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Amazon PPC Advertising Campaigns | How Much Daily Budget Is ENOUGH?!

Amazon PPC Advertising Campaigns | How Much Daily Budget Is ENOUGH?!


How much daily budget do you need to successfully
run your Amazon PPC sponsored ads? Allow me to show you. Welcome back to my channel today everybody. In today’s video, I am going to show you and
explain to you how much of a daily budget do you need to successfully run your Amazon
PPC sponsored ads? For those of you who are new to my channel,
I am Tamara Tee. I am one of the very few female Amazon FBA
coaches that mentor and coach successful Amazon FBA sellers. I have been selling on Amazon FBA for over
2 years now and I finally reached my goal in over 6 figures per month in sales. Do me a favour, hit the subscribe button and
the notification bell if you want to see more videos from me. I decided to do a video on this topic today
because people ask me all the time, “Tamara, how much of a daily budget do I need? And most importantly, how do I figure that
out? How can I have more control over my campaigns?” Make sure you watch this video until the very
end because we are diving inside of my computer so I can show you how you can have better
control over all of your ads. Now, your daily budget depends on how many
campaigns you are running. Depending on where you are at in your business
with your products, you may be running more than 1 ad. For sellers who are running fewer ads, you
may require a lower budget than those who have a lot of other different types of campaigns
running. However, it really depends on what you are
trying to do. If you are launching a product, you may be
spending a lot more money on PPC than compared to a seller who has already launched their
product, already hit all of their keywords, desired keywords onto page 1, and they are
now in maintenance mode. When you are in PPC maintenance mode, it’s
actually not a lot to spend on PPC. And I want to further explain to you as well
that PPC is not putting money upfront and losing all of that money. Just wait until I explain this further on
in this video. The most common PPC campaign that newer sellers
are running are automatic PPC campaigns. Automatic campaigns are great because they
show you all the organic keywords that customers are searching when they are typing into Amazon’s
search bar when they are shopping on Amazon dot com. For manual campaigns, this may cost a lot
more, especially when you are launching your product. You may be running a broad, phrase and exact
campaign for product keyword research and launching your product to page 1. This is what we call aggressive PPC, heavy
PPC. Whenever you hear these terms and people are
running aggressive PPC, this means they have all of the possible campaigns running so they
make sure they get ranked to page 1 with all of their desired keywords. Obviously that process takes a lot of time. For those experienced sellers, you know exactly
what I am talking about. If you are new to PPC, you should only be
running an automatic campaign if you have no knowledge about PPC at all. The most important part about running an automatic
PPC campaign for any new product is that you must have a full day budget. It’s important to have a full day budget because
you need to be collecting all of that keyword data so you can rank up to page 1 quicker. If you are slowing down your daily budget
and running out of budget at noontime, you still have 12 hours to go for the rest of
the day. You are missing out on a lot of potential
sales and organic keyword data. So make sure you have a full day budget. And just so you guys know, this goes back
to a little earlier when I explained putting money up for PPC is not a loss. It’s really not a loss. I really don’t like it when people think,
“oh my gosh, I am putting $20, $50, $100 a day in PPC and I am losing that money. I just don’t have that money everyday.” But that is not the case. Every time you are putting money into PPC
advertising, you are investing into your product to get that keyword rank. When you are getting your keyword ranked and
when you are getting visibility for your brand and your product, that is the only way that
people are going to know your brand and buy your product. When you have a new product, no one knows
who you are. No one knows your product. They barely know how good it is because you
only have a few reviews. That’s why it is so important to advertise
your products on Amazon to get that exposure. It’s not a loss. I always like to think of PPC as an investment
for your business. You are putting up money as an investment
to get something back in return later, after you have successfully ranked your products. My business partner who helps me take care
of my biggest Amazon seller central account spends $100 a day on PPC. Now hold on, you’re probably thinking, “whoa,
I don’t have $100 a day to spend on PPC.” What if I told you, for every $100 that you
put in, you are making $1,000 back in sales? So think about that for a second, you put
in $100 and you get $1,000 back. Why would you not put up $100? Now I am not telling you to put in $100 for
PPC. I am just telling you that when you know how
to run your campaigns and really know how to control your daily budget, especially in
maintenance mode, you can put down whatever amount of money you want to get that exchange
back and make that large amount of sales. This also goes for different types of advertising
campaigns whether it’s Google ads, YouTube ads, Facebook ads, all of these different
types of ads on the Internet, if you know how to run your campaigns, you give Facebook
$10 and they will make you $1,000. That is an example. I am not saying that is going to happen to
you. And I am not saying that happens to me. But I have seen it over and over again. When you know who to target and how to run
your ads, you are going to make back so much more money than what you put upfront to run
your ads in the first place. Alright, so let’s go inside of my computer. I want to talk about how to manage your daily
budget. How much you need for a daily budget? And most importantly, how much to know how
much to bid for your keywords to manage your daily budget? Alright everyone, we are using my Amazon dummy
account today so I can show you how to find out your daily budget for your Amazon PPC
campaigns. Now, all I did was go to Advertising, Campaign
Manager. And this brings up my main dash board that
consists of all of my campaigns. There is a really big difference here, okay? Like I said, this is the main dashboard with
all of the campaigns. But what you need to be paying attention to
is each specific campaign. Now, for example, party balloons may run out
of budget quicker than silicone lids, right? And in order to find out how much I am spending
within each campaign because you need to be analyzing each campaign. This is your main dashboard is really hard
for analyzing what exactly is happening because this is an overall dashboard, right? A lot of people don’t understand that. If you go into your party balloon campaign,
now this dashboard right here is going to show you how much you spent, how much sales
you made, what’s your ACOS, and everything else like that. It’s just going to break it down for you. If we go back into Campaign Manager. For example, let’s say I have an automatic
campaign. Most of you guys have your automatic campaigns
running, especially when you are trying to collect organic keywords from your automatic
campaign, right? Now, all you do and I want you to monitor
this for at least 3 to 4 days. The very common budget that you should put
in per day is $15 or $20. Let’s just say $15. If you put in $15 for your automatic campaign. Let’s just say our automatic campaign is party
