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Are Facebook Ads Worth it? (And Do They Work?)

Are Facebook Ads Worth it? (And Do They Work?)

When it comes to marketing your business online
there are no shortage of options available. You can do PPC, SEO, SEM, SMM, CRO, or go
“Whole Hog” and do-em-all! And to add to the noise and confusion for
every option there are at least a dozen pros and a dozen cons muddying up the water and
making a clear decision seem like an impossible task. So it’s no surprise then that one of the
most amazing advertising tools available today is still underappreciated and underutilized. And that tool would be… Facebook Ads. Which is why on today’s episode we’re
answering the question once and for all, are Facebook ads worth it? Hello and welcome, my name is Adam Erhart
and you are watching the Modern Marketing Show. Where we take different marketing tactics,
tools, tips and strategies and break them down into bite sized actionable clips that
you can use to immediately take your business to the next level. As great as Facebook Ads are, I completely
understand the confusion and so despite my strong position and almost unnatural love
of Facebook Ads. When I hear the question “Are Facebook ads
worth it?” my initial response isn’t shock, but empathy and understanding. Because for every success story of a 1000%
ROI, there are at least a million others citing poor results and a lost money. So to truly answer the question “Are Facebook
Ads worth it” we need to take a quick look at two other very important questions. 1 – Do facebook ads work, and 2 – will
facebook ads work for your business Do Facebook Ads Work? Yes, Facebook ads work. And they work incredibly well. But like most things the devils in the details
and for something to work, it needs to be done right. Which means not just simply slapping up an
ad, pressing go, and waiting for the dollars to start rolling in. Rather, it means carefully analyzing your
target market. Creating a unique and compelling offer. Presenting it in a way that captures attention,
piques interest, and inspires action. And doing this all in a fraction of a second
as someone is quickly scrolling through their newsfeed. Creating high converting and return on investment
deliver Facebook Ads is part art. Part science. But 100% marketing strategy. And at the end of the day when done right
Facebook Ads work incredibly well and allow you to reach more people than TV, radio, and
newspapers, for a tiny fraction of the cost. And if Facebook’s BILLIONS of dollars in
ad revenue shows us anything, it’s that people are plenty willing to spend money on
Facebook Ads – indicating at least to a certain extent that they are delivering a
valuable service that people want. Some of my clients regularly spend upwards
of $100,000/month and get consistent, and consistently high, ROI. If Facebook Ads didn’t work, they’d go
broke pretty quick. Will Facebook Ads Work For Your Business? At the end of the day it doesn’t really
matter whether you’re in a business to business (B2B) market or a business to consumer (B2C)
market, because who you’re really trying to do business with isn’t a company, but
another person. And people use Facebook. For this reason, with very, very few exceptions,
perhaps limited to Government contracts or markets with only a few key buyers, Facebook
Ads will work for your business, no matter what business you’re in. If you have a product or service that people
want, Facebook Ads will help you get more message in front of more of them. Plain and simple. The only way Facebook Ads won’t work for
your business is if you’re in a business selling something that nobody wants. Should You Use Facebook Ads In Your Business? This is perhaps the most important question
of all. Because if Facebook Ads work (and when used
correctly they work for 99% of businesses) then the real key is figuring out how to use
them in your business for maximum impact. Facebook Ads in and of themselves aren’t
overly technical or complicated but just like with any other marketing tool available today,
the key to success should always be strategy first, tactics second. So start with a simple, targeted and well
thought out offer and go from there. Facebook Ads are a learning experience in
and of themselves but the results and potential rewards are well worth the initial effort! So thanks so much for watching. If you enjoyed this episode be sure to subscribe
to the channel, give it a thumbs up, and if you have any questions, comments or suggestions
for a future video, be sure to leave them in the comments section below. If you’d like more content like this, then
head over to AdamErhart.com and sign up for the Modern Marketing Newsletter because this
is where I share my best tips, tricks, and strategies that I don’t share anywhere else. Take care for now, and I’ll catch you next
time on The Modern Marketing Show.

4 thoughts on “Are Facebook Ads Worth it? (And Do They Work?)

  1. Hi Adam, I recently created a business selling a completely unique product and I would really like some tips/advice specific to my company. Can you please take a few minutes to look at the social media pages?
    Our website is aimed to launch on Monday at 10:30am

  2. come join group TRADE LIKES LADDER PUBLIC GROUP like a page and post your page below !the one you liked and get a free like for your page! https://www.facebook.com/groups/726405980885943/

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