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Best Facebook Advertising Strategy for 2019 – Make More Sales Guaranteed!

Best Facebook Advertising Strategy for 2019 – Make More Sales Guaranteed!


hey in this video I’m gonna teach you
how to guarantee that your facebook ads are profitable yeah I said it guarantee
don’t believe me that’s fine don’t take my word for it I’ll prove it to you
instead that’s coming up right now what’s going on Gabe Ekemezie here with a
view gabeekemezie.com I am your internet marketing guys welcome back to my
channel on my channel I teach internet marketing as well as entrepreneurship
whether you’re trying to make money online with network marketing affiliate
marketing e-commerce selling coaching program services you want to build a
business a brand whatever it is this channel is for you so this is your very
first time go ahead and subscribe to my channel hit the notification button so
that you can get updates when I do new videos and if you are a returning viewer
thank you so much for watching my videos I really do appreciate it you guys have
no idea I really do enjoy bringing value to you guys and thank you guys for
sticking around and like watching it because you guys have better things to
do but I’m really excited can’t tell because we’re gonna be talking about how
to guarantee your Facebook ads are profitable now if you’re just tuning in
this is actually a series and a free ultimate Facebook ad course that I’m
doing here on YouTube so you can use the playlist or the links down below in the
description to kind of peruse through the course and go through oh you know
and and learn Facebook ads now I recommend not to jump directly to the
end but to really go through it because I’ll give a holistic approach to
learning Facebook ads and I promise you whether you’re just getting started
and you have no idea what you’re talking about you don’t even know how to open
the Facebook Ads manager or you you’re pretty skilled you’ve been running
Facebook Ads you have problems with like scaling and stuff and everything in
between this course is gonna cover but in this video this is gonna be one of
the most technical videos so far in the course and we’re actually diving into
the first phase of the three phases of running your Facebook ads and creating a
Facebook ad campaigns and my last video I did a quick summary of the three
different phases you have your pre-launch phase your
launch phase and your post launch phase today we’re diving into the pre-launch
phase and that deals with your your research as well as your numbers and
your KPIs now this is so important because a lot
of people just try dive into Facebook ads and I hope it all
works out well guys that is the number one way to fail I’m telling you that
right now how do I know that because I did it
myself I’m talking from experience here okay and a a lot of beginners make that
mistake that’s why I kind of want to share this with you guys and when I
learned this just kind of changed everything for me
I know it’s gonna do the same for you because once you understand your kpi’s
which are your key performance indicators these numbers here which I’m
about to break down in a second you can to an extent predict and guarantee that
your facebook ads will be successful or at least put your best foot forward and
reaching that goal okay guys so you know and the reason why I want to talk about
these numbers here there’s at least seven kpi’s are key performance
indicators or what I’m going to be explaining and what you really should be
focusing on now there’s so many numbers back there in their back office if you
go into your Facebook Ads manager there’s and and people can literally get
confused because of all the data that the sheer data that facebook gives you
it’s a blessing and it’s a curse but one it’s a lot of data and two what the heck
do you do with all that data like what does it mean and how does it help you to
optimize your ads tell you what’s working what’s not you know so I’m gonna
boil that stuff all down and I boil it down to these seven key performance
indicators now this guarantee profitability formula is not my idea I
didn’t come up with this I actually got this technique and learned this
information from my facebook ads guru his name is Jason horn honking when it
comes to Facebook guys I’m just I’m gonna try and explain this as like a
beginner would understand but if you want like a straight-up guru and mentor
coach when it comes to Facebook Ads check your stuff out it’s really good
the guarantee profitability formula is what you’re going to be using to put
your foot in the right direction and get your ad started so let’s go ahead and
just dive into this video and I don’t know if it’s gonna be a long video so I
might break it up into might not what we’ll see how the time goes here but so
the southern key performance indicators that I want you to focus on and by the
way guys take a picture of this pause the video if you have been just watching
my videos now and just been staying there
kind of soaking it all then that’s great but if there’s any video that you’re
gonna want to take notes on and stuff it’s gonna be this video here so take a
picture of this or whatever because I’m gonna break down the definitions for you
guys the SLC PC stands for a cost for a click right so how much is it costing
you to get somebody to click on your ad okay
that’s what CPC is CTR is click-through rate that is the percentage of how many
people click your ad and end up two on your next page so if you guys remember