balloons and I put in $15 right here. Now all you do is check your campaign throughout
the day. You’re going to check it at noon and you are
going to check it at 6PM. For example, if at 12PM, at noon, at lunchtime
when you are on your break, and it is saying out of budget. Well, that means you need to put in more money
for your campaigns. Remember what I said earlier, it’s very important
that you have a full day budget when you have any new product launch. You want to collect as many keywords as you
can so you can rank as quickly as possible. Now, say you put in another $15 at 12PM. Now you’re going to check your ad at 6PM. You always want to check your ad throughout
the day, maybe a few times a day just to ensure that, right here, does not say out of budget. When it is out of budget, you are going to
see orange words that say out of budget. All you do is monitor your daily budget for
3 to 4 days. For example, if you’re checking right before
bedtime at 10PM and you put in $30 already. Remember, we put in another $15 at 12PM, right? You now have $30 still running before you
sleep at 10PM, that is your daily budget. Now you know that $30 a day is enough for
you to successfully run your whole campaign throughout the entire day. Now, as time goes by, and after you optimize
your campaigns every day, I have a video on this. Don’t miss out on this, this is going to teach
you how to optimize your campaign. After you optimize your campaign every day,
you may notice that you don’t even need that $30, right? You’re going to monitor that for a few days
to see if that is exactly how much you need. But after you optimize your campaigns and
really remove any negative keywords, any irrelevant keywords and put them into the negative, you
are then going to know that, you are going to realize that, “wow, you didn’t even need
that $30.” You may need $20. Or maybe even $10. A lot of people don’t even use up $15. It just depends on your product. The keyword volume and just how hot your product
is and how many people are actually searching for your product. The more clicks that you get, the more you
will get charged obviously, right? Every time someone clicks on your ad, you
will get charged. But that’s how you find out how much of a
daily budget you need. You just monitor it for a few days and if
it’s still running by the end of the night, before you sleep, that’s your daily budget
for that specific campaign. Let’s move onto manual ads now. Let’s say I am going to my rose gold party
balloons. This is a manual PPC campaign. Now within a manual campaign, there could
be broad keywords, phrase keywords, and exact keywords, right? There’s 3 different types of keywords. As you can see here in Total Targets, I have
92 keywords here. And if I click into it, this is the dashboard
that you need to be paying attention to. Now remember, we came from the main dashboard
all the way to this specific campaign dashboard with all of your ad groups. And now we are in this specific ad group with
this data. You always have to go through the different
levels to really analyze what is going on within this campaign. For your manual campaigns here, in order to
find out your daily budget, it really depends on the suggested bid of your keyword. For example, 30th birthday banner gold, this
bid at $1.10 is lower than the highest suggested bid. Every time you bid lower, you daily budget
may take longer to run out because you are not bidding that aggressively. Remember I talked about aggressive PPC and
heavy PPC? When you are launching your product, of course,
you should be bidding and running it aggressively. But when you are in maintenance mode, you
can actually lower your bid to the suggested bid, 61 cents, 77 cents, 62 cents. After your PPC launch, when you are in maintenance
mode, that is going to eat up way less of a daily budget. In order to find out how much of a daily budget
you need, it all comes down to what I said earlier. You just have to check your campaign throughout
the day and really monitor it that way. Now, when you are launching your product,
obviously like I said, all of these bids should be bigger than the suggested bid right here. All of these right here are broad keywords. But the higher you bid, you more you outrank
your competitors. Another thing I want to make clear of, say
right here, I bid $1.21, right? I want to outbid the highest suggested bid
and I bid $1.31. Now a lot of people are under the impression
that, “wow, I’ll be paying $1.31 per click? That’s insane.” But that is not the case. Depending on the algorithm and relevancy of
your keyword, you are paying up to $1.31. Not a $1.31. Every time I teach students to bid aggressively
and over this highest suggested bid, they get really worried and think, “wow, I am paying
so much per click.” But that’s not the case. It really depends on the relevancy of your
keyword and you’re only paying up to that amount. Whatever you bid in this bid area right here,
all of these bids, you are paying up to that amount. Now, keyword relevancy depends on your listing
optimization, how good your product listing is optimized. That’s why it’s so important to have an optimized
listing. This campaign is actually sorted out really
poorly. Like I said, it’s my dummy account. But this is way too many keywords. Remember I have 92 keywords here in my broad
campaign, right? Now, the problem with this is that when you
have too many keywords within one specific ad group or campaign, and you only put down,
for example, $10 for 92 keywords. It’s not going to perform well. You have to put out a larger budget if you
have more keywords because, just think of it this way, let’s say you have a bag of chips. You have a snack sized bag of chips for 20
guests that go to your party. That small sized bag of chips is not enough
for 20 people. Well, same thing applies when you are running
your sponsored ads. $10 per ad is not enough to feed over 90 keywords. Whenever you have a really low budget for
a specific campaign and you have a lot of keywords, it’s nearly impossible to gather
any data. Sometimes when people are wondering, “how
come I am not getting impressions for my keywords? How come I am not getting clicks? How come I am not getting sales or anything
like that within my ad?” Well, you have to look at your budget. Is that even enough budget? Do you have a full day budget? How many keywords are you having within 1
campaign? And like I said, this campaign has 92 keywords
which is a lot of keywords. Even if I had a full day budget, you are going
to collect data super, super slow because there is so many keywords. What you want to do as well is organize your
different campaigns. Maybe you will have 1 campaign with, let’s
say 10 keywords, for only broad. Maybe another campaign with a phrase campaign
with only 10 keywords. I am just throwing examples out there for
you. But what I am trying to say is, try to just
test and organize different types of campaigns. And organize them in a way where you are having
enough daily budget to feed all of those keywords. This obviously is way too much for even a
$20 or $30 a day budget. It’s going to crawl and it’s going to be super,
super slow. There’s just not enough hours in the day to
feed all 92 keywords. I hope that made sense for you guys. I really tried to clarify this and explain
to you the best that I can. PPC is very tricky especially if you are new
but don’t worry, it really does take hands on experience to really grasp it. Okay, if you have any more questions for me,
and you are still confused about your daily budget and how to figure that out, make sure
you just ask me in the comments section below. I’ll respond to you. Please subscribe to my channel if you love
my videos. And obviously, I’ll catch you guys in the
next video. Oh, and of course, give the video a big thumbs
up.

