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Banner Ad Best Practices – Mobile Ads Garage #3

Banner Ad Best Practices – Mobile Ads Garage #3

Hey, everybody, and welcome
back to the “Mobile Ads Garage” where we get into
mobile ads code the way I get into pie eating contests. Elbow deep. So last time out we, coded
up a simple banner ad implementation. Today we’re going to expand on
that by talking about the best ways to use banners–
where to put them, how they should
behave, and how you can monetize while maintaining
a great user experience. With me as always Gary The
Graphics Guy who’s still a little mad I took the last
slice of pizza at lunch, but we’re ready
to have some fun. We get a lot of
questions on our forum and in person about AdMob
policy, things like can I put my ad view in a
list view, or is it OK for this banner to be
next to this UI button? We’ll talk about those kind
of specifics in a second, but first, I think
it’ll help of everybody understands why we have those
policies in the first place, where they come from. So let’s bring it in and
have a serious moment. [DRAMATIC MUSIC] The main purpose
of AdMob’s policies regarding where to put
ads and when to show them is to make sure that
every ad impression– that means every time an
ad is displayed– is a good, honest impression,
and that every clickthrough is a good, honest clickthrough. We do this because
when ads are shown, when a user taps on an ad, an
advertiser gets charged for it. Somebody, somewhere–
could be a big company, could be Aunt
Betty’s Sweater Shop For Beautiful Cats– somebody
has to write a check. And we need to be able to
tell Aunt Betty that every ad impression she paid for was
an honest chance for somebody to see her ad and that every
clickthrough came from someone who was genuinely interested
in getting a sweater for Little Miss Whiskerson. So if you’re ever in doubt about
whether a particular layout or behavior is likely to
conflict with AdMob policy, a great first step
is to ask yourself would it interfere
with honest impressions or honest clickthroughs,
and then put yourself in Aunt Betty’s shoes. [MEOW] Exactly. So, there’s our serious moment. Now let’s talk specifics. Let’s start with
an app like the one from our first episode, just
a banner ad across the bottom. Perfect. This is a great layout
used buy a ton of apps. The banner’s visible, it’s
not near any other controls, and there’s lots of
room for content. Plus the user has plenty of
opportunity to see the ad, and it’s unlikely
that they’ll tap on it for any reason other
than being interested. Excellent. But watch what happens when I
add a button right down here. Those are really close. If you’re going
for the button, you might hit the ad by accident,
especially if you’re like me, and you have these big,
stupid caveman hands. Gary, the last
slice is fair game. Everyone knows this. So this layout runs the risk
of a bad clickthrough, someone accidentally tapping on
the ad when they really want the button. It’s a common problem
but it’s easy to fix. You could just add a little
space or move the button. Whatever you need
to do to make sure the user isn’t going to
tap the ad accidentally. I’ve used buttons
in this example but the principle applies to any
UI elements that accept input. Another issue we
get questions about is whether it’s OK to ask users
to tap on ads, and it’s not. For example, if I were to
drop a UI label or a text view in here, I’m giving
my users a reason to click the ad even if
they’re not interested, and every clickthrough
costs money. That means Aunt Betty
is going to end up paying for clickthroughs
by people who aren’t interested in her cat sweaters. That’s going to hurt
her small business. All right, let’s get
rid of that and add something else, a second ad. Whoa! In addition to crowding out
content and annoying our user, we’ve also got bad impressions. With two ads on
the screen at once, they have to split the
spotlight, which isn’t what our advertisers signed up for. The fix for this? Just stick with one banner. Ah, nice and simple. That’s what I like. Hey! I eat an appropriate amount
of pizza for an active person! As I think we all learned during
off-site miniature golf team building day, this is
an athlete, all right? This is what sports looks like. Moving on, some types of content
can also cause bad impressions. Displaying a banner while
the user is actively playing an action game, for example. If I’m saving the world
from the forces of evil, I’m probably too busy
to consider an ad even when I might be
interested in it. Just move the banner to
the menu or pause screen, or consider using interstitials
between levels instead. Another good thing to
avoid is loading banners that aren’t on screen yet. This is a big reason
why we recommend you don’t place banners inside
list view or other scrolling UI elements. Every time an AdMob
banner is loaded, an impression is recorded for
it even if it’s off screen or the user was scrolling so
fast they couldn’t see it. All right so that’s
some stuff to avoid, but you might be wondering what
are some things I should do? What are the good practices? One of the best things you can
do for your user experience is to keep in mind
that ads should live alongside your
content rather than being mixed in with it. Dedicate a spot for
them in your layout away from UI inputs and outside
of scrolling content regions. Doesn’t matter if it’s
the bottom or the top. That way, you can be
fair to your advertisers and make sure you don’t annoy
your users by covering up content. Yes, thank you, Gary. That’s a great example of how
poor ad placement takes away from the user experience. Very funny. Seriously? You’re going to body
shame in front of YouTube? What’s next, an ad for the
Pudgy Redhead Dating Network? Oh, you can go– [BLEEP] Hey, everybody. Sorry for blowing
my top like that. Gary and I eventually
patched things up, but it reminded me of one more
thing I wanted to mention. There are types of
content that shouldn’t be included in any app
that displays AdMob ads. Stuff like drug or
tobacco references, racist hate speech,
adult content, and so on. You can see this Help Center
article for more information on prohibited content,
and the one below it covers layouts and some of the
other things we talked about. You might also like
AdMob’s “No Nonsense Guide To App Monetization.” It’s an overview of
monetization strategies it includes code and
tips other engineers. As always, if you’ve got a
technical question relating to anything you’ve just seen,
stop by our support forum. And if you’ve got a question
about this video series or an idea for something
we could cover, leave a comment below, and Gary
and I will see you next time. [MUSIC PLAYING]