usually in a very simple setup here you have your ad which goes to you know I
don’t know like an offer and then you know you make some money right so so the
click-through rate is how much it costs you for somebody that click the ad and
get to your offer or this could be a landing page or you know whatever it is
that’s what the click-through rate is okay now look Cpl is cost per lead okay
no basis here cost probably now this depends on what you’re promoting okay
now there’s two different schools of business that you might be doing you
might either be doing an e-commerce version where you’re you’re you’re
sending ads to a store to a particular product or you’re doing the lead
generation model okay so I’m gonna give you examples of both but you’re only
gonna worry about the cost per lead for lead generation okay
so if you’re doing e-commerce then you don’t really have to worry about that
okay so you know you don’t have to worry about that out and this is a function
this is actually a function of two different things your cost per click and
your conversion landing page which is the next key performance interface and a
key performance indicator yeah can’t talk so conversion LP or CLP stands for
the conversion rate for your landing page okay once again for Legion if you’re
doing a lead gen motto okay if you’re doing e-commerce Amazon Shopify that
kind of thing then you’re not really worrying about
the conversion rate of your landing page because you don’t have a landing page
you have a sales page which is this next one right conversions and conversion of
sales page all right so this is the conversion rate of a sales page all
right and then the this one here CPA if you’ve watched my earlier videos we’ve
already covered these two numbers remember these are the two very
important numbers okay so your CPA stands for cost per acquisition position
which means how much is it costing you to get a customer how much did you spend
in order to get a customer one customer it doesn’t matter how much they buy from
you or anything this is just one buyer you know if you spent 50 bucks and
you’ve got somebody to buy a three dollar ebook from you
that’s your cost per acquisition it was 50 bucks hopefully your it got some up
sales there because it’s not really looking good in terms of profitability
profitability but we’ll get there all right so last number is aov which
stands for our average order value okay so how much on average are you making
from each customer okay and the way that you figure that out is let’s say you’ve
made I don’t know a thousand dollars and you have 10 customers right so that
means your average order value is $100 from the hunch from the 10 customers
that you’ve got each customer on average you’ve made $100 from so that’s what’s
jèrriais Oviatt is okay now if we were to break these down into a couple of
groups here a couple of groups that you got to understand here these first two
numbers or these first two indicators are your ad optimization okay so if you
want to increase the optimization of your ad your cost per click
and your click-through rate is what you’re gonna be focusing on right like I
said before this cost per lead is for lead generation your conversion lead for
your landing page is for lead generation as well so your conversion rate for your
landing page and your sales page those numbers or your funnel optimization okay
so optimizing your funnel if you need to increase how well your funnel is working
your funnel could be your landing page it could be your store whatever it is
these are the numbers that your that will indicate that for you and numbers
that you can also change an alternate to make that better okay and then last but
not least these two numbers are very important numbers and this is like the
health of your business right because you remember remember had to be a couple
videos back if you had figured if you remember or not and if you haven’t
watched my videos earlier than this go back and watch those videos they’re
really good but I tell you that the only thing that matters is if your CPA is
less than your iov how much you’re spending to acquire a customer is less
than how much you actually make when you obtain that customer okay
because if this is like this you are profitable which is all that matters so
this is your health of your business if your CPA is higher if you’re spending
more to get a customer and you’re not making as much like that three dollar
ebook example that give you earlier your business isn’t really doing that well in
terms of profitability okay so this is where you determine the health of your
business now if you want pause the video take a picture of this write this stuff
down because you’re gonna be referring to
this especially if you’re a newbie and you and this is the first time you’re
seeing these are kind of understanding this stuff take this stuff down write it
somewhere on the side because what you want to do is like I said it’s gonna be
hard I can’t come up with every single scenario in terms of business products
services that you are selling so the the key thing is to understand holistically
what I’m talking about here and apply it to your particular bit
this okay so with this model that I’m gonna be showing and don’t wear I’m
going to be explaining how you use these numbers and analyze these numbers to be
able to create a guaranteed formula where you can best determine how
successful your ad campaign is gonna be okay so let’s dive into an example so I