22 thoughts on “Amazon PPC Advertising Campaigns | How Much Daily Budget Is ENOUGH?!

  1. 🌟New to watching Tamara Tee? Check out what others are saying: https://officialfbawinners.com/testimonial

  2. hey tam- how many keywords would you suggest per manual campaign? Does it just depend on your budget vs. the cost of that keyword?

  3. How long of an aggressive campaign do you usually run ?
    I guess it depends on the market but how long on average did it take for you to reach the first page ? 🙂

  4. Hi Tamara. Thank you again for such an informative video! This question has probably already been answered but just to double check I run my PPC launch aggressively until I’m on page 1 for how many KWs? Right now still testing out KWs every week to see which ones are a hit. Do I want to shoot to rank to page 1 for 3 KWS ?

  5. Hi Tamara! Great information. My question is …. how come I can have a campaign for one keyword that I know I am indexed for an still get no impressions? I have a bid of $2 and a daily budget of $1000. I know that sounds nuts but I don’t get any clicks.

  6. This Prime Day, I increased my daily budget from 30 USD to 100 USD. As I checked my product it's on page 1 on my targeted keyword 😊

  7. Great information Tam, I remembered I did not put a full day's budget on my ppc and it took longer to rank. This is a great video.

  8. Thank you very much for such valuable information. I have a question on regards to the Bidding strategy. As you commented in the video the CPC should no go beyond I set it to be (lets say is 1$ per click) but I noticed and it is also the most aggressive strategy that by selecting dynamic bids up and down you can actually spend 2$ per click instead of just one. In this case should you start with dynamic bids or stick to fixed bids ? Thank you in advance and thanks again for such great content

  9. Do you optimize the keywords every day? I thought it takes at least 5-7 days for Amazon to gain enough data for optimization.

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