audience, the more success you can
achieve in new markets. Trust is really vital in
the cross-border business. So let’s go over some of
the strategies you could apply while connecting with
the audience overseas. And before I jump into those, I would like to call out that
these strategies were put together from customer feedback
and industry best practices. The first one would be,
look for similarities. So think of football
fans as an example. No matter where they
are geographically located, they speak the same language. They have more in common with
their foreign peers in terms of jargons, icons, [INAUDIBLE]. This is to stress that
you should target an audience wherever they are,
and not necessarily by country. I can’t stress enough
how important it is to understand your target audience. How they behave,
where they gather, and what are their needs. And fine-tune your marketing
to address those needs. Second would be to offer
local payment options. Be flexible in accepting
a range of payment methods, as this may differ from
country to country. Learn the preferred
methods in local markets. So for instance, in the US, US consumers prefer to use
credit cards or PayPal, whereas in Canada the primary method
of payment is debit cards. So offering a variety of payment
methods can actually draw the conversion rate. Websites that provide four or more payment methods other than
credit cards, studies have shown that the field conversion rate
has increased by 12% higher than those just offering one
online payment option. The third one would be
to look like a local. It is indeed challenging
to venture into new markets where brands are unknown. We’ve seen that
familiar look and feel helps in building trust. But small things, such as
address terms, for instance, a ZIP code in the US is a post
code in Canada, can put roadblocks between you and
the final sale if not addressed. So ensure that your messaging
resonates with the local audience, and that the user experience is
set right at the very start. And last but not the least,
talk like a local. While consumers around the world
may broadly understand English, but live in countries with
multiple official languages, they prefer to buy in
their mother tongue. When it comes to translating
your sales message or advertising your offer, you
must consider your options for getting this local
language right. Because you don’t want
to just translate. In addition,
think about the culture, too. Even though we use English as
a common language, the same word can mean very different
things in different places. For example, what comes to your mind when
you think of the word quality? Well, to me,
quality means it works, it’s well built and
it will last. But in Korea, for instance
quality means brand new. In Japan quality means it’s
perfect, there is zero defect. To avoid misinterpretation, it is fundamental to adopt
the right translations. You may want to consider
employing native speakers to do so if necessary. So moving on to create content
relevant for local searches. Here are some of
the recommendations to consider while putting together
content for local searches. Localized message to
the desired audience, second, to use local domains. Third, to list your business
address on the web site, which helps building
credibility. Accept and give prices in
the local currency, and use local symbols for
payment methods. Lastly, consider local
delivery logistics and cost. So adopting multilingual,
localized campaigns and customizing landing pages
can help prospects shop with confidence. So before we jump
into tip three, I hope you all are ready for
the next quiz, and here it goes.>>All right, for the next tips,
we’re going to talk about mobile, so this question
is also about mobile. Please make a guess, what
percentage of the search queries are from mobile and
tablet devices globally? As of the current date, so let’s select the answer
that you think best fit. Okay, we’ll just
review the answer. Okay, most of you choose 40%, and so this answer might come as
a little surprisingly for you. The correct answer is
actually 50%, as high as 50%. And yes, we’ve all heard the
story mobile is exploding and changing our customer behaviors. And mobile devices are quickly
becoming a primary way for advertisers to reach
customers as well. So 50% is actually the number
that we’re looking at of how fast the growth really is. So the tips that we’re going
to provide here is to help you to get the knowledge and
get the news about how fast the mobile has been growing for
the past few years. And as advertisers,
what can you do in your contained settings to
keep up with this trend, this growth trend of huge
mobile growth of users. So, the growth of mobile,
which is showing right here, there are some interesting stats
that we can all look into. It is expected that we’ll see 3
billion more smart phone users by next year, or actually,
last year, sorry. And we love our mobile phones, as we averaging check
them 150% per day. And what’s surprising us
here is also impacting the users’ behavior when
it comes to purchasing. So consumers are becoming more
comfortable with mobile devices. To do purchase online. So the amount of purchase and transactions has been doubled
comparing with last year. Okay, again, that was
touched by the quiz question. 50% of the searchers are now
coming from mobile and tablet, surprisingly. And $18 billion is
the mobile search ad spending projected by
the end of this year. So the power of mobile search
is influencing the industry and also influencing user’s decision
in their search behavior. There are some more interesting
facts that we can look at right now. Now, well, it might tie up with
your own experience, right? Perhaps you can recall how many
times you actually used a mobile phone to search for the product that you’re going
to buy in the next few hours. And this step shows that
globally, 70% of the conversion happen within 5 hours
of a mobile search, comparing with 7
days on desktop. So mobile definitely
becomes an important factor in the customer decision journey
when it comes to transactions. Not just online but also across