can show you guys how you use these numbers for your personal Facebook ads
and with your personal business so we’re gonna go over a couple of examples I’m
going to go over an e-commerce example and the lead a generation example so
first let’s talk ecommerce now the first thing you want to do when you are trying
to figure out this guarantee profitability formula for your Facebook
ads is you should draw out you our marketing funnel okay which basically
just means because you want to just understand what your plan is and how
you’re gonna get you know what your overall process is so with e-commerce is
fairly simple right because you start off with your store alright and just for
the ecommerce example your store is also going to be your sales page right that’s
basically what it is it’s your sales page and your store has your product
whatever you’re selling and you have your ad which are going to drive traffic
to your store and then on the second side here on the inside you have you
could either be an upsell you know where you sell somebody on additional products
or services or it could just be your thank-you page right that’s basically
your typical funnel for an ecommerce store okay so what we want to do now is
we want to take the kpi’s that we’re gonna use for this formula and we’re
gonna try and figure that out okay so what I like to do is first draw
it the marketing funnel and next we’re gonna figure out our KPIs okay so for
the e-commerce model the KPIs are going to be focusing on is your cost per click
your click-through rate now we’re not gonna worry about cost per lead right
because we’re not worried about lead generation here this is tart
getting traffic going straight to a store or product and hopefully getting
them so we don’t got to worry about cost per lead and because of that we also
don’t have to worry about our conversion right for our landing page because we’re
not using the landing page we’re just sending people straight to a sales page
or to our store so you don’t have to worry about that but we do have to worry
about the conversion rate for our sales page which is this right here right and
then the last two KPIs you need to worry about is our CPA our cost per
acquisition and our AO v now I like to solve this backwards so what you do is
you figure out your funnel you write your KPI that you’re that you’re going
to be figuring out and I like to solve this backwards because it just kind of
makes the most sense so let’s say for example you are selling a product we’re
gonna figure out first of what our AOV is where our average order value so
let’s say you are selling a product that’s 60 bucks that’s gonna be our AOL
D 60 bucks okay so now our CPA our cost per acquisition remember what I said
that what we’d like to do is we like to have a two to one ratio right so
basically if you’re spending a dollar and Facebook Ads you’re gonna want to
get two dollars back so if our AOV is 60 bucks
then our CPA is going to be half of that right so it’s gonna be half of that
but and here’s a big butt so especially for e-commerce this is where a little
bit of math comes in okay because this 30 bucks also includes your operating
costs for example so let’s say it takes it costs you 10 bucks to actually
produce that product because with your it depending on what you’re doing with
e-commerce you know you might be working with Amazon eBay Shopify there’s a whole
bunch of different places you can be working with now you might have to pay
for shipping or pay to get the product actually created whatever it is so
that’s gonna be part of this CPA cost so let’s say you have operating costs as
well that’s ten dollars or something like that so this 30 dollars is really
going to be the 20 bucks you will spend on ads plus your ten bucks for your
operating cash operating costs okay so it’s kind of like ad
Plus operating costs is what this 30 bucks is so I just want you guys to
understand that so when you’re looking in the back office in your Facebook Ads
manager and you’re trying to see if you are KPIs are right the number you’re
going to be looking for in terms of ad spend is 20 bucks because you also know
that you are spending 10 bucks just to produce this product so in total your
CPA is 30 dollars but the monetary value in terms of that ad revenue that you’re
spending is 20 bucks so I hope that makes sense okay so now that we forget
our AO be our CPA now we got to figure out our conversion rate for our sales
page or the conversion rate for your store so here are two situations right
because you could be watching this and be tuned into a different situation you
could either one have no traffic and you’re just getting started you don’t
even know what your conversion rate is for your sales page and if that’s the
case what you want to do is you want to use um I’m gonna give you a range
basically you want your conversion rate for your sales page to be at a range of
one to five percent okay one to five percent now for this particular example
we’re gonna use one percent right because one percent is a very
conservative number and basically if you can get your numbers working at one
percent you just have a little bit of room to kind of grow or a little bit of
room to work with so and hopefully it’s not lower than 1% because investigates
then obviously you know something is wrong with this okay but for this
particular example we’re gonna do one percent but in general you want it to be
in a range of one to five percent now if you have been running traffic to your
store you’ve been doing e-commerce for a while chances are you already know your