21 thoughts on “Banner Ad Best Practices – Mobile Ads Garage #3

  1. hi admob,
    i am a hobby developer and I've made an app named FIT gym trainer. i want to monetize my app but i have no idea of coding. i don't understand what sdk is and from where that coding page pops up. i have made that app using my android phone. please help me in monetize my app. i also want to mention that it is next to impossible to find admob customer support email.
    also please make it simple for hobby developers like me.

  2. this is the link to my app.


  3. Can you explain about refresh rates in a video or in reply. How often a request for banner should be made. What would happen if a request is made within 60 seconds from the previous request.

  4. Im adding a smart banner throught my layout but it shows only when orientation is portrait and hides when it is landscape ??

  5. DON'T USE AdMob! After years of quite good numbers this happened few weeks ago: banner's match rate at 40%, fullscreen at 80%, ridiculous RPM and NO SUPPORT AT ALL!!!

  6. I have a question is it safe to use isHidden, to hide the ad while in game and set it to false when the pause screen is showed? Or does it record false impressions while hidden?

  7. Hello ! I heard that it's not safe to put up real ad id before publishing my app on playStore. At what time is it advised to stop using test ad id ? Is it before or after Hosting the app on the Store ?

  8. About 4:15, when you talk about not putting ads in scrolling views, how come Google does it in its own news app ?

    Also, what's the best practice to avoid refreshes of Admob ads?
    It's really annoying that upon every orientation change and every time you visit an Activity, it reloads the ad, instead of caching what it has loaded so far and use it.

  9. i have 5 different screen in my app, can i use 5 different banner with 5 different ad-mob ads unit id for each screen

  10. If their policies exist to make sure that developers aren't causing people to click adds unless they intended to… why is google recommending to put the banner right where the swipe up control buttons will appear?

  11. hello the test ads showed in my app after building it, but when i make my live code and build the app and install the app in my phone, the ads never showed, did i need google play 25$ to start showing ads in my apps??!!

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