all other transaction platform and other transaction behaviors. And for Bing, mobile queries now makes up
33% of the Bing search volume. And it also shows
tremendous growth year to year as comparing with 2014. And between 2015 and 2014 we
already seen 10% of growth. So that’s how fast the mobile
searches are growing. And also becomes
important point for us to consider when we
optimize our campaign. So now I would like to
hand over to Karen, to share other good tips about
how we optimize for mobile.>>Sure, thank you, Charles. So on the Bing platform,
advertisers who were optimized for mobile ads saw a 97%
increase in click-through rate. But yet only,
actually surprisingly, only 11% of mobile ads
are optimized on Bing Ads. So we should take time to
optimize for mobile and not just opt into it. And what I mean by mobile
optimization is to really leverage bid modifiers,
to have better positioning. Use specific mobile-related
keywords and also customize your ads for
your mobile audience. I would urge you to reach out
to your account managers for specific insights. On the other hand, you may also
leverage the mobile insight piece on
the Bing Ads Help Center. The links can be found under key
resources at the bottom right of the page as well. So let’s take a look
at tip one for mobile. So use a device that modifies
to get better positioning. We found that consumers rely on
their mobile devices throughout, from the initial stage all
the way through the shopping, purchasing and sharing process. So how do we make ourselves
visible to this audience? Well, a good way to start is to
think of our positioning from the very get-go. To do so, you need to leverage
device modifiers to make those adjustments. So if we take a look at
average CPC by device, smartphones have
lower CPC than PCs. Ranging between $0.40 to $0.60
for first two positions. So really adjust your
bids accordingly and that can be done both at
the campaign and ad group level. I’d also like to call
out here that tablet bids can be adjusted on Bing Ads
platform, unlike AdWords. So strongly encourage you to
pull a device report and analyze what percentage of your traffic
is coming from smartphones and tablets and work on your
bidding strategy accordingly. Next would be to
combine extensions. So to effectively drive
deeper engagements and capture more eyeballs on mobile,
leverage ad extensions. This should be a core part
of your mobile strategy. So with such a small screen, using multiple extensions can
take up more real estate and drive higher
clicks-through rates. When users search on mobile, as you can see from the image
on the slide, ads with multiple extensions draw higher
attention than ads without. So combining two or more extensions can
increase click-through rate by four to six times
than using single extensions. For those who have a physical
address cross border, leverage location extensions
combined with sitelinks. This drives higher click-through
rates followed by sitelinks and call extensions. That’s applicable, again, for
those who have a local number or a toll-free number. So now it’s time for
the next quiz. And the question is as follows.>>All right, that’s Tip #4, we’re going to deliver some
tips about seasonality. And the question would go,
All right, in the US market, how early
do you think do the Christmas holiday consumers begin
their shopping behavior? As Christmas holiday is
precisely falls in December, so how early do you think the
customers would start to shop? All right, so I see, again,
most of you said in September, which is close. But again, this might be
a little bit surprising for you, as 12% of
the consumers start their shopping behavior in August. Okay, apologies for
the slide order. But yeah, so the point we want
to bring up here is that every market has their own nuances and
their own seasonality factors that might need
your market strategy or advertising strategy
to be aligned with. So, for example, like in the US,
although the Christmas season, Christmas holiday
falls under December, you can see from this chart of
their shopping behavior, already started before September,
with 12% of the consumers. And even in September and
October, all together it forms up more
than 40% of the consumers that already preparing for
their Christmas gifts. So the implication right here is
that for different markets that you prepare to enter into, the
seasonality factor is something that you would definitely
want to take reference to and design your marketing strategies
and timelines against it. The other importance of this
seasonality factor that we want to share and bring up
is that taking the US holiday, again, as an example. You can see that from
the circles right there, the revenue of the holiday
season itself keeps growing year on year And it actually
accounts for a majority of their quarterly sales or
annual sales revenue. So almost 70% of the Q4
seasonality retail sales are related to the holiday
retail purchasing behavior. And almost 20% of the annual
sales are tied with it. So the consumer expects
holiday marketing from advertisers like you. And by leveraging on the
seasonality factor, designing things around the holidays
might be a crucial method for you to optimize your sales and
better cope with your other marketing strategies and your
marketing ad campaign tools. So Karen, I would like to invite
you again to share the tips around how we use seasonality
better to do a campaign.>>Great, so how would you
incorporate holidays into your marketing strategy? Well, Halloween, Thanksgiving,
Christmas, and New Year’s have the largest peak in holiday
sales, both online and in-store. There are plenty of other
holidays that you can create campaigns for around the year. For instance,
small holidays such as National Ice Cream Sandwich Day
may be considered for health and wellness advertisers who want
to offer help programs or weight loss tips
during that period. The holidays you choose should
feel relevant and fun for your cross border audience and
segments. This will impact the type of
promotions or offer you create. Be as creative as possible. For instance, a discount
offer would be right for a disengaged customer,
to draw back attention. Whereas for a loyal customer,