conversion rate for your sales page and if not you can go figure that out by
looking at your data and looking at your numbers so if you know your number for
your sales page conversion rate that’s the number you’re gonna use okay don’t
worry about the one to five percent this is only four if you don’t know your
number and you just need something to work with so for this particular example
we’re working with one percent all right so now our click-through rate is another
number I’m gonna give you this this requires no calculations no anything
your click-through rate should be at about three percent and you remember
what your quickly rate is is the percentage of people that go from your
ad to your store or to your landing page so
and typically if you’re a quick through rate is higher than 3% that means that
you’re paying well over less than a dollar for your cost per click and also
means that you know your relativity score is higher and the relativity score
is another KPI we’re not going to talk we’re not talking about it here but your
relativity score basically if your relative score is high meaning like 7 8
9 10 that means that it’s uh that your ad is being shown to the right people it
also means that you’re gonna be spending less per click which means you’re gonna
be more profitable because you’re spending less on ads so that’s what your
relevant score kind of dictates and or as part of the factoring and dictating
that and your click-through rate is also another factor so 3 percent remember
it’s a number giving you so if you’re wondering how did I get the percent I
gave that to you that’s enough you’re gonna use right 3 percent okay so now
our cost per click here’s where we’re gonna get to a little bit of math okay
so our cost per click how much are we paying per click so remember how we say
right now we’re using 1 1 to 5 percent so I’m gonna here I’m gonna erase this
here so I don’t confuse you guys remember for this example we’re using 1
percent right so that’s this right here 1 percent conversion rate so out of 100
people that go to our store 1 percent or one person is gonna buy and um you know
make us some money so if 100 people is an EV our conversion
rate for our sales pages is one percent and we’re using let’s just use a hundred
people for an example because it’s it’s just easier with the way the numbers
work so of a hundred people one percent equals one person so that means how much
are we gonna pay per click for a hundred people so remember our CPA is thirty
bucks in total but in in terms of the ad it’s
twenty dollars right so we’re spending twenty dollars for this ad in order to
get these numbers to work all right so I’m going to the math here so our cost
per click right is our CPA which is twenty bucks before the ad all right so
I’m gonna say 20 bucks for a hundred people right so that equals
20 cents right so we’re playing 20 cents per click okay so you see how I did that
our CPA right which is 20 bucks that’s what we’re spending for our ad you’re
not including your operating cost a just your ad is 20 bucks over the mop clicks
which is a hundred people because we’re working with this percentage here one
percent so 100 people equals 20 cents per click so can you see that once we
have these numbers here we basically have a formula that we can aim for to
make sure that we’re profitable because if we’re paying 20 cents per click so
let’s say we get a hundred people right send them to this ad and we’re paying 20
of cents per click altogether right that equals 20 bucks right so that’s a
hundred people it’s gonna put little people here right and out of those 100
people that we spent we spend and we sent to our store with our ad one
percent of those 100 people which is one person is going to buy our product which
is 60 bucks and we spent 20 bucks pushing this person through the ad right
because 20 cents per click 20 cents per times 100 is 20 bucks plus
our operating costs that we use to actually create our product or shipping
handling whatever it is so in total we spent 30 bucks to push one person
through this process they gave us 60 bucks so in total profit we made 30
dollars okay this is profitable and we know that going in before we even spend
a dime on ads now now here’s the thing to these numbers here we can work with
these numbers okay these numbers here we can change because nothing here is black
and white there’s a lot of great but the beauty about a model like this is you
can kind of customize and change and and move things around so that you can make
the ad profitable if it’s not performing well so let’s say remember we’re playing
with conservative numbers right now our cost per conversion right for our sales
page is 1% right let’s say it’s 5% let’s see
we decided to it to be 5% right so that means you know that’s that’s five times
what we did before so five times 20 is a dollar right so if our conversion rate
for our sales page is five five percent then that means we’re going to be paying
a dollar for a per click so it gives you a little bit of rain so if we’re playing
a dollar per click we know that we’re paying a dollar per click but five
percent of our sales five percent of the traffic that we’re sending is going to
be converted we’re still gonna be spending the same amount of money and
still going to get the same result but our cost per click is higher so we have
a little bit of wiggle room to work with there you see I’m saying so you can kind
of alternate and change things to get these numbers to work for you so let me
kind of clear some things out and show you here right so I hope this kind of
makes sense here now remember how I said before I’m gonna kind of clear this out
guys but I hope you know that kind of made sense here remember how I said
before that um these numbers also control certain aspects of our marketing
funnel right so for example like these two here or for our ad right our
conversion sales page is our funnel right and then CPA AOV that’s the life
of our business that’s the health of our business so if we want to remember I
gave you this number the click-through rate but if we want to increase our
click or costs per click or a decrease our cost per click is what you want to
do right then we know it’s something in our ad that we can change and manipulate
in order to get this number down so maybe you need to change something in
your ad maybe your ad you could use that’s where testing comes in where you
can test if a headline to test different images figure out what’s working best to
try and drive this cost per click down because if you can drive the cost per
click down per click that means that you’re gonna be spending less to drive
your people through your funnel and you’re gonna be making more return on
your investment or let’s say that your cost per click and everything look as
doing fine and doing well but your conversion sales their conversion rate
for your sales page is not working well right so now you know that you need to
focus on something on your sales page that’s something that you need to change
so what’s up with your store that you can
change maybe it’s just a product maybe the product is just terrible and
nobody’s buying remember so for e-commerce the great thing about a model
like this is it’s a it’s really about testing really quick and seeing what
products are working what parts are not working because you could have all of
this right but if your product is just something that no one wants to buy or
you’re not targeting it right then that could be an issue in itself but what can
you do to your store to your sales page to get your cost your conversion right
for your sales page up because remember if this can go up you’ll have a little
bit more wiggle room to pay for your cost per click and you’ll still be
profitable while spending the same amount of money now remember all of this
is based off of somebody buying one thing so you have to kind of tailor this
based off of your business because here’s the thing let’s say your product
is like five bucks or ten bucks okay it’s gonna be really hard to make these
numbers work for a product that’s like five bucks like a three book or five
book ebook ebook because that means you have to pay like a cent per click all
that kind of stuff if you do those numbers do the numbers like this for
that particular low priced product you’re gonna find that it’s gonna be
really hard to do that okay but that’s where the upsell is come in okay because
if you can get somebody in this process where they’re giving you let’s say five
or ten bucks right you may not be profitable at first when you work out
these numbers but let’s say at the back end you have an upsell of like a hundred
dollars or something for like a coaching program or whatever the upsell is and a
percentage of the people that buy this buy that so that’s where you have to
include that’s what you include in your average order value okay because if you
have upsells then you might not be profitable when somebody goes through
your marketing funnel but with enough percentage of the people that go through
that by your upsells or maybe you have a tiered thing where you up so you know
fifty bucks and then if they don’t want that you 100 or whatever your business
is then you have to include those kind of numbers and realize that although you
might not be profitable at first with these upsells when you include those and
add those into your average order value that’s where this whole system can work
so you kind of know that you’re gonna be profitable always have
a better you put your best foot forward for being profitable before spending a
dime and if you don’t know your conversion rate for your upsells and
stuff those are numbers that you’re gonna have to kind of figure out as you
continue to run traffic to your store into your offers okay so that’s an
example of e-commerce so let’s go ahead and dive into a lead generation example
okay so this video is going a little bit longer than I planned it to go so I
decided to split this up into two videos so for the lead generation example go to
part two you do not want to miss that this is a really good example and a lot
of people I know me included use a lead generation model of some sort so you’re
gonna want to know how to use this guarantee profitability formula for lead
generation so until then I hope you found part one of this video valuable
like this video leave any comments down below in the comment section below
subscribe to my channel if you haven’t yet hit the notification button so you
can get notifications sign up for my free Facebook ads copy cheat sheet where
I go over ten copies secrets that you can use to create ads that are effective
and then sell online you can check out the link in the description below and I
will catch you guys on the next video for part two

5 thoughts on “Best Facebook Advertising Strategy for 2019 – Make More Sales Guaranteed!

  1. Really enjoying and learning a lot Gabe! Looking forward to the rest of the series! Ty! 🙂

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