you may offer a holiday shopping list for
a brand they already love. So carefully select your offers
as they help you achieve your objectives with very specific
audience you’re targeting. I also like to call out
that under key resource and again at the bottom right,
you can find the links to Bing Ads insights page for
the US market, particularly. So now, before we jump
into our last tip, let’s move on to our very
last quiz of the day. Over to you Charles.>>Okay,
our last tip is around features. So this question,
please if you haven’t tried these features before,
use a hunch to answer it. So what Bing Ads feature would
you use to re-engage customers? We have four
selections right here. Okay, Most of you got it right,
for sure. It’s remarketing, and that’s one
of the features we would love to emphasize and introduce
a little bit more today. So back to you, Karen. Would you go through some of the
important features that need to be enabled for
doing the cross border business?>>Absolutely,
thank you, Charles. We will not be touching on
all the features today, but really highlighting the
three major features that will help you improve your
overall marketing strategy while venturing
into new markets. The first one would be
Universal Event Tracking. For those of you who don’t know,
Universal Event Tracking was previously Campaign Analytics,
that has been replaced. Enabling UET can help you
measure performance beyond impressions and clicks. So you can track a variety
of conversion activities. You could do downloads,
sales, sign ups, etc. It gives you visibility on how
your customers interact across devices, and cross border, for
better insight and optimization. And what’s really cool is that
it saves time and effort. You can use just one tag for
multiple goals created. Lastly, it enables
audience-based buying [INAUDIBLE] such as
remarketing and paid search. Which brings me to the next
feature I would like to call out. So as most of you got
the answer right, it’s very important to have UET
enabled to actually leverage our remarketing feature
on the Bing platform. And what does remarketing do? It helps to re-engage
with high value users who have previously
visited your site. You can use that to boost
performance by retargeting customers who visited your site
but did not perform any action. Or you may even use that
to re-engage with existing customers by showcasing
different products from what they have
previously purchased. It is easy to get started, and I
would encourage you to reach out to your account manager
to guide you through.>>I love the boomerang
right here. And I think it’s the perfect
analogy of remarketing. We’re always bringing
the customers back.>>Right, thank you. The next feature we recommend
is image extension. This is a fairly new feature. Image extensions help in drawing
attention and increasing traffic to your site, as it
visually promotes your products. Celebrity image extensions can
help you stand out to your customers. And lastly, we’ve touched
upon that earlier, combined extensions help draw a 4 to
6% higher click-through rate. But here I would also like to
call out individually adopted extensions can also
increase click-through rate significantly. As you can see,
sitelink extensions drive 23 to 35% increase in
click-through rates and an addition of 10 to 15% if
enhanced sitelinks is adopted. Location extensions and call extensions drive 10 to 15%
increase in click-through rate. Definitely urge you, encourage
you to leverage those features. All right, over to you,
Charles, wrap up. [LAUGH]
>>All right, thank you. Well, thank you for
staying with us this long. I think now we
are wrapping up for the five major tips we
wanna talk about today. If you have any questions, just
like we said in the beginning, please keep submitting
it in the Q&A widget. And if you have any questions,
go deep into certain questions, also please feel free to contact
either your account manager or our customer service hotline. And we will be very
happy to answer and help you through those questions
and inquiries as well. And before we move
into the Q&A session, we would invite you to click
on the feedback button in your console to provide
us with your feedback. And you may also get
the opportunity to submit your comment about what kind
of other topics you would like us to speak about in
the future webinars. That’s when we’ll be launching
the webinar regularly, with the favorite topics and discussions with
all our customers. Your feedback will be very,
very valuable for us. Thank you.>>Thank you.>>All right, so
we do have many questions that came in through
the past hour. And what we will do is to show
the questions on the screen of what you have submitted, And
then provide answer to that. Okay, so I see a question here. Should I set up
different accounts for each of the countries
that I am targeting? The answer is, this is entirely
based on your strategy and convenience. But in terms of features,
really, there’s no need to set up
different accounts for various regions that
you’re targeting. You can definitely do so
in the same account. Do we have other questions?>>Should my brand be
trademarked in the US if I’m targeting in the US? The answer will be yes,
it is good to have your brands trademarked in the US if you
are targeting that region. I guess that applies to not just
the US, but across the world.>>Yes.>>Yep.>>So
any region you’re targeting, you need to ensure that you’re
abiding to their policies, as that might really differ. Any more questions?>>We have another one here. Can we use ad
scheduling when we have different campaigns for
each market? You wanna take on that, Karen?>>Yeah, sure, so yes,
we can use ad scheduling, even if your campaigns
are targeting different regions. You just need to bear in mind
that the time zone difference, and work accordingly.>>Okay.>>Yeah.>>[INAUDIBLE] more
questions right here? Okay, we have another one here. We can pay in local currency, though we’re targeting
different countries, and will the taxes for
different countries apply then? I guess this answer is
definitely for sure. There will be
different implications, based on the local policy. So the answer is yes.>>Yes, yes.
>>Yeah. Yeah.>>All right,
we have the next question. I am an agency based in India. Can I get client accounts
targeting different regions? Yes, you can, an agency
based in India can still get clients from any
part of the world. So you’ll have to just target
based on that specific region. It doesn’t matter where
you’re located, really.>>Yeah, so
Bing Ads is a global platform.>>Exactly, [LAUGH].>>Yeah, you get to set up your
account in one country, and get ability to advertise
across the world.>>All right,
I see another one coming in. Can I target different regions,
such as US, Canada, and UK, and
still pay in the same currency? Yes, you could, you can
target various countries, but still opt to pay in your
preferred currency, for sure. Do we have more questions?>>All right,
another question coming in. Seems like we have
advertisers interested, particularly, in Canada market. Should my ads abide by Canada
policy if I’m targeting ads for Canada, but based in India? And yes, this is because the ads
will effectively be running for Canada market,
as it is targeted over there. So it needs to abide, just
like what we touched before, is abide with the policy, the local policy that
you are advertising in.>>That’s right.>>Yep.>>All right, the next one,
the next question there. Can I get all the features
available for the US market if I am targeting
US, though based in India? Not yet, but
we are working on this. We have received a couple of
feedbacks from advertisers, and we are working with engineers to
push those features, eventually. But we don’t have a timeline
to it, at present.>>Okay, we have a question
here about mobile ads. A simple one,
how to activate mobile ads.>>So you can go under campaign
settings, and you have the device setting there,
where you can opt into mobile. But you are, by default,
opted into mobile already. So it’s a matter
of increasing or decreasing your mobile bids now.>>Okay, we’re browsing through
some questions that just came in. Will Bing Ads team be
providing more insights for each of the regions that I’m
targeting for my campaigns? We do have a repository of those
information on our website, as well as in our
sales materials. And of course,
the sales one will be able to provide education
at that point.>>Yeah, so I would
definitely urge you to reach out to your account manager. That can help assist
you further on that.>>And also,
you can check on our website, the Bing Ads Help Center,
where you can find vertical, specific insights for
various regions. So please go to
advertise.bingads.microsoft.com, or you can search. Just go type Bing Ads into
your browser, or on Bing. And you will be able to get
the information, find a lot of insight, and seasonal and
local information over there by selecting the right countries
you will like to study in.>>Okay,
I see the next question there. So how do we activate
retargettng ads? In order to activate
remarketing ads, you should definitely
enable UET first. And that is as simple
as basically creating a remarketing list,
a different audience base. And you can definitely reach out
to your account managers for more details.>>Okay,
we have another question here. Does Bing ads have
targeting audience option? Okay, so audience can be
targeted in many ways. Geographically, yes, and demographic targeting
is also available. However, you might need
to try the functionality in order to test out
the effective of the results. As demographics targeting is
based on the login details of our users in our browser,
or in MSN service. So it might not cover the whole
spectrum of the audience. However, it will provide you
the precise audience when you do that to the audience. We are able to activate
this kind of mechanism. So audience option,
and also the other targeting method includes
a parting as well. So you can select a day of the
week or the time of the day and schedule ads against that. So those are the audience
targeting options that we offer in Bing Ads. Okay, All right, there might be some questions
that are account-related. We will urge you to provide
your X ID and further contact us via our service
hotline, or even social network. And we’ll be able
to pick it up and serve you the best
answer that we get. And, of course,
align the support behind it.>>Yeah.
>>So this would actually
wrap up this webinar. We hope that we provided some
of the valuable tips and insights for you in order
to improve your campaign. And thank you very much for
staying with us. And we look forward to share
more with you next time.>>Thank you very much for
joining.>>Thank you.>>Have a good day.>>Have a good rest of the day. Bye, bye.